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Political
Revolutionizing Political Campaigns
Empower your political campaign with Ballot Powerhouse—a comprehensive suite of tools designed to optimize voter outreach, enhance voter relationship management, and mobilize engaged volunteers for a successful campaign. With our advanced CRM, Universe Builder, Voter Search, and integrated canvassing capabilities, Ballot Powerhouse equips you to engage with voters effectively.
Advocate. Mobilize. Win.
Leverage data-driven insights and personalized communication tools to reach the right voters through email, text, social media, and direct mail.
Our specialized CRM system centralizes voter interactions, enabling real-time data matching and fostering long-term engagement.
Create custom voter segments and quickly find specific individuals within your database to tailor your messaging effectively.
Integrate canvassing and calling platforms to mobilize volunteers and maximize voter contact, driving meaningful conversations.
Access real-time analytics and reporting to gain insights into voter behavior and campaign performance, allowing for informed decision-making.







Campaign Nucleus delivers incredible support... quick response times... exciting new features... dedicated to innovation and excellence.
–Lori , Nonprofit Organization
Nucleus is a game-changer... handles everything in one platform... super easy to use... keeps everything organized and efficient. Highly Recommend!
–Terri , Political Organization
Grateful for the hands-on, responsive help... customer service is top-notch... combines multiple tools into one platform... saves time and keeps everything in sync.
–Cathy , Fundraising
Nucleus is a game-changer for email deliverability... its unique batching feature tailors audience sizes per domain for optimal ISP performance... with a user-friendly interface and robust analytics, it’s perfect for elevating your email strategy.
–John , Digital Agency
Nucleus is a fantastic platform with the best support and it is tailored perfectly to meet the needs of the industry.
–Liam , Digital Agency
Nucleus customer service is top-notch—friendly, professional, and always eager to help. Whenever I’ve encountered a technical issue, they’ve provided expert assistance, solving problems quickly and thoroughly. They are always ready to jump in and offer support. Truly dependable and a pleasure to work with. Highly recommended!
–Tommy , State Party
As the CEO of Nexus Advertising Strategies, I’ve worked with numerous vendors... but Nucleus stands out. Their fulfillment services deliver consistent results... the platform is user-friendly, support is responsive... I trust Nucleus—and that trust has paid off.
–Ron , Agency
Related Blogs

Campaigns
Reporting
Celebrating Success: Campaign Nucleus’ 2024 Year in Review
December 31, 2024
As we wrap up 2024, we’re thrilled to look back at what has been an incredible year for Campaign Nucleus and our community of clients. From launching groundbreaking new features to expanding our resources and refining our platform, this year has been all about pushing boundaries and setting a new standard in campaign management. Here’s a highlight reel of what we’ve accomplished together.
Major Feature Launches
This year, we introduced a host of powerful tools to make Campaign Nucleus even more versatile and user-friendly:
- New UI’s
- Voter Search
- Query Builder
- Event Overview
- Cloning action
- App Store
- Link Breakdown in Emails
- Email batches
- Agency
- Voterfile UI
- Import + Export in all modules
- New Features + Modules
- Stakeholders
- Volunteers
- URL Shortener
- Teams functionality
- Domain Onboarding for new Clients
- AB testing in Amplify Email
- Support for International users
- Language
- Address fields
- Currency
- Enhancements across the platform
- Integration of multiple SMS and P2P vendors
- New Email Editor
- QR codes for VIP groups
- Dynamic custom fields in event signups
- SMS autoresponder in events and landing pages
- Support for Multi-day events
- Signup alerts for Events
- SMS type in event comms
- Support for multiple inboxes in Shared Inbox
- Updated UTMs and referrers in the events overview
- Support for 10 custom fields in CRM
And more!
Building Community Through Webinars
This year, our webinars hit new heights, becoming a vital resource for our users. Highlights include:
Sizzling Communications: Exploring the power of email and text campaigns.
Final Flash Fundraising: Mastering last-minute pushes with Nucleus tools.
Platform Pro Series: A fall deep dive to help clients become Nucleus experts.
Thank you to everyone who joined us live or caught the replays—your engagement and feedback drive us to keep creating meaningful content.
Expanding Blog Content
We’ve focused on delivering value through our blog, with articles like:
“Gimme Dat Data: Proof That Time DOES Improve Email Success”
“Event Hosting 101 with Campaign Nucleus”
“What’s New” series keeps you updated on our latest features and enhancements.
Your positive responses encourage us to continue producing educational and inspiring content.
Achievements and Stats
2024 has been a record-breaking year for Campaign Nucleus. Here are some of the standout stats and achievements:
(As of December 2024)

