Through the years, we’ve made plenty of improvements and updates to our batching system & with that, I think it’s time for a little review session…

First, we’ll review how to set-up a batch. Then, we are going to review our Nucleus-recommended scaling technique. And lastly, we’ll put your skills to work and run through some examples. Let’s begin!

Set-Up

At the top, we have our selections concerning ‘batch size.’ While I do occasionally see a reason to utilize the ‘percentage’ or ‘remainder’ function (hence its existence), I find that the ‘fixed’ batch size is easiest to manage when warming a new domain, so I recommend taking that route. Below your selection, you can identify the exact volume of recipients you’d like to send to.

Your ’schedule’ is used to determine how each individual batch will be initiated. I generally base this decision off personal comfort and need.

Manual entails the individual sending of each campaign by a user following the campaign launch.

Start means the batches will begin with the start of the campaign – this is likely the easiest option for users.

Delayed would allow you to set times for the batches to be released following the launch of the campaign.

In our ‘reoccurring’ section, you can implement a reoccurrence of batches. I generally do not recommend using the ‘repeat’ selection while warming a new domain/IP as this can affect our reputation, but when it is utilized, I recommend not exceeding more than one send in a 24-hour period.

In order for the batch to send, you will have to set your ‘Status’ to ‘ready’ as it is automatically placed in ‘draft.’

Finally, you can select the email servers that you’d like to include or exclude from your batch. I find that it is easiest to have an individual batch for every server; this allows you to monitor deliverability in the most efficient manner possible.

For more information, contact our team for training or insight and visit your Nucleus Resource Library!

OR

A well-structured and streamlined operations department can significantly contribute to an organization's or campaign’s growth and sustainability. Our comprehensive Operations tool offers a range of powerful features to help you achieve operational excellence, drive scalability, and prioritize compliance and security. In this blog, we'll explore how our tools can revolutionize your operational processes, foster collaboration, and enhance accountability across your organization.

Let's explore these not-so-secret tools!

Streamlining Approval Processes:

Efficiently managing approvals is crucial to keep projects moving swiftly, so we provide a centralized tool for setting up customized approval workflows. This ensures that requests and decisions are directed to the right stakeholders, eliminating bottlenecks and expediting project timelines.

Automating Workflows and Tasks:

Manual and repetitive tasks can be a drain on your team's productivity. With our Operations tools, you can simplify and streamline your operational processes by automating these tasks. Whether it's routine administrative work or complex operational procedures, our tool enables you to automate processes, saving time and reducing manual efforts.

Supporting Scalability and Growth:

Campaign Nucleus offers a flexible framework that adapts to your evolving operational needs. Whether you're expanding your team, onboarding new departments, or entering new markets, our tool scales alongside your organization. This flexibility empowers you to efficiently manage operations and drive sustainable growth.

Prioritizing Compliance and Security:

With robust security features, role-based access controls, and data encryption, you can confidently manage your operations while adhering to regulatory requirements and industry best practices. Your sensitive information is protected, ensuring peace of mind for you and your stakeholders.

Enhancing Collaboration:

Our tools offer features that facilitate real-time collaboration, allowing team members to share documents, exchange feedback, and work together on projects. By breaking down silos, encouraging knowledge sharing, and promoting collective success, you can foster a culture of collaboration across your operations department.

Promoting Accountability for Streamlined Management:

Our platform comes equipped with features like task tracking, performance metrics, and progress monitoring. This visibility into project status, milestones, and responsibilities ensures that everyone is aligned and accountable for their tasks.

Here’s how we can help!

• Upload all graphics, videos, PDFs, GIFs, and more to one place giving your team easy access to assets needed for projects and campaigns.
• Use our calendaring tool to create schedules for email campaigns to be sent out, fundraising events, media releases, team meetings, SMS campaigns and so much more! Your team will be fully updated on all campaign activities.
• Use our project manager tool to assign members tasks and stay on top of deadlines and the progress of assignments and approval processes.
• And so much more!

Our comprehensive Operations tools empower your organization or campaign to streamline processes, foster collaboration, and so much more. By leveraging these features, you can position your operations department for success, drive scalability, and pave the way for sustainable growth.

Don't let inefficiencies hold you back—embrace the power of Campaign Nucleus and streamline your path to success.

Disclaimer: We encourage “rolling” in the case of fire… Just not emails

By Julia, Deliverability Expert

Similar to the response time one may have to being engulfed in flames, I will make this insightful tidbit brief and to the point.

When it comes to block mitigation and server communication, we cannot control how the server responds… or even IF they respond. What we CAN control is how WE respond to the block.

To help make this as simple as possible, our email team has developed a memory tool from the simple and commonly-known (well, I hope it’s commonly known…) phrase “Stop, Drop and Roll.”

STOP

Stop sending completely

Pros – The issue will not progress/worsen; may help to refresh or recover IP/domain reputation

Cons – Domain/IP warming progress may be reversed (in some cases to the point of restarting)

DROP

Drop sending volume

Pros – Can halt a block or prevent further damage; may help to defend our sending practices in server communications

Cons – Can just prologue the inevitable (block) or prevent throttling limits from ever increasing

ROLL

Roll with it (proceed as you would if no issue occurred)

Pros – In rare cases, this issue resolves itself with no loss of volume or engagement for future sends

Cons – In many cases, this worsens the block, making it harder to resolve in this case and future cases for an indefinite amount of time

In contrast to one who may be caught on fire, our team actually discourages “rolling” in response to emailblocks and deliverability errors in most cases. As in the game of poker or the investment of stock, your risks should always be calculated.

Having reviewed that information, keep in mind that every case is different, and nothing is ever definite in the world of email marketing.

If you think you may have encountered a deliverability issue to any capacity and are considering how your team should respond, do not hesitate to reach out to your point of contact for further assistance.

For more information, contact our team for training or insight and visit your Nucleus Resource Library!