If you walked up to a stranger on the street and asked them for $20, odds are they’re going to look at you like you're crazy and walk away. I cannot blame them; I’d do the same. Now… what if, instead, you engaged them in conversation, swapped contact information, developed a friendship over the course of many weeks, and THEN asked for $20? You might have a better shot.

Well, in some ways, email marketing is a lot similar. People are much more likely to support a cause that they are familiar with and trust. So, with that in mind, it might be time to consider how we can be building trust with our subscribers so that we see the most possible success with our emails.

This means that we need to provide content that makes the recipient feel valued as opposed to just another donor. Before we ask for money and support, we need to show the subscriber how much they matter to us; that we do not just care about their wallets.

So what kind of content can we send out that would align with this goal of building trust? I have a few ideas…

Newsletters and informational content

• These emails can be used to inform your recipients on your mission and the news you find most important. Subscribers will be able to see how their values align with your own and, in turn, may acquire more support for your cause.

Feedback

• Do not be afraid to ask your subscribers about their opinions. Whether you need advice on how to go about things or you’d like to know what you can do better in the future, your recipients should be the first people you ask. Their opinions matter most!

Prospecting

• Sometimes the easiest way we can appeal to our subscribers is to ask them what they care to hear about. Our Nucleus CRM allows us to quickly tag our recipients so we can be ensuring we are reaching out to them with their interests in mind.

These are just a few types of emails we can be sending to our subscribers to ensure that we are building trust before forcing asks down their throat. I think you’ll all find that embedding a little love and care into all of our emails will always pay off in the long run.

For more information regarding how to send less aggressive copy while yielding higher return, contact our team for training or insight and visit your Nucleus Resource Library!

OR

Transforming Event Management with Powerful New Features

Events just got a whole lot easier! We’re excited to unveil a major update to our Events Management Module, designed specifically for campaigns, SMBs, and agencies looking to streamline their event workflows. With a brand-new Paid Event Module and a suite of enhancements, you can now boost attendee engagement, simplify event setup, and optimize financial tracking. Whether you’re organizing fundraisers, networking events, or industry conferences, our latest improvements are here to take your event management to the next level!

What’s New?

Seamless Management for Free and Paid Events

No more workarounds! Now, you can easily categorize events as free or paid, providing you with clearer financial tracking and better revenue insights. Gain full control over ticket pricing, sales data, and attendee segmentation—all from a single dashboard.

Simplified Event Creation Flow

Say goodbye to tedious setup processes. Our newly streamlined event creation workflow ensures that setting up an event is faster, more intuitive, and hassle-free. Focus less on logistics and more on creating unforgettable experiences.

Enhanced Media Library

A clutter-free asset management system is here! Our improved media library enables you to store, organize, and reuse event visuals effortlessly, ensuring a polished and consistent brand presence across all your events.

Custom Fields with Conditional Logic

Tailor your event registration forms like never before! With dynamic custom fields that adjust based on attendee responses, you can capture more relevant data and personalize interactions, making follow-ups more effective.

All-in-One Event Settings Hub

We’ve consolidated all event settings into a single, easy-to-navigate hub. No more clicking through multiple pages—everything you need to configure your event is now in one place, saving you time and reducing complexity.

SMS Auto-Responder for Real-Time Engagement

Keep your attendees informed at every stage with automated SMS notifications. Whether it’s confirmations, reminders, or last-minute updates, ensure your audience never misses a beat.

Comprehensive Audit Logs for Transparency

Track all event-related activities with detailed audit logs that provide a complete history of changes, updates, and attendee interactions. Improve accountability and maintain compliance with ease.

More Custom Questions for Attendee Insights

Gain deeper audience insights by adding more custom questions to your event registration forms. This allows you to collect valuable data that can shape your engagement strategy and enhance the overall attendee experience.

Segmented Audiences for Targeted Communication

Deliver the right message to the right attendees with our new audience segmentation feature. Send personalized reminders, exclusive updates, and tailored post-event follow-ups with precision.

Event Code Injection for Ultimate Customization

Want more control over your event pages? With event code injection, you can embed tracking pixels, scripts, and third-party integrations to enhance analytics, retargeting, and overall functionality.