These milestones are a testament to the dedication of our clients and the hard work of our team.
Looking Ahead
As we head into 2025, we’re not slowing down. Some exciting projects on the horizon include:
Even more integrations and new features to amplify your campaigns
Expanded educational content to keep you informed and empowered.
New partnership opportunities to connect with like-minded organizations and individuals.
Your success is at the heart of what we do, and we’re committed to helping you reach new heights in the year ahead.
Thank You!
To our clients, partners, and team: thank you for making 2024 unforgettable. We’re honored to be part of your journey and can’t wait to see what we accomplish together in 2025.
Here’s to another year of innovation, growth, and impact. Happy New Year from all of us at Campaign Nucleus!

Campaigns
Features
What’s New in November: Features Update!
December 11, 2024
Besides helping fuel your 2024 election endeavors, our team has been busy innovating our cutting-edge platform for you and your team. We have achieved so much this year, and we can't wait to see how we can help you accomplish your future operations.
Default for State Merge Tags
Features big or small, we’ve thought of it all! We understand how important it is to personalize your email campaigns. That’s why we’ve introduced a new override variable in the email settings for the state merge tag. Now, you can create default text to display whenever a subscriber’s state information is missing, ensuring your emails stay polished and professional.
Refresh & Report Stats in P2P
We understand how crucial stats are for tracking your team’s growth. That’s why we’ve made it easier than ever to refresh stats within your P2P campaigns. Quickly access real-time insights on sent messages, deliveries, clicks, replies, and more!
Additional Audiences In Event Communications
Effective communication is key to a successful event! That’s why we’ve expanded the audience options for event communications. Now, you can ensure your staff, attendees, and others stay informed and up-to-date throughout your event.
New Filter in Email for Identities and Domains
Managing multiple email domains and identities just got easier. You can now quickly filter your email campaigns to find messages sent from specific domains or identities, streamlining your search and organization.
Stay tuned for more features soon!
Interested in seeing these features in action? Get a demo

Campaigns
Political
Nucleus Victory in 2024: Presidential-Level Achievements
November 12, 2024
2024 was a landmark year for Campaign Nucleus, where we achieved an unprecedented impact on presidential campaigns and national political organizations. Our platform has always been designed to meet the demands of high-stakes, high-pressure campaigns, but this year, we truly hit our stride. From powering data-driven decisions to amplifying outreach, Nucleus proved essential in winning at the highest level. Here's a look at some of the ways we're transforming political campaigns.

The 2024 Campaign Legacy: Looking Ahead
2024's presidential campaigns underscored the power of technology and data in shaping the future of politics. Campaign Nucleus didn't just support winning campaigns—it set new standards for running campaigns. As we move forward, we are committed to further refining our tools, developing new features, and expanding the possibilities for all types of campaigns.
Campaign Nucleus stands ready for future campaigns, ready to scale and innovate. Our 2024 achievements testify to the power of technology in modern elections, and we are excited to keep leading the way. Here's to more victories, more connections, and a brighter future for every campaign with a vision.
Ready to join us?
Explore the power of a winning platform

