We’re excited to announce several enhancements that elevate your experience in Universe Builder and our email segment tools. These updates are all about making your workflow smoother, more efficient, and more intuitive—so you can spend less time navigating tools and more time engaging your audience.

Improved Universe Builder: Filters & Loading State Makeover

What’s new:

• Expanded Filter Options
  You now have access to a broader range of filtering criteria in Universe Builder—allowing you to slice and dice your audience data with greater precision and flexibility.

• Enhanced Loading State
  Say farewell to uncertainty while datasets load. The updated loading indicators are clearer and more intuitive, guiding you seamlessly through the experience.

Why it matters:

• Work faster and smarter with filters tailored to your unique segmentation needs.

• Enjoy a smoother, more predictable workflow thanks to visual cues that keep you informed.

Add-to-Calendar Option for Events

What’s new:

• A built-in “Add to Calendar” feature for event invites—making it effortless for users to save events to their preferred digital calendars.

Why it matters:

• Reduces friction for attendees by simplifying RSVPs and event reminders.

• Drives higher event attendance through seamless calendar integration.

Smarter Email Segment Builder with New Criteria

What’s new:

• New Segmentation Criteria available in the Email Segment Builder—giving you more sophisticated options to define and target your audience.

Why it matters:

• Reach the right people with finer granularity.

• Tailor your campaigns more effectively, boosting relevance and response.

 These updates are live now, so dive in and explore the new possibilities!

Running a successful political campaign requires more than just a compelling message — it takes people. Volunteers are the backbone of any campaign, powering everything from phone banks and canvassing efforts to digital outreach and in-person events. But finding, organizing, and training those volunteers can quickly become a logistical headache if you don’t have the right tools.

That’s where Campaign Nucleus comes in.

Our platform is designed to streamline every aspect of your campaign’s operations, including volunteer management. Here’s how you can use Nucleus to recruit, organize, and activate your volunteer team with maximum efficiency.

1. Recruit with Email and Texting Tools

Finding great volunteers starts with reaching the right people at the right time. Campaign Nucleus lets you do exactly that through its powerful, built-in email and texting tools.

• Targeted outreach: Segment your existing supporter lists to identify those most likely to volunteer — like super voters, previous supporters, or recent event attendees — and send personalized invitations to get involved.

• Automated follow-ups: Set up automated email or SMS sequences to follow up with interested individuals, ensuring no one falls through the cracks.

• Mobile-first communications: Meet supporters where they are — on their phones — with quick texts asking for event RSVPs or help with upcoming campaign tasks.

2. Centralize Volunteer Data

As you grow your volunteer base, Campaign Nucleus helps you stay organized by storing all supporter and volunteer data in one place. You’ll be able to:

• View volunteer sign-ups in real-time

• Track past participation and availability

• Record skills, interests, and contact preferences

This centralized approach allows your team to manage volunteer shifts, tasks, and assignments without juggling spreadsheets or multiple systems.

3. Train and Mobilize with Events

Once you’ve built your volunteer team, it’s time to get them campaign-ready. With Nucleus’ event management tools, you can schedule and run volunteer trainings, canvassing days, and more — all from the same platform.

• Create custom event pages for trainings and community events

• Send automated invites and reminders via email or text

• Track RSVPs and attendance in real-time

You can even follow up after the event to keep your volunteers engaged and ready for their next assignment.

4. Keep Volunteers Engaged

The key to retaining great volunteers is consistent communication. With Nucleus, your campaign can stay in touch with volunteers through newsletters, updates, and recognition campaigns — all designed to keep morale high and energy up as Election Day approaches.

Ready to Build a Winning Volunteer Program?

With Campaign Nucleus, organizing your volunteer efforts doesn’t have to be overwhelming. Whether you're running for local office or managing a statewide campaign, our platform helps you recruit, communicate with, and mobilize volunteers — all in one place.

We’re thrilled to roll out three powerful updates designed to streamline your workflows, keep your team in sync, and boost conversions—so you can focus on what really matters: growing your movement.

Undo Functionality in Automations

Made a change by mistake? No stress. Our new undo feature in Automations lets you roll back your most recent edits with a single click—no more recreating or guessing. Just click “Undo” and reclaim your last action in an instant.

