Starting a campaign is exciting—but it can also feel overwhelming. With so many moving pieces, it’s easy to get stuck in the details and lose momentum before you even begin.

Campaign Nucleus helps you launch fast and launch right. Here’s a step-by-step guide to kick off your campaign using our all-in-one platform:

Step 1: Announce Your Candidacy with a Press Release

Let the world know you’re in the race.

Use Campaign Nucleus’s press release tool to quickly draft and distribute your announcement to the media. You can:

· Publish your release directly to your website

· Send it via email and SMS to our pre-vetted Press list

· Track engagement in real time

Step 2: Send an Email to Your Supporters

Now that your campaign is live, it’s time to rally your supporters.

Campaign Nucleus allows you to easily create branded emails and send them to segmented contact lists. Use your first message to:

· Share your candidacy and story

· Link to your donation and volunteer pages

· Invite people to upcoming events

Built-in templates and drag-and-drop design make it easy—even if you’ve never built an email campaign before.

Step 3: Launch Your Campaign Website

No developer? No problem.

Use our drag-and-drop website builder to spin up a professional campaign site in minutes. Add:

· Donation and volunteer forms

· Event listings and social feeds

· Your priorities, bio, and contact info

It’s your digital home base, built to grow with you.

Step 4: Connect Your Fundraising Platform

Whether you're using WinRed, Revv, Anedot, or another tool, Campaign Nucleus integrates seamlessly.

Embed your forms, track donor behavior, and trigger automatic follow-up emails—all while staying compliant and saving time.

Step 5: Set Up Volunteer Training

Supporters are eager to help—so make sure they’re prepared.

With Campaign Nucleus, you can:

· Schedule and manage training sessions

· Invite attendees via email or text

· Track signups and attendance

This ensures your team is informed, on-brand, and ready to take action.

Step 6: Automate & Organize

Once you're live, let the platform handle the busy work:

· Welcome new donors and subscribers automatically

· Assign contacts to follow-up lists

· Send reminder messages for events

Campaign Nucleus helps small teams run like pros, with less manual effort.

🚀 Launch with Confidence

Your launch should be smooth, powerful, and stress-free. With Campaign Nucleus, you get the tools, support, and strategy to build momentum from day one!

It may seem surprising to some, but social media is rapidly evolving into the marketing battleground of the future. Yet, this burgeoning landscape can be challenging to traverse, and you might feel uncertain about why you should embark on this new venture. Here are some stats as to why you might want to shift your focus to social and influencer marketing. Over 4 BILLION people globally use social media; this makes up 59.9% of the global population and 92.7% of all internet users. 

That's a BIG audience to be able to reach! Within Social media are influencer campaigns that greatly refine your message or product to eager and highly engaged audiences. The average Infliucer campaign has an engagement rate of 4.2%, which is higher than traditional marketing or advertising. Products and messages pushed by real individuals/influencers are 60% more trusted by viewers, leading to more sales. In fact, 87% of consumers have reported that an influencer's recommendation has influenced their purchasing decisions. Social and influencer marketing is also incredible for improving your audience engagement and brand awareness, creating more loyal and interested supporters. So you heard the WHY but still need the HOW to get started with this avenue. Here is our advice to you!

As most of you know, we pride ourselves on giving you and your team an all-in-one platform for all your wants and needs and ensuring you have the resources, operations, and knowledge to grow outside our platform. That's why we have partnered with an influencer management agency and platform with 2.5 billion aggregated followers used by brands, campaigns, and organizations to help reach their targeted audiences and increase their reach and visibility. To help better connect you to these opportunities, we have created a portal in your Nucleus account called 'Promote' to connect you with this partner so you can explore your options! Fill out the form outlining your goals, interests, campaign details, and more to get in touch with a representative to help create the perfect influencer plan for you. See what influencer marketing can do for you!

Through the years, we’ve made plenty of improvements and updates to our batching system & with that, I think it’s time for a little review session…

First, we’ll review how to set-up a batch. Then, we are going to review our Nucleus-recommended scaling technique. And lastly, we’ll put your skills to work and run through some examples. Let’s begin!

Set-Up

At the top, we have our selections concerning ‘batch size.’ While I do occasionally see a reason to utilize the ‘percentage’ or ‘remainder’ function (hence its existence), I find that the ‘fixed’ batch size is easiest to manage when warming a new domain, so I recommend taking that route. Below your selection, you can identify the exact volume of recipients you’d like to send to.

Your ’schedule’ is used to determine how each individual batch will be initiated. I generally base this decision off personal comfort and need.

Manual entails the individual sending of each campaign by a user following the campaign launch.

Start means the batches will begin with the start of the campaign – this is likely the easiest option for users.

Delayed would allow you to set times for the batches to be released following the launch of the campaign.

In our ‘reoccurring’ section, you can implement a reoccurrence of batches. I generally do not recommend using the ‘repeat’ selection while warming a new domain/IP as this can affect our reputation, but when it is utilized, I recommend not exceeding more than one send in a 24-hour period.

In order for the batch to send, you will have to set your ‘Status’ to ‘ready’ as it is automatically placed in ‘draft.’

Finally, you can select the email servers that you’d like to include or exclude from your batch. I find that it is easiest to have an individual batch for every server; this allows you to monitor deliverability in the most efficient manner possible.

For more information, contact our team for training or insight and visit your Nucleus Resource Library!

OR

INBOX PLACEMENT VS. DELIVERABILITY

By Julia, Deliverability Expert

I’m sure you’ve wondered, at one point or another, what we are really monitoring during our domain warming phases.

Well, I’ll tell you…

The two main things we are watching while determining how quickly or slowly we can increase our sending volume is:

1. Deliverability
2. Inbox Placement

I am sure you’ve heard both of these terms used by our email team; let’s discuss what they are, why they are important, & how we can be tracking them.

The WHAT

Deliverability implies to the rate at which your sends are getting through to the server

Inbox placement refers to where your email lands – whether it lands in spam, your promotional inbox (‘other,’ ‘promotions,’ etc.), or your primary inbox.

The WHY

Deliverability is a key player in your email ‘delivering;’ it simply means the rate at which a server is allowing your messages through to the recipient. This does not ensure where the email will land within the inbox, just that the server did not fully block the message.

Inbox placement is, arguably, even more important because it determines where the email lands within the inbox. Since many of us are not regularly looking through our junk mailboxes, I think we can all agree the email will reach the most recipients when it is visible in the general inbox.

The HOW

When it comes to tracking your success with deliverability, we are looking at our deliverability rate. The closer the deliverability rate is to 100%, the better!

In terms of our inbox placement, we will be monitoring our open rate. While it can be impossible to precisely measure our inbox placement, a higher open rate means that more people are likely seeing the email, meaning it is more likely to be landing in our recipients’ general inbox

The graphic above shows us a couple of different servers & their deliverability and open rate. It is a great example of how our deliverability & inbox placement can reflect on each server differently.