Messaging
SMS
You’ve Got a Text: The Benefits of P2P Messaging
July 25, 2024
I'm sure you've either sent or received a text today. Most of us can't even imagine a world without texting in it! So why not tap into one of the most used forms of communication for marketing purposes since most Americans (97%) have a mobile phone, 85% of which are smartphones, and (92%) are text messaging? So what is P2P messaging, and why should we care? This blog will explain P2P text messaging, how it works, and why you should take advantage of it!
P2P stands for Peer-to-Peer text messaging, which is personalized texting between individuals. So, how does this differ from other texts? Unlike the mass texts you may receive from shops you've purchased from, things you have subscribed to, or from a group or organization, P2P involves direct communication.
How does it work?
In Peer-to-Peer (P2P) messaging, the network directs data directly from one user to another, ensuring the conversation remains private. This method promotes personalized, one-on-one interactions, unlike traditional bulk texting. And yes, P2P mobile communications are entirely legal and compliant with all FCC regulations, provided they are used responsibly and not for commercial solicitation.
How and why to use it
Many organizations use P2P texting, including political parties, fundraisers, event organizers, nonprofits, and advocacy groups. However, this is not limited to these groups. One of the biggest strengths of P2P is the level of personalization it creates, allowing the recipient to feel more of an intimate connection. It allows for one-on-one interaction, creating more of a bond with the recipient and the brand or mission portrayed in these texts, making them highly more likely to contribute meaningfully. By customizing the content of the text message according to the recipient's preferences, demographics, or past interactions, the chances of their engagement and response are greatly improved.
By tailoring the content of the text message based on the recipient's preferences, demographics, or past interactions, the likelihood of their engagement and response significantly increases. This level of customization helps senders achieve their desired outcomes, whether it be increasing sales, driving website traffic, gathering feedback, or motivating a particular action. Critical practices for P2P texting campaigns should include establishing clear goals and objectives and Segmenting your audience.
As you can see, P2P texting offers many benefits, including personalized communication, high open and response rates, flexibility and scalability, cost-effectiveness, real-time feedback and insights, excellent deliverability, and increased conversion rates. Nucleus partners with top providers to give you and your team the best options for your operations. Now is the perfect time to leverage these tools and reach your target audience effectively with Nucleus!
For more information and resources, visit our Resource Library.
OR
To start leveraging this incredible tool, click here to get started!

Compliance
Emails
NEW One-Click Unsubscribe Feature!
July 18, 2024
Taking your unsubscribe to the next level
By Julia, Deliverability Expert
At Campaign Nucleus, we make it a point to never force industry-recommendations on to you while creating and sending your emails. We previously discussed the legal importance of including an unsubscribe link in every email we send. Since then, we have improved our system and now offer an optional one-click unsubscribe feature that you may choose to implement.
I’m sure you are wondering: What is the difference between this feature and the unsubscribe link we already use?
Well… currently, when a recipient clicks the unsubscribe link, they are redirected to a page where they may enter their email and they will be immediately unsubscribed. In the case of a one-click unsubscribe, a user may click the link and will be immediately unsubscribed without being redirected to another page to do so.
While this is not an industry standard or policy, it is highly recommended. This is dominantly because it is a simpler route of unsubscribing which ensures people who intended to be unsubscribed do so properly. In some cases of a double-opted unsubscribe link, some users may accidentally remain subscribed, and this can lead to an increase in user complaints which can affect your domain and IP reputation.
For instructions on how to enable this feature in your tenant, please visit your Nucleus Resource Library!
OR
To experience these features yourself, click here!

Marketing
Strategy
Navigating the Future: Embracing Social and Influencer Marketing
June 27, 2024
It may seem surprising to some, but social media is rapidly evolving into the marketing battleground of the future. Yet, this burgeoning landscape can be challenging to traverse, and you might feel uncertain about why you should embark on this new venture. Here are some stats as to why you might want to shift your focus to social and influencer marketing. Over 4 BILLION people globally use social media; this makes up 59.9% of the global population and 92.7% of all internet users.
That's a BIG audience to be able to reach! Within Social media are influencer campaigns that greatly refine your message or product to eager and highly engaged audiences. The average Infliucer campaign has an engagement rate of 4.2%, which is higher than traditional marketing or advertising. Products and messages pushed by real individuals/influencers are 60% more trusted by viewers, leading to more sales. In fact, 87% of consumers have reported that an influencer's recommendation has influenced their purchasing decisions. Social and influencer marketing is also incredible for improving your audience engagement and brand awareness, creating more loyal and interested supporters. So you heard the WHY but still need the HOW to get started with this avenue. Here is our advice to you!
As most of you know, we pride ourselves on giving you and your team an all-in-one platform for all your wants and needs and ensuring you have the resources, operations, and knowledge to grow outside our platform. That's why we have partnered with an influencer management agency and platform with 2.5 billion aggregated followers used by brands, campaigns, and organizations to help reach their targeted audiences and increase their reach and visibility. To help better connect you to these opportunities, we have created a portal in your Nucleus account called 'Promote' to connect you with this partner so you can explore your options! Fill out the form outlining your goals, interests, campaign details, and more to get in touch with a representative to help create the perfect influencer plan for you. See what influencer marketing can do for you!
Ready to tap into social marketing with Nucleus - Get a demo today!

