By Julia, Deliverability Expert

The Nucleus team has been working hard to provide you with a functional automation feature & we are seeing some progress, so I want to go over some ways to use the system to your benefit.

Did you know proper use of our automation feature can actually improve your overall deliverability? Well, if not, you’re about to!

There are 2 uses for automation that are commonly encouraged to help stay consistent with industry-standard deliverability.

The first use is a Welcome Series.

This is a series of emails that you send new subscribers to your recipient list.

When creating your welcome series, you want to focus your stream of emails on the following:

1. Confirming the subscription – you can even use these series to double opt-in recipients; this helps reduce the likelihood of blocks & gives you the upper hand when contacting servers if a block should appear
2. Introducing the nature of your emails – let recipients know what topics will be covered in emails & how often they can expect to be contacted; this allows recipients to be expecting your emails so they can more quickly engage & shows servers good consistency which benefits your reputation.
3. Locating interests – if you send out a variety of emails, this can be used to locate (& tag) recipient interest for use in the future.

The second use is an Engagement Series.

This is a series of emails that you send to recipients who have not engaged with your emails for an extended period of time. The recommended maximum amount of time you should keep an unengaged user on your list is 180 days.

When creating your engagement series, you want to focus your stream of emails on the following:

1. Locating IF interest still exists – Focus on sending emails of all the topics you generally send & see if/where a user engages so you can send those types of emails to the recipient in the future & hopefully yield better engagement
2. Unsubscribe users who do not engage – If they do not engage at all, do not be afraid to unsubscribe the recipient. Remember: Quality > Quantity.

For more information, visit your Nucleus Resource Library

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