Why it matters:

• Fix errors on the fly without losing your place

• Experiment confidently, knowing you can always revert

Receive Attachments Inside Shared Inbox

Files, images, PDFs—now everything lands right in your Shared Inbox. You can view, download, and reply to attachments without ever switching tabs or apps. It’s all centralized for faster collaboration.

Why it matters:

• Keep all conversation assets in one place

• Eliminate back‑and‑forth file requests

• Respond more quickly with full context

Multistep Option Inside Landing Pages

Long forms can be daunting. With our new multistep feature, you can break your forms into easy‑to‑complete stages—guiding supporters through each step and boosting completion rates.

What’s new:

• Drag‑and‑drop to reorder your steps

• Custom progress indicators keep users motivated

• Conditional logic to show the right fields at the right time

Why it matters:

• Improve form engagement and reduce drop‑off

• Create a smoother experience for your visitors

Look Out for Upcoming Events!

Running a campaign or managing an organization is no small feat—but your tools shouldn’t make it harder. Whether you're launching a local city council race, powering a nonprofit initiative, or juggling multiple clients as a political consultant, Campaign Nucleus is here to help you work smarter, not harder.

We get a lot of great questions from folks who are new to Nucleus, so we’ve pulled together some of the most common ones to give you a quick, helpful overview of what to expect (and why people love it).

Does Campaign Nucleus integrate with other platforms?

Absolutely. Nucleus is built to eliminate data silos and make your work more efficient. We support integrations with a wide range of third-party tools including:

• Payment processing

• Data enrichment

• Peer-to-peer texting

• SMS deliverability

• Voter files and more

If there's a platform you're already using, chances are we integrate with it—or we can explore a custom solution to make it work for you.

How much does Campaign Nucleus cost?

It depends on your organization’s size and needs. We offer flexible pricing plans tailored to campaigns, nonprofits, agencies, and advocacy groups. The best way to get accurate pricing is to schedule a quick demo with our team, where we’ll learn more about your goals and recommend the right plan for you.

How long does it take to get set up?

You can get started quickly. Many teams are fully operational within a few days. Setup time depends on the complexity of your workflows and data migration, but we make it simple by pairing you with a dedicated onboarding specialist who will walk you through every step of the process.

Can I manage multiple teams or campaigns within Nucleus?

Yes—Nucleus is built for scale. Our Agency feature is ideal for consultants, firms, or any organization managing multiple campaigns or entities. With this tool, you can:

• Oversee multiple accounts from one dashboard

• Switch between clients seamlessly

• Control branding, user permissions, and reporting

All while maintaining visibility and organization at every level.

Ready to See Nucleus in Action?

Campaign Nucleus is more than just campaign software—it’s your partner in strategy, outreach, and growth. Whether you’re building your first campaign or managing a statewide operation, we’re here to help you launch with confidence and scale with ease.

By Julia, Deliverability Expert

The Nucleus team has been working hard to provide you with a functional automation feature & we are seeing some progress, so I want to go over some ways to use the system to your benefit.

Did you know proper use of our automation feature can actually improve your overall deliverability? Well, if not, you’re about to!

There are 2 uses for automation that are commonly encouraged to help stay consistent with industry-standard deliverability.

The first use is a Welcome Series.

This is a series of emails that you send new subscribers to your recipient list.

When creating your welcome series, you want to focus your stream of emails on the following:

1. Confirming the subscription – you can even use these series to double opt-in recipients; this helps reduce the likelihood of blocks & gives you the upper hand when contacting servers if a block should appear
2. Introducing the nature of your emails – let recipients know what topics will be covered in emails & how often they can expect to be contacted; this allows recipients to be expecting your emails so they can more quickly engage & shows servers good consistency which benefits your reputation.
3. Locating interests – if you send out a variety of emails, this can be used to locate (& tag) recipient interest for use in the future.

The second use is an Engagement Series.

This is a series of emails that you send to recipients who have not engaged with your emails for an extended period of time. The recommended maximum amount of time you should keep an unengaged user on your list is 180 days.

When creating your engagement series, you want to focus your stream of emails on the following:

1. Locating IF interest still exists – Focus on sending emails of all the topics you generally send & see if/where a user engages so you can send those types of emails to the recipient in the future & hopefully yield better engagement
2. Unsubscribe users who do not engage – If they do not engage at all, do not be afraid to unsubscribe the recipient. Remember: Quality > Quantity.

For more information, visit your Nucleus Resource Library

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