(Coming Soon) Mobile App Check-In for a Smooth Entry Experience

We’re taking event check-ins to the next level! Soon, our mobile app check-in feature will allow for seamless on-site attendee registration, reducing wait times and improving efficiency. Stay tuned for this game-changing addition!

Get Started Today!

We’re confident that these enhancements will revolutionize how you manage your events. 

At Nucleus, we pride ourselves on being the ultimate command center for all your campaign and organizational operations. Whether you need help with targeting your audience through marketing emails, hosting events, managing volunteers, tracking donors and stakeholders, or more—we've got you covered. We know Nucleus offers a lot of powerful features, so to get you started on your Nucleus journey, we've crafted this simple guide to help you promote and create an event. Feel free to customize this template to fit your needs!

Creating Your Event

Start by creating your event in Nucleus. Choose the event date, time, location, and any custom fields you may need. We recommend enabling the 'Calendar Option' under 'Advanced Settings' so your attendees can easily save the date.

You can also enable 'Signup Mail' in 'Advanced Settings,' which will automatically send a confirmation email to your attendees with the event details and your personalized message.

Once the event is set up, head to the 'Event Overview' page. Here, you'll find your event's link and QR code to share (more on that later), and you can track signups, manage staff, and more. With 'Event Communications,' you can easily send emails or texts to your attendees about important updates like parking, timing, or other logistical information, all without leaving the Events module.

Day of the Event

When the big day arrives, you can use the 'Event Signup' tabs to check in guests, manage staff assignments, and track special categories such as VIPs or media attendees.

**Pro Tip:** Create a 'CRM Tag' in Tag Manager to track your attendees in event signups. You can use this tag later in email or text campaigns for follow-ups and future engagements.

Spreading the Word with Emails

Now that your event page is live, it's time to promote it. Start by creating an email campaign to notify potential attendees and encourage them to sign up. In your email, link images and buttons, or copy the links directly to your event page using the live link from your 'Event Overview.'

**Pro Tip:** Use the CRM tag you created for your event signups to segment your email list. This way, you can send targeted emails leading up to the event, increasing excitement and providing more details. You can even encourage attendees to share the event with others.

Promoting with Texts and P2P

Depending on your integrations, you can also use Text or P2P messaging to promote your event. Include the live QR code from your event or share the event link directly in the message so recipients can easily sign up. In these messages, you can provide more event details, announce special guests, or update your audience on ticket availability to boost engagement.

Automating the Process

Need to manage multiple tasks for your event? Use 'Automate' to create workflows that streamline your event planning. Set up automation triggers based on event signups to send emails, tag attendees, and handle other tasks automatically. This ensures you don't miss a step and saves you valuable time. You can even set up post-event automation to thank attendees, send surveys for feedback, or promote upcoming events.

Elevate Your Event with Nucleus

This is just a glimpse of the powerful tools Campaign Nucleus offers to help you create seamless and memorable events for both your team and your guests. We hope this guide sparks some inspiration and gives you a clear starting point on how to use key Nucleus features to plan and promote your events.

I'm sure you've either sent or received a text today. Most of us can't even imagine a world without texting in it! So why not tap into one of the most used forms of communication for marketing purposes since most Americans (97%) have a mobile phone, 85% of which are smartphones, and (92%) are text messaging? So what is P2P messaging, and why should we care? This blog will explain P2P text messaging, how it works, and why you should take advantage of it!

P2P stands for Peer-to-Peer text messaging, which is personalized texting between individuals. So, how does this differ from other texts? Unlike the mass texts you may receive from shops you've purchased from, things you have subscribed to, or from a group or organization, P2P involves direct communication.

How does it work?

In Peer-to-Peer (P2P) messaging, the network directs data directly from one user to another, ensuring the conversation remains private. This method promotes personalized, one-on-one interactions, unlike traditional bulk texting. And yes, P2P mobile communications are entirely legal and compliant with all FCC regulations, provided they are used responsibly and not for commercial solicitation.