Compliance
Emails
The Right to Unsubscribe: A liberty not mentioned in the Constitution
April 25, 2024
By Julia, Deliverability Expert
I bet you didn’t know this but the Unsubscribe button (that we strongly encourage placing in all of your email campaigns) is actually a blessing.
“But why would I want to allow people the option to remove themselves from my subscription list,” you ask?
Well, in the simplest terms, when it comes to your recipient list, you should focus you attention to: QUALITY > QUANTITY!
Let’s dive into the WHY a bit…
- We are legally required to give people the option to remove their email from our recipients list & if/when done, we are required to accommodate the request.
The requirements and penalties of this law are further elaborated on in the
CAN-SPAM Act, which is enforces by the Federal Trade Commission.
- “Harassing” uninterested parties often leads to an increase in spam complaints to email server providers (which often leads to blocks and issues with deliverability)
In short, continuing to email people who wish to be unsubscribed can actually
cause you to have issues emailing those who DO wish to receive your content.
- It is a waste of your time & money
The ultimate point of sending an email should be to achieve a goal – whether it
be to acquire support or a donation, you are trying to accomplish something with
our message. If someone definitely does not support our mission, by not
giving them the option to unsubscribe, you are wasting your efforts
by continuing to contact them. In addition, sending emails costs money –
so we are wasting that, too.
I hope the above information was able to help you better rationalize the need for an unsubscribe link in any and all emails that you send. It can be frustrating to encounter a recipient that does not consider your cause as valuable as you and your other subscribers do, but by removing them from your list, you are actually benefitting your movement even more.
For more information regarding the unsubscribe link and how it benefits your email campaigns, be sure to contact our team for a training or insight.

Automation
Strategy
Let’s Talk About Automations: Unlocking Efficiency
April 4, 2024
By Julia, Deliverability Expert
LET’S TALK ABOUT AUTOMATION
How to clean your recipient list without doing ANYTHING…
Have you ever wanted to send out routine emails without going through the trouble of setting up a whole new email and the appropriate recipient audience over & over & over again?
Well… you may have heard of Nucleus’ fun new automation series feature & this may just be the answer you’ve been looking for!
This feature allows you to select a trigger & design a whole series of emails that recipients who fall in that triggers category will receive.
Currently, some triggers we have available within Nucleus and their uses are:
- When a user subscribes
- This trigger allows us to routinely email new subscribers to our lists
- When a user has opened an email
- This trigger allows us to re-engage with users who have recently engaged with another email
Some more triggers include:
If a profile has a tag
If a user is on a list
If email is clicked
If email is converted
Signed up for an event
When an event ends
Purchases/Donations
Form signups
Now, I want to take some time to discuss 2 automation series that can help to improve your deliverability if used properly.
Before we jump in, I want to reiterate the importance of QUALITY > QUANTITY when it comes to our recipient email lists. Automation series’ can help us to unsubscribe unengaged or expired emails & it is key to remember that this is an advantage and not a weakness; recipients who do not engage with your emails are a waste of money and can actually hurt your deliverability.
Anyways, the two most important series you can utilize within your email marketing techniques is:
- Welcome Series
- Re-engagement Series
These 2 types of series offer very different and irreplaceable value to your marketing endeavors. Let’s review some of the functionality that they provide.
A welcome series should be used to introduce “yourself” & your mission. This is a time for you to confirm that someone intended to subscribe to your list. If they didn’t mean to, this gives them time to unsubscribe rather than complain to email serves about your messages later. This is also a great time to locate recipient interests and pre-empt them on what type of content they will be receiving & how often.
A re-engagement series should be used to locate your disinterested and expired subscriber emails. People’s interests change & so do their emails. For these reasons, it is important to check in from time to time with your less engaged emails. In many cases, people will set a series of emails that recipients who have not opened or clicked an email in a certain amount of days will go through. I usually recommend 180 days, but that can be made a longer or shorter period of time, depending on what you and your marketing team think is best.
Enhance your team's productivity and streamline tasks effortlessly with automated solutions!
For more information, be sure to contact our team for training or insight.
or
to get started in Nucleus with a demo!

