By Julia, Deliverability Expert

Life: through the perspective of an email.

If you have sent a mass email through a marketing platform, you’ve probably wondered why the standards for “good” recipient engagement are so low.

That’s because there is a lot more involved in the life cycle of an email than just receiving and opening emails.

To get a better idea of the entire journey of an email, let’s review the phases of life your email goes through after you hit send…

First, we have the matter of deliverability. Domains and IPs that are blocked by a server will not deliver to that server, no matter the circumstances (referred to as hard blocks). It’s important to note that there can also be many temporary issues with deliverability (known as soft fails), that can randomly affect any email.

From there, we will encounter difficulties with inbox placement. Not every email will land in a recipient’s inbox; some will find their way into spam & promotional mailboxes, which are rarely checked by recipients.

Lastly, & seemingly most important, is the overall recipient engagement. This is, by far, the most broad phase of life as it is affected by so many factors. Should your email make it to the recipient’s inbox, there are countless elements that will determine whether or not & how the user engages with your email. For instance, your user may love your subject line & hate your content; they may hate your subject line so they never open to see your content, they may never check their inbox & didn’t even see your email, & numerous other scenarios that lead to more or less engagement in an email.

The majority of emails sent will actually never be seen by anyone & that’s just how the game of email marketing goes. BUT, for this reason, you should be proud to see a 15% open rate with a 2.5% click rate – those numbers are actually a lot better than you think!

For more resources, Nucleus users can visit the resource library! 

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We’re thrilled to roll out three powerful updates designed to streamline your workflows, keep your team in sync, and boost conversions—so you can focus on what really matters: growing your movement.

Undo Functionality in Automations

Made a change by mistake? No stress. Our new undo feature in Automations lets you roll back your most recent edits with a single click—no more recreating or guessing. Just click “Undo” and reclaim your last action in an instant.

Why it matters:

• Fix errors on the fly without losing your place

• Experiment confidently, knowing you can always revert

Receive Attachments Inside Shared Inbox

Files, images, PDFs—now everything lands right in your Shared Inbox. You can view, download, and reply to attachments without ever switching tabs or apps. It’s all centralized for faster collaboration.

Why it matters:

• Keep all conversation assets in one place

• Eliminate back‑and‑forth file requests

• Respond more quickly with full context

Multistep Option Inside Landing Pages

Long forms can be daunting. With our new multistep feature, you can break your forms into easy‑to‑complete stages—guiding supporters through each step and boosting completion rates.

What’s new:

• Drag‑and‑drop to reorder your steps

• Custom progress indicators keep users motivated

• Conditional logic to show the right fields at the right time

Why it matters:

• Improve form engagement and reduce drop‑off

• Create a smoother experience for your visitors

Look Out for Upcoming Events!

May features update

May has been a big month of new features for the Nucleus platform. As the digital landscape continues to evolve, so does our commitment to providing you with cutting-edge solutions tailored to your needs. This month, we're thrilled to unveil a plethora of exciting features designed to enhance your experience on the Nucleus platform. From streamlined workflows to advanced analytics, we're empowering you to take your productivity to new heights. Join us as we delve into the latest enhancements that are set to revolutionize the way you work. Let's dive in!

• Teams

At the core of any successful operation lies the power of teamwork – it's what transforms good into incredible. Yet, managing operations spanning multiple states can presents challenges in fostering seamless synergy. Recognizing the importance of collaboration, have created these new features. Create teams within states and assign them to users, and enable or disable features that allow you to create groups per state, allowing them access to that state's specific data within the tenant. This creates better, more focused collaboration!

• Standard Reports

We know data is an important part of any campaign or organization and can be difficult and tedious to compile. That is why we have made it fast and painless to pull reports from modules in Nucleus, such as emails, press releases, events, and more. View standard reports from these modules within your specified time frame in seconds to monitor performance.

• VIP Custom Fields

At Nucleus, we take pride in creating detailed features that function for all your needs. That's why we have created 'VIP custom fields' in event settings, which allow users to ask specific fields in the event VIP sign-up portal. For example, use these fields to ask for occupations, referrals, special requests, and more!

• Email Builder UI Update

Emails are essential for successful operations and engaging your supporters and subscribers. That's why we are diligently upgrading our email module. Check out our new UI upgrade while building an email campaign to experience a smoother, more informative interface with new reminders, warnings, resource recommendations, and more.

• Multi-day Events

Events can span multiple days, and we've added features to help you manage them effortlessly! Now, you can easily create and oversee day-to-day event information, view each day's stats and sign-ups, and export attendee lists for each day.

Stay tuned for next month's exciting updates!