By Julia, Deliverability Expert

I bet you didn’t know this but the Unsubscribe button (that we strongly encourage placing in all of your email campaigns) is actually a blessing.

“But why would I want to allow people the option to remove themselves from my subscription list,” you ask?

Well, in the simplest terms, when it comes to your recipient list, you should focus you attention to: QUALITY > QUANTITY!

Let’s dive into the WHY a bit…

1. We are legally required to give people the option to remove their email from our recipients list & if/when done, we are required to accommodate the request.

The requirements and penalties of this law are further elaborated on in the

CAN-SPAM Act, which is enforces by the Federal Trade Commission.

1. “Harassing” uninterested parties often leads to an increase in spam complaints to email server providers (which often leads to blocks and issues with deliverability)

In short, continuing to email people who wish to be unsubscribed can actually

cause you to have issues emailing those who DO wish to receive your content.

1. It is a waste of your time & money

The ultimate point of sending an email should be to achieve a goal – whether it

be to acquire support or a donation, you are trying to accomplish something with

our message. If someone definitely does not support our mission, by not

giving them the option to unsubscribe, you are wasting your efforts

by continuing to contact them. In addition, sending emails costs money –

so we are wasting that, too.

I hope the above information was able to help you better rationalize the need for an unsubscribe link in any and all emails that you send. It can be frustrating to encounter a recipient that does not consider your cause as valuable as you and your other subscribers do, but by removing them from your list, you are actually benefitting your movement even more.

For more information regarding the unsubscribe link and how it benefits your email campaigns, be sure to contact our team for a training or insight.

By Julia, Deliverability Expert

If you’ve sent emails on our platform & encountered deliverability issues, I am sure you’ve heard our email team say “I’ll put in a mitigation request for that & let you know if I hear back.”

…So, what does that entail?

We are going to quickly review what goes into a mitigation request & what follows the submission.

Let’s begin.

When we set up your domain for sending, we enroll in feedback loops that are in place to deliver an error message when we experience deliverability issues. These messages are supposed to help us determine which blocklist may be affecting our domain or IP.

Once we have located our block, there are resources provided by that specific server or blocklist on how to go about resolving our issues. In some cases, the only thing to do is stop sending to certain servers for a bit; lower level blocklists do not always offer mitigation but rather they have volume limits or temporary rate-limiting for a period of time. These are less concerning and do not require further action aside from resting your domain/IP briefly.

In the case that there is a form or email that requests can be submitted to, you will usually need to do so in order to resolve or lift the block.

These forms ask for a variety of details including but not limited to:

• Company facts (address, phone, website, business type, etc.)
• An email address that has successfully delivered with your messages previously
• Details on the communication and itself (newsletter, marketing, etc.)
• What you think may have caused the block & what you have done to prevent in future
• Any company issues that may have caused the issue (a broken program, any rogue employee actions, etc.)

Once we have filled out these forms, we are at the mercy of the server or blocklist. Some respond within an hour or a day or so, some never respond, and some (like Google) could take up to 2 weeks to even review your request.

Unless we receive a direct response, it is important to test deliverability periodically to see if our block was resolved without sending over confirmation.

It is important to avoid submitting too many or too frequent requests, as every request is monitored and generally tracked by your domain or IP. With this, we should maintain the submission of detailed mitigation requests and track our submissions to avoid overdoing them.

We understand blocks can be frustrating & that some are nearly impossible to resolve. That is why this is only the first step in our process to resolution; our email team has plenty other tricks up our sleeve if our requests should fail.

At Campaign Nucleus, we understand that effective outreach starts with the right data. That’s why we’ve built a powerful, intuitive Data Module designed to help campaigns and organizations connect with the right people at the right time—with precision and purpose.

Our Data Module enables users to work seamlessly with third-party data sources and build targeted universes using a wide range of filtering options. Whether you're focused on voter engagement, event promotion, or expanding your base, this tool puts strategic segmentation at your fingertips.

Segment Smarter

The module offers robust filtering capabilities across key categories:

• Demographics: age, gender, household information, and more.

• Contact Information: phone numbers, emails, and other identifiers.

• Geographic Data: state, county, district, and zip code targeting.

• Political Indicators: party affiliation, vote history, and other campaign-critical flags.

With these tools, users can create highly tailored audiences based on criteria that align with political strategy and campaign goals. The interface is designed to be intuitive, so building a precise universe takes minutes—not hours.

Bridge Third-Party and First-Party Data

Once a segment is built, it can easily be pushed to our Peer-to-Peer (P2P) messaging module. This functionality enables direct outreach to individuals—introducing your campaign, inviting them to events, or encouraging opt-ins to receive emails, texts, and newsletters.

Over time, these efforts convert anonymous data points into engaged, first-party contacts who are ready to hear from you—and take action.

Why It Matters

In today’s digital-first campaign environment, the ability to activate third-party data and transform it into meaningful, consent-based relationships is critical. Our Data Module is built to do just that—empowering campaigns with a smarter, scalable approach to outreach and engagement.