By Julia, Deliverability Expert

At Nucleus, we understand that it can be hard to put a schedule on hard-hitting news. But, did you know that utilizing consistency in your email practices can actually help to improve your sender reputation?

The WHY:

By remaining uniform in certain areas of your email sending, you allow yourself to become more recognizable to both the recipients & the server. This makes it much more likely for recipients to remain engaged in your email content.

The HOW:

Some ways we can apply this method are as follows:

By Julia, Deliverability Expert

In today’s blog, I would like to speak to the importance and value of collecting data from subscribers to improve overall recipient engagement.

The Campaign Nucleus platform offers many features that help you to collect and assign unique data to individual recipients & provides a variety of useful ways to utilize this information.

By locating specific details on recipients, you are able to:

1. Personalize emails to recipients
2. Effectively reach recipient interests

With regards to personalization, this data allows us to address the user in a more customized way to better grasp user attention.

In reference to utilizing specific interests, this data allows us to direct our emails to the most engaged audience possible.

***

The easiest way to collect data from recipients is to combine the usage of Landing Pages & Amplify.

Landing Pages can be created to supply recipients with forms; the data pulled from these forms is then appended to each email profile. We utilize Amplify to send this landing page around in the most efficient manner to whichever recipient list we find appropriate.

Landing Pages offer many options that pull basic recipient information; this would be consistent with data along the lines of recipient name, age, gender, geographic location, and similar details.

In addition, by using our tagging feature in combination with our landing pages & emails, we are able to track specific user engagement and tag the content and interests that they are engaging most positively with.

For more information, please visit your Nucleus Resource Library!

OR

When you're working to drive change—whether in a campaign, nonprofit, or advocacy organization—you deserve a tech partner that’s just as committed to your mission as you are.

At Campaign Nucleus, client success isn’t a help desk ticket. It’s a promise. From day one, we work with you side-by-side to ensure your team has the tools, training, and guidance to thrive. We were born out of political campaigns and understand what it takes to get your initiaitve off the ground.

We’re Mission-Oriented—Just Like You

We understand the urgency and pressure that comes with building movements and running campaigns, because we’ve been there too. Our team is made up of people who care deeply about the work our clients do, and we treat your goals as our own.

Your success is personal to us—and it shows in how we support you.

Comprehensive Onboarding, Every Step of the Way

When you join Campaign Nucleus, you’re not dropped into the deep end. We provide a guided onboarding experience designed to get your team up and running fast:

• Personalized walkthroughs tailored to your unique situation
• Goal-based setup and strategic sessions
• Hands-on support from real people, not bots

Self-Serve Resources That Empower Your Team

Prefer to learn at your own pace? No problem. We offer a rich resource library full of:

• Step-by-step tutorials
• How-to videos
• Best practice guides
• Troubleshooting tips

It’s like having an expert on call, 24/7.

Ongoing Webinars & Training for Every Skill Level

As your team grows or takes on new challenges, we’re here to help you level up. Our regular webinars and live trainings cover both platform features and digital organizing strategy. At Nucleus we are constantly innovating and releasing new features – and our team will also make sure you are up to date as our product grows.

Responsive, Human Support When You Need It Most

Got a question? Facing a deadline? Need to troubleshoot something fast?

Our client services and support team is available and responsive, with real humans who know the platform inside and out. Whether you need help configuring your account, launching a campaign, or managing data—we’re here.

When you work with Campaign Nucleus, you're not just getting access to powerful tools. 

By Julia, Deliverability Expert

For those of you familiar with MySpace, you probably weren’t aware at the time but you were actually preparing for a future in email marketing.

HTML coding is one of the most commonly used methods to design and develop promotional email content. And, while we make it super easy to avoid here at Campaign Nucleus, it can’t hurt to learn the basics…

HTML stands for HyperText Markup Language and it is a type of coding that defines the structure of your content.

Rarely in this day and age do we have to start our HTML coding from scratch, but the basic commands can always come in handy for fundamental understanding even when we are just altering a previously-coded document.

First and foremost, it must be known that the entirety of the code is defined by opening and closing tabs:

Open tab: < >

Closed tab: < />

Our open tab begins a command and our closing tab completes a command.

Below are some commonly used commands to get you started:

Now, let’s put it all together…

HMTL coding = Formatted Content