We’re excited to announce several enhancements that elevate your experience in Universe Builder and our email segment tools. These updates are all about making your workflow smoother, more efficient, and more intuitive—so you can spend less time navigating tools and more time engaging your audience.

Improved Universe Builder: Filters & Loading State Makeover

What’s new:

• Expanded Filter Options
  You now have access to a broader range of filtering criteria in Universe Builder—allowing you to slice and dice your audience data with greater precision and flexibility.

• Enhanced Loading State
  Say farewell to uncertainty while datasets load. The updated loading indicators are clearer and more intuitive, guiding you seamlessly through the experience.

Why it matters:

• Work faster and smarter with filters tailored to your unique segmentation needs.

• Enjoy a smoother, more predictable workflow thanks to visual cues that keep you informed.

Add-to-Calendar Option for Events

What’s new:

• A built-in “Add to Calendar” feature for event invites—making it effortless for users to save events to their preferred digital calendars.

Why it matters:

• Reduces friction for attendees by simplifying RSVPs and event reminders.

• Drives higher event attendance through seamless calendar integration.

Smarter Email Segment Builder with New Criteria

What’s new:

• New Segmentation Criteria available in the Email Segment Builder—giving you more sophisticated options to define and target your audience.

Why it matters:

• Reach the right people with finer granularity.

• Tailor your campaigns more effectively, boosting relevance and response.

 These updates are live now, so dive in and explore the new possibilities!

A tale of how hard work (eventually) pays off

By Julia, Deliverability Expert

When we are in a court of law, we are hopefully paying regards to the phrase “innocent until proven guilty.”

Well… when it comes to servers responding to your sending domains and IPs, it is quite the opposite. You must prove your domain to be worthy of delivering to your recipients without an existing precedent… sometimes before you can effectively deliver at all.

Now that the campaigning cycle is coming to another end, this is a great opportunity to work toward preparing your domains and IPs for the most success when the cycle begins picking up again. I think the most important take-away here is: PREPARE your sending domain BEFORE YOU NEED to send with it.

I want to take a few minutes to review how pre-emptively preparing your sending domains can be beneficial to you in months to come.

It takes TIME to scale your domain up to your full sending volume. By getting an early start you are able to avoid rushing the warming process, which could cause you to have blocks and trouble with deliverability.

Even after you’ve scaled to full sending volume, it takes TIME for a server to trust you. Servers are constantly watching how their recipients are engaging with your emails & designated a reputation to your domain/IP based off that response. The only way to continuously improve your reputation, especially on Google and similar servers, is for your audience to be consistently positively engaging with your emails. This means the same users repeatedly engaging with your emails, so sending to only new recipients constantly is actually very poor practice.

And it takes TIME for your audience to recognize and engage with your content. This is a great opportunity to focus less on ads and asks, and more on branding and informational content. It can be extremely valuable to produce very non-controversial content that includes little to no ‘call to actions.’ This type of content generally performs much better in the eyes of the server so it can help you to build your reputation up a bit so you have a buffer when you do want to send more hard-hitting content.

Many of the questions I regularly receive are concerning how quickly we can fully scale a domain & the truth is… there are so many things at play when you are preparing a new domain/IP for sending that the best thing you can do is get a head start. There are very few issues I’ve seen not be able to solved with a little time and persistence.

For more information be sure to contact our team for training or insight and visit your Nucleus Resource Library!

OR

 By Julia, Deliverability Expert

Just kidding… but if you aren’t annoyed by those graphics & sentences, I can 100% ensure that your recipients and the servers are!

Let’s review what went wrong here…

1. Lots of strange fonts
2. Overuse of font colors, bolding, underlining, & italics
3. Over-promising
4. Too many graphics
5. TYPOS

Email servers respond incredibly poorly to the majority of marketing techniques used in the example above.

When it comes to our marketing emails, we really want to avoid being overly obnoxious. This can be done when we:

• Attach too many files or pictures to an email
• Use illegible fonts & text colors
• Have ANY typos
• Make promises we cannot keep (i.e: “100% guarantee,” “never again,” etc.)

At Nucleus, we understand that we want to catch our viewers’ attention with our emails…

we just have to make sure we make it into the inbox first!

At Nucleus, we’re committed to building tools that help campaigns and organizations operate more efficiently and deliver better results. This month’s updates focus on speed, clarity, customization, and improved data control across several key areas of the platform.

Below is a deep dive into everything that’s new.

Landing Pages: Faster Setup and More Precise Integrations

Landing Pages received two significant enhancements designed to simplify configuration and strengthen your data connections.

Quick View Settings

We’ve introduced Quick View Settings to make landing page setup faster and more intuitive. Instead of navigating through multiple menus, you can now access key configuration options instantly. This allows you to get pages launched more quickly and maintain consistent setups across campaigns.

Per-Page Webhooks

You can now configure webhooks on a per–landing page basis. This provides far greater control over how each individual page passes data to external systems. Whether you’re syncing data to a CRM, automation tool, or analytics platform, each page can now have its own tailored webhook settings.

Email: A Clearer, More Efficient Lists & Segments Experience

Managing your audiences is now easier with a refreshed Lists and Segments interface.
The updated UI improves organization, visibility, and navigation, allowing you to build segments and manage lists with less friction and more clarity. This update lays the foundation for deeper segmentation and smarter targeting across your email campaigns.

Events: Improved Customization and Communication Tools

Events now offer more flexibility and control with two key upgrades.

Per-Event Autoresponders

Autoresponders can now be customized at the event level, whether for free or paid events. This allows you to tailor confirmations, reminders, and follow-ups to the specific needs and tone of each individual event rather than relying on global defaults.

Contact Info UI

We’ve introduced a clearer, dedicated interface for updating and managing event contact information. This new UI makes it easier to maintain accurate contact details and ensure attendees always know who to reach.

User Management: Full Visibility Into Deactivation Actions

A new Deactivation Audit feature now tracks all user deactivation actions within your organization. This provides administrators with greater transparency, clearer oversight, and an improved ability to monitor platform access.

CRM: More Accurate Member Management With New Filters

The CRM now includes an “Is Member” flag filter, making it easier to identify members, segment your audience, and execute more targeted outreach. This enhancement gives teams more control over membership-based communications and reporting.

More Improvements Coming Soon

These updates reflect our commitment to giving users more control, customization, and clarity across the platform. We’re continuing to expand and refine Nucleus features, and more enhancements are already underway.