Campaigns
Segmentation
Segments & the importance of ALWAYS being selective
March 21, 2024
Segments & the importance of ALWAYS being selective
Nucleus has been uniquely designed to help you gather data that will specifically help you to best manage your campaign & affiliated goals. By utilizing our tools and features properly, you will be able to reach your most valuable supporters in the most efficient manner.
With that in mind, I would like to take some time to review the usefulness in one of CN’s oldest & most useful features: Segments.
Our system compiles the data you have provided upon initial setup of your account & any additional information we have been able to collect, through recipient engagement patterns & landing page responses. From here, you have the decision as to whether or not you’d like to apply this information. This is where segments come into play…
Segments allow us to reach our desired demographic, location, and biggest supporters with ease.
Let’s discuss how…
If you are planning on hosting an event in a specific region, does it make sense to send invitations to residents who live hours away? Not really.
If you are holding a public speech for a candidate in New Jersey, would you ask residents of California to attend? Definitely not.
Our segment feature allows you to create an audience of one (or more) select state(s) & it even allows you to limit your audience range to a specific zip code or radius. See below for some examples:


If you could choose between sending to people who have been known to engage with your emails instead of people who never open your messages, would you? I’d imagine so.
If you are sending out a message requesting financial support, would you rather reach out to emails who have previously donated or emails who have never done so? You see where I’m going with this…
Our segment feature allows you to create an audience based off of user commitment by tracking email engagement, campaign activity, and previous donations.
Some examples below:


And these are just SOME of the use cases for our segment builder. I encourage all Campaign Nucleus users to get to know this tool and all of the amazing things it can do!
To get started today -- Experience a demo!

Emails
Strategy
Email List Prospecting: Do’s & Don’ts
March 13, 2024
Building up your Email Subscribers Without Breaking Down your Domain
By Julia, Deliverability Expert
When it comes to expanding your email subscriber list for marketing content, remember that QUALITY OVER QUANTITY is not just a saying but a strategy that can empower your marketing efforts. By focusing on quality, you ensure that your messages reach the right audience, increasing the chances of engagement and conversion.
I understand the temptation to construct a list of millions of people to ensure your marketing success, BUT without the correct methods of email collection, you can actually hurt your success rather than help.
Let’s talk about why…
Recipients who do not wish to be emailed often respond negatively to emails, even when you are careful to avoid common spam triggers within your content. This can mean that they report you as spam or notify the server that they do not wish to receive your email; this can cause blocks & lower our domain/IP reputation. If they choose to delete without opening or refuse to engage (opening, clicking, saving in folders, etc.) with the email, it can also have poor consequences. That tells the server that they are not interested in your content, and it can hurt your inbox placement, even with previously engaging emails.
DO… subscribe users who have signed onto your email list on their own will
**feel free to even offer them the opportunity to confirm their subscription
DON’T… offer incentives, such as prizes, for people to sign up
**Subscribers rarely engage long-term with this route of email collection
DO… regularly sort through and unsubscribe unengaged recipients
**If they aren’t helping your cause, they are hurting it
DON’T… purchase email lists
**These lists often include duplicate, invalid, expired, or foreign emails that likely have no interest in supporting your cause
If you’re ever wondering if someone would be a “good” subscriber or a “bad” subscriber, ask yourself this: Would this person bring valuable interactions to my email campaigns?
You can review the differences between positive and negative engagement below:

For more information, be sure to contact our team for training or get a demo to see our email features live!
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