May features update

May has been a big month of new features for the Nucleus platform. As the digital landscape continues to evolve, so does our commitment to providing you with cutting-edge solutions tailored to your needs. This month, we're thrilled to unveil a plethora of exciting features designed to enhance your experience on the Nucleus platform. From streamlined workflows to advanced analytics, we're empowering you to take your productivity to new heights. Join us as we delve into the latest enhancements that are set to revolutionize the way you work. Let's dive in!

• Teams

At the core of any successful operation lies the power of teamwork – it's what transforms good into incredible. Yet, managing operations spanning multiple states can presents challenges in fostering seamless synergy. Recognizing the importance of collaboration, have created these new features. Create teams within states and assign them to users, and enable or disable features that allow you to create groups per state, allowing them access to that state's specific data within the tenant. This creates better, more focused collaboration!

• Standard Reports

We know data is an important part of any campaign or organization and can be difficult and tedious to compile. That is why we have made it fast and painless to pull reports from modules in Nucleus, such as emails, press releases, events, and more. View standard reports from these modules within your specified time frame in seconds to monitor performance.

• VIP Custom Fields

At Nucleus, we take pride in creating detailed features that function for all your needs. That's why we have created 'VIP custom fields' in event settings, which allow users to ask specific fields in the event VIP sign-up portal. For example, use these fields to ask for occupations, referrals, special requests, and more!

• Email Builder UI Update

Emails are essential for successful operations and engaging your supporters and subscribers. That's why we are diligently upgrading our email module. Check out our new UI upgrade while building an email campaign to experience a smoother, more informative interface with new reminders, warnings, resource recommendations, and more.

• Multi-day Events

Events can span multiple days, and we've added features to help you manage them effortlessly! Now, you can easily create and oversee day-to-day event information, view each day's stats and sign-ups, and export attendee lists for each day.

Stay tuned for next month's exciting updates!

By Julia, Deliverability Expert

LET’S TALK ABOUT AUTOMATION

How to clean your recipient list without doing ANYTHING…

Have you ever wanted to send out routine emails without going through the trouble of setting up a whole new email and the appropriate recipient audience over & over & over again?

Well… you may have heard of Nucleus’ fun new automation series feature & this may just be the answer you’ve been looking for!

This feature allows you to select a trigger & design a whole series of emails that recipients who fall in that triggers category will receive.

Currently, some triggers we have available within Nucleus and their uses are:

• When a user subscribes
  • This trigger allows us to routinely email new subscribers to our lists

• When a user has opened an email
  • This trigger allows us to re-engage with users who have recently engaged with another email

Some more triggers include:

If a profile has a tag

Now, I want to take some time to discuss 2 automation series that can help to improve your deliverability if used properly.

Before we jump in, I want to reiterate the importance of QUALITY > QUANTITY when it comes to our recipient email lists. Automation series’ can help us to unsubscribe unengaged or expired emails & it is key to remember that this is an advantage and not a weakness; recipients who do not engage with your emails are a waste of money and can actually hurt your deliverability.

Anyways, the two most important series you can utilize within your email marketing techniques is:

1. Welcome Series
2. Re-engagement Series

These 2 types of series offer very different and irreplaceable value to your marketing endeavors. Let’s review some of the functionality that they provide.

A welcome series should be used to introduce “yourself” & your mission. This is a time for you to confirm that someone intended to subscribe to your list. If they didn’t mean to, this gives them time to unsubscribe rather than complain to email serves about your messages later. This is also a great time to locate recipient interests and pre-empt them on what type of content they will be receiving & how often.

A re-engagement series should be used to locate your disinterested and expired subscriber emails. People’s interests change & so do their emails. For these reasons, it is important to check in from time to time with your less engaged emails. In many cases, people will set a series of emails that recipients who have not opened or clicked an email in a certain amount of days will go through. I usually recommend 180 days, but that can be made a longer or shorter period of time, depending on what you and your marketing team think is best.

Enhance your team's productivity and streamline tasks effortlessly with automated solutions!

For more information, be sure to contact our team for training or insight.

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Besides helping fuel your 2024 election endeavors, our team has been busy innovating our cutting-edge platform for you and your team. We have achieved so much this year, and we can't wait to see how we can help you accomplish your future operations.

Default for State Merge Tags

Features big or small, we’ve thought of it all! We understand how important it is to personalize your email campaigns. That’s why we’ve introduced a new override variable in the email settings for the state merge tag. Now, you can create default text to display whenever a subscriber’s state information is missing, ensuring your emails stay polished and professional.

Refresh & Report Stats in P2P

We understand how crucial stats are for tracking your team’s growth. That’s why we’ve made it easier than ever to refresh stats within your P2P campaigns. Quickly access real-time insights on sent messages, deliveries, clicks, replies, and more!

Additional Audiences In Event Communications

Effective communication is key to a successful event! That’s why we’ve expanded the audience options for event communications. Now, you can ensure your staff, attendees, and others stay informed and up-to-date throughout your event.

New Filter in Email for Identities and Domains

Managing multiple email domains and identities just got easier. You can now quickly filter your email campaigns to find messages sent from specific domains or identities, streamlining your search and organization.

Stay tuned for more features soon!