How and why to use it

Many organizations use P2P texting, including political parties, fundraisers, event organizers, nonprofits, and advocacy groups. However, this is not limited to these groups. One of the biggest strengths of P2P is the level of personalization it creates, allowing the recipient to feel more of an intimate connection. It allows for one-on-one interaction, creating more of a bond with the recipient and the brand or mission portrayed in these texts, making them highly more likely to contribute meaningfully. By customizing the content of the text message according to the recipient's preferences, demographics, or past interactions, the chances of their engagement and response are greatly improved.

By tailoring the content of the text message based on the recipient's preferences, demographics, or past interactions, the likelihood of their engagement and response significantly increases. This level of customization helps senders achieve their desired outcomes, whether it be increasing sales, driving website traffic, gathering feedback, or motivating a particular action. Critical practices for P2P texting campaigns should include establishing clear goals and objectives and Segmenting your audience.

As you can see, P2P texting offers many benefits, including personalized communication, high open and response rates, flexibility and scalability, cost-effectiveness, real-time feedback and insights, excellent deliverability, and increased conversion rates. Nucleus partners with top providers to give you and your team the best options for your operations. Now is the perfect time to leverage these tools and reach your target audience effectively with Nucleus!

For more information and resources, visit our Resource Library. 

OR

It may seem surprising to some, but social media is rapidly evolving into the marketing battleground of the future. Yet, this burgeoning landscape can be challenging to traverse, and you might feel uncertain about why you should embark on this new venture. Here are some stats as to why you might want to shift your focus to social and influencer marketing. Over 4 BILLION people globally use social media; this makes up 59.9% of the global population and 92.7% of all internet users. 

That's a BIG audience to be able to reach! Within Social media are influencer campaigns that greatly refine your message or product to eager and highly engaged audiences. The average Infliucer campaign has an engagement rate of 4.2%, which is higher than traditional marketing or advertising. Products and messages pushed by real individuals/influencers are 60% more trusted by viewers, leading to more sales. In fact, 87% of consumers have reported that an influencer's recommendation has influenced their purchasing decisions. Social and influencer marketing is also incredible for improving your audience engagement and brand awareness, creating more loyal and interested supporters. So you heard the WHY but still need the HOW to get started with this avenue. Here is our advice to you!

As most of you know, we pride ourselves on giving you and your team an all-in-one platform for all your wants and needs and ensuring you have the resources, operations, and knowledge to grow outside our platform. That's why we have partnered with an influencer management agency and platform with 2.5 billion aggregated followers used by brands, campaigns, and organizations to help reach their targeted audiences and increase their reach and visibility. To help better connect you to these opportunities, we have created a portal in your Nucleus account called 'Promote' to connect you with this partner so you can explore your options! Fill out the form outlining your goals, interests, campaign details, and more to get in touch with a representative to help create the perfect influencer plan for you. See what influencer marketing can do for you!

By Julia, Deliverability Expert

LET’S TALK ABOUT AUTOMATION

How to clean your recipient list without doing ANYTHING…

Have you ever wanted to send out routine emails without going through the trouble of setting up a whole new email and the appropriate recipient audience over & over & over again?

Well… you may have heard of Nucleus’ fun new automation series feature & this may just be the answer you’ve been looking for!

This feature allows you to select a trigger & design a whole series of emails that recipients who fall in that triggers category will receive.

Currently, some triggers we have available within Nucleus and their uses are:

• When a user subscribes
  • This trigger allows us to routinely email new subscribers to our lists

• When a user has opened an email
  • This trigger allows us to re-engage with users who have recently engaged with another email

Some more triggers include:

If a profile has a tag

Now, I want to take some time to discuss 2 automation series that can help to improve your deliverability if used properly.

Before we jump in, I want to reiterate the importance of QUALITY > QUANTITY when it comes to our recipient email lists. Automation series’ can help us to unsubscribe unengaged or expired emails & it is key to remember that this is an advantage and not a weakness; recipients who do not engage with your emails are a waste of money and can actually hurt your deliverability.

Anyways, the two most important series you can utilize within your email marketing techniques is:

1. Welcome Series
2. Re-engagement Series

These 2 types of series offer very different and irreplaceable value to your marketing endeavors. Let’s review some of the functionality that they provide.

