A well-structured and streamlined operations department can significantly contribute to an organization's or campaign’s growth and sustainability. Our comprehensive Operations tool offers a range of powerful features to help you achieve operational excellence, drive scalability, and prioritize compliance and security. In this blog, we'll explore how our tools can revolutionize your operational processes, foster collaboration, and enhance accountability across your organization.

Let's explore these not-so-secret tools!

Streamlining Approval Processes:

Efficiently managing approvals is crucial to keep projects moving swiftly, so we provide a centralized tool for setting up customized approval workflows. This ensures that requests and decisions are directed to the right stakeholders, eliminating bottlenecks and expediting project timelines.

Automating Workflows and Tasks:

Manual and repetitive tasks can be a drain on your team's productivity. With our Operations tools, you can simplify and streamline your operational processes by automating these tasks. Whether it's routine administrative work or complex operational procedures, our tool enables you to automate processes, saving time and reducing manual efforts.

Supporting Scalability and Growth:

Campaign Nucleus offers a flexible framework that adapts to your evolving operational needs. Whether you're expanding your team, onboarding new departments, or entering new markets, our tool scales alongside your organization. This flexibility empowers you to efficiently manage operations and drive sustainable growth.

Prioritizing Compliance and Security:

With robust security features, role-based access controls, and data encryption, you can confidently manage your operations while adhering to regulatory requirements and industry best practices. Your sensitive information is protected, ensuring peace of mind for you and your stakeholders.

Enhancing Collaboration:

Our tools offer features that facilitate real-time collaboration, allowing team members to share documents, exchange feedback, and work together on projects. By breaking down silos, encouraging knowledge sharing, and promoting collective success, you can foster a culture of collaboration across your operations department.

Promoting Accountability for Streamlined Management:

Our platform comes equipped with features like task tracking, performance metrics, and progress monitoring. This visibility into project status, milestones, and responsibilities ensures that everyone is aligned and accountable for their tasks.

Here’s how we can help!

• Upload all graphics, videos, PDFs, GIFs, and more to one place giving your team easy access to assets needed for projects and campaigns.
• Use our calendaring tool to create schedules for email campaigns to be sent out, fundraising events, media releases, team meetings, SMS campaigns and so much more! Your team will be fully updated on all campaign activities.
• Use our project manager tool to assign members tasks and stay on top of deadlines and the progress of assignments and approval processes.
• And so much more!

Our comprehensive Operations tools empower your organization or campaign to streamline processes, foster collaboration, and so much more. By leveraging these features, you can position your operations department for success, drive scalability, and pave the way for sustainable growth.

Don't let inefficiencies hold you back—embrace the power of Campaign Nucleus and streamline your path to success.

Through the years, we’ve made plenty of improvements and updates to our batching system & with that, I think it’s time for a little review session…

First, we’ll review how to set-up a batch. Then, we are going to review our Nucleus-recommended scaling technique. And lastly, we’ll put your skills to work and run through some examples. Let’s begin!

Set-Up

At the top, we have our selections concerning ‘batch size.’ While I do occasionally see a reason to utilize the ‘percentage’ or ‘remainder’ function (hence its existence), I find that the ‘fixed’ batch size is easiest to manage when warming a new domain, so I recommend taking that route. Below your selection, you can identify the exact volume of recipients you’d like to send to.

Your ’schedule’ is used to determine how each individual batch will be initiated. I generally base this decision off personal comfort and need.

Manual entails the individual sending of each campaign by a user following the campaign launch.

Start means the batches will begin with the start of the campaign – this is likely the easiest option for users.

Delayed would allow you to set times for the batches to be released following the launch of the campaign.

In our ‘reoccurring’ section, you can implement a reoccurrence of batches. I generally do not recommend using the ‘repeat’ selection while warming a new domain/IP as this can affect our reputation, but when it is utilized, I recommend not exceeding more than one send in a 24-hour period.

In order for the batch to send, you will have to set your ‘Status’ to ‘ready’ as it is automatically placed in ‘draft.’

Finally, you can select the email servers that you’d like to include or exclude from your batch. I find that it is easiest to have an individual batch for every server; this allows you to monitor deliverability in the most efficient manner possible.

For more information, contact our team for training or insight and visit your Nucleus Resource Library!

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Goonies Never Say Die when it comes to Spam Traps

By Julia, Deliverability Expert

You’ve heard us mention “spam trap emails” – but do you know what that is?

Spam trap emails can catch even the least spammy of emails. This is because these email addresses are utilized specifically to locate senders who are not closely monitoring their recipient lists.

The thought process behind is that, should one of these “fake” emails enter your recipient list, it would be less likely that you are maintaining your recipient list so well that every email on it is a valid & confirmed subscriber.

Sending emails too many of these “recipients” could lead to many blocks that can be detrimental to your domain reputation and overall deliverability.

So how do you know which emails are spam traps? You don’t. They can be previously active but now expired emails, random emails made by servers for this purpose, and really anything in between. The servers use this method to help protect their users from receiving spam content but it surely adds an extra obstacle to those sending mass emails.

At the very least, you are now aware of what we mean when we say “spam traps” & at the very most, you’ll do your best to keep your email list as healthy as humanly possible.

AND LUCKY FOR YOU… we have a few in-platform tools to help you do just that.

Here are a few pointers to keep in mind regarding your recipient list:

ALWAYS turn on validations when importing new lists, especially large lists that may contain emails you are not personally familiar with…

Be sure to review recipient engagement and behavior – this is made easy with our Automation feature. Creating an engagement series for recipients who have not recently engaged with emails allows us to unsubscribe expired or uninterested recipients and their emails.

Respect the wishes of those who would like to be unsubscribed from your list. This means including visible unsubscribe links in all of our emails & reviewing responses for those who may have intended to unsubscribe. This is not only a legal requirement but will benefit you in the long-run. Angry recipients generally yield more spam complaints…

For more information about spam traps and how you can be proactive about keeping your recipient lists healthy, be sure to contact our team for training or insight.

For more information, please visit your Nucleus Resource Library!

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Taking your unsubscribe to the next level

By Julia, Deliverability Expert

At Campaign Nucleus, we make it a point to never force industry-recommendations on to you while creating and sending your emails. We previously discussed the legal importance of including an unsubscribe link in every email we send. Since then, we have improved our system and now offer an optional one-click unsubscribe feature that you may choose to implement.

I’m sure you are wondering: What is the difference between this feature and the unsubscribe link we already use?

Well… currently, when a recipient clicks the unsubscribe link, they are redirected to a page where they may enter their email and they will be immediately unsubscribed. In the case of a one-click unsubscribe, a user may click the link and will be immediately unsubscribed without being redirected to another page to do so.

While this is not an industry standard or policy, it is highly recommended. This is dominantly because it is a simpler route of unsubscribing which ensures people who intended to be unsubscribed do so properly. In some cases of a double-opted unsubscribe link, some users may accidentally remain subscribed, and this can lead to an increase in user complaints which can affect your domain and IP reputation.

For instructions on how to enable this feature in your tenant, please visit your Nucleus Resource Library!

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