DAY 1: Membership Coupons | Release week

Create targeted discounts, launch stronger acquisition and win-back campaigns, and see exactly how each offer performs. A compelling membership offer can turn interest into action—but only when it is easy to create, easy for supporters to use, and easy for your team to measure.

That is why we are kicking off Release Week with Membership Coupons, a new way to build and track promotional offers directly inside Nucleus Memberships. Whether you are recruiting new members, bringing back lapsed supporters, or creating an exclusive offer for a chapter or partner, you can now manage the full promotion from one place.

Create the right offer for the moment

Membership Coupons gives your organization the flexibility to build promotions around the goals of each campaign. Create a percentage discount, take a fixed dollar amount off, or offer a free trial for eligible Stripe-backed membership tiers.

For recurring memberships processed through Stripe, you can also decide how long the discount lasts: once for the first billing period, forever, or for a custom number of months. That makes it possible to run offers such as “25% off your first three months” without manually adjusting a member’s account later.

Target offers without losing control

Not every promotion needs to apply to every membership. Coupons can be limited to specific tiers or made available across all eligible tiers. You can also set an expiration date, cap total redemptions, and limit how many times one person can use a code.

These controls make Membership Coupons useful for more than broad public promotions. Create a chapter-specific recruitment code, send a private win-back offer to former members, or give an affiliate a trackable code without allowing unlimited reuse.

See the impact without building another report

A promotion is only valuable if you know what it produced. The Membership Coupons dashboard tracks redemptions, redemption rate, total savings, coupon performance by type and tier, and member-level activity.

Instead of exporting coupon data and piecing together a spreadsheet, your team can see which offers are being used and how much value they are delivering directly in Nucleus.

Built for the way your memberships run

Membership Coupons works with Stripe, WinRed, and Anedot-backed membership tiers. Available discount behavior varies by payment processor: free trials and advanced recurring durations are supported through Stripe, and non-Stripe gateways maintain a $1 