A welcome series should be used to introduce “yourself” & your mission. This is a time for you to confirm that someone intended to subscribe to your list. If they didn’t mean to, this gives them time to unsubscribe rather than complain to email serves about your messages later. This is also a great time to locate recipient interests and pre-empt them on what type of content they will be receiving & how often.

A re-engagement series should be used to locate your disinterested and expired subscriber emails. People’s interests change & so do their emails. For these reasons, it is important to check in from time to time with your less engaged emails. In many cases, people will set a series of emails that recipients who have not opened or clicked an email in a certain amount of days will go through. I usually recommend 180 days, but that can be made a longer or shorter period of time, depending on what you and your marketing team think is best.

Enhance your team's productivity and streamline tasks effortlessly with automated solutions!

For more information, be sure to contact our team for training or insight.

or

Building up your Email Subscribers Without Breaking Down your Domain

By Julia, Deliverability Expert

When it comes to expanding your email subscriber list for marketing content, remember that QUALITY OVER QUANTITY is not just a saying but a strategy that can empower your marketing efforts. By focusing on quality, you ensure that your messages reach the right audience, increasing the chances of engagement and conversion.

I understand the temptation to construct a list of millions of people to ensure your marketing success, BUT without the correct methods of email collection, you can actually hurt your success rather than help.

Let’s talk about why…

Recipients who do not wish to be emailed often respond negatively to emails, even when you are careful to avoid common spam triggers within your content. This can mean that they report you as spam or notify the server that they do not wish to receive your email; this can cause blocks & lower our domain/IP reputation. If they choose to delete without opening or refuse to engage (opening, clicking, saving in folders, etc.) with the email, it can also have poor consequences. That tells the server that they are not interested in your content, and it can hurt your inbox placement, even with previously engaging emails.

DO… subscribe users who have signed onto your email list on their own will

**feel free to even offer them the opportunity to confirm their subscription

​DON’T… offer incentives, such as prizes, for people to sign up

​​**Subscribers rarely engage long-term with this route of email collection

DO… regularly sort through and unsubscribe unengaged recipients 

**If they aren’t helping your cause, they are hurting it

​DON’T… purchase email lists

**These lists often include duplicate, invalid, expired, or foreign emails that likely have no interest in supporting your cause

If you’re ever wondering if someone would be a “good” subscriber or a “bad” subscriber, ask yourself this: Would this person bring valuable interactions to my email campaigns?

You can review the differences between positive and negative engagement below:

Events are often the pinnacle moments for campaigns and organizations, serving as powerful platforms for engagement, networking, and fundraising. Whether it's a campaign launch, a fundraising gala, a conference, or a community outreach initiative, events hold the potential to leave a lasting impression and drive significant outcomes. In this blog, we will briefly explore the incredible event features Nucleus has to offer you and your team!

The Impact of Events

Events have the remarkable ability to bring people together, fostering meaningful connections and creating opportunities for collaboration. They serve as catalysts for relationship building, enabling organizations to engage with their target audience, stakeholders, and partners in a dynamic and immersive setting. Furthermore, events offer a platform for showcasing ideas and fundraising, allowing organizations to generate excitement, gather feedback, and drive donations. For campaigns, events can be pivotal in raising awareness, mobilizing support, and rallying communities around a cause. The impact of a well-executed event can reverberate far beyond its duration, leaving a lasting impression on attendees and amplifying the reach and influence of the hosting organization.

Key Elements of Event Success

The success of an event hinges on a myriad of factors, from meticulous planning and seamless execution to compelling content and memorable experiences. A clear understanding of the target audience and their needs is essential for designing an event that resonates and delivers value. Additionally, leveraging technology and data analytics can enhance the effectiveness of events by enabling personalized experiences, measuring impact, and informing future strategies. Equally important is the ability to adapt and innovate in response to any arising issues and audience preferences. 

What Nucleus Has to Offer

Nucleus has been intentionally designed to be able to scale to whatever your campaign or organization needs:

• Create events for physical or virtual events
• add event location details with ease
• and customize our template with your own images and banners
• Customization is easy and simple which will make your events flawless and painless

Nucleus also has features to cater to and verify media personnel and VIPS:

• Add password-protected forms for your VIPs
• Create special groups of VIPs to filter between tiers
• Tag VIPs and VIP groups for various event activities
• Easily track and approve media credentials
• Instantly verify tickets and signups
• At-a-glance view attendee data including political party affiliation, frequency, age, and voter history
• Own all of your data - everything flows into your ecosystem

Nucleus events are simple but absolutely secured:

• Instant signup verification through two-step authentication
• Innovative VIP portal makes it easier than ever to manage VIP events and communicate with attendees
• Approve or deny media credentialing requests with the click of a button
• Simple and easy to use, Nucleus events manager does the hard work for you

Nucleus is ready for your events from start to finish... and beyond!

• Pull queries and create universes to reach intended audiences
• Create email and text campaigns to create connections
• Use our automation tool to streamline events and tasks leading up
• Build landing pages for donations or other extra events pages
• Manage VIPs with our Stakeholder portal
• and so much more!

Events play huge roles in the success of campaigns and organizations, delving into their impact, strategic significance, and the key elements that contribute to their effectiveness. Campaign Nucleus is ready for whatever your campaign has to offer, so let's get started!

HTML, everyone’s favorite universal language

By Julia, Deliverability Expert

The absolute coolest thing, among many other impressive things, about HTML coding is that it is almost a completely universal language. This means it can be understood by anyone who comprehends the code, regardless of its origins.

In short, the coding will be compatible with any content platform, no matter where it comes from. And, yes, that does mean you can use any other HTML-coded documents from past-used systems in the Nucleus platform.

There is one catch, though… Many email marketing platforms find value in the use of variables to pull custom information within the HTML as it helps to reach people on a more individual level… without having to manually send thousands of customized emails. Examples of this custom data would be a recipient’s first name or email, and other bits of personal information.

In these cases, the variable codes may differ slightly between platforms. That simply means that it is important to find and replace any variables with the proper ones so they function properly.

For instance, on Nucleus, we use the following variables very frequently:

PROTIP: you can actually find these located at the bottom of our html-coding-email-builder function:

These are very incredible tools as they can be crucial to your marketing technique but it is important to always remember to use the codes that are compatible with your platform.

This prevents us from sending wonky subject lines like “Hello, %%FIRSTNAME%%!”

These variables are usually very similar to the ones you are using, so just locate and replace any that you found. Most platforms, like our own Nucleus, will not even let you send when there is an error in the variables or coding so hopefully you will not encounter this issue anytime soon…

For example, just for the first name variable, I’ve seen some of the following variable codes:

• %recipient.first%
• %%FIRSTNAME%%
• %NAME%
• {{RECIPIENT.FIRST}}

…and there are way more than that! Always be on the lookout!

As we usher in 2024, we're excited to introduce innovative solutions and endless possibilities! Campaign Nucleus leads in operational technology, redefining the landscape of campaigning. By uniting with us, you'll tap into cutting-edge technologies and shared excellence, unlocking a realm of opportunities for your team.

Why Partner with Campaign Nucleus?

Campaign Nucleus is at the forefront of operational technology, and our collaboration aims to revolutionize the way people campaign. With cutting-edge technologies and a shared commitment to excellence, we believe that joining forces with Campaign Nucleus will open up a world of opportunities for your team.

What's In Store for You?

In the spirit of the new year, we have a lineup of exciting initiatives and developments that we can't wait to share with you. From Website Builder to Nucleus Wire, we're dedicated to making 2024 a year of growth and success!

What you can expect in 2024:

New Looks:

• Stakeholders
• Volunteers
• Standard Reports
• Query Builder
• P2P messaging
• SMS messaging
• Landing Pages

New Features:

• Website Builder
• Nucleus Wire
• Easy-to-use Universe Builder
• User-friendly onboarding

Let's Talk!

Join us on this journey! Whether you aim to boost volunteer efforts, enhance messaging, broaden marketing, organize more events, or achieve other goals, Campaign Nucleus has the expertise and solutions to help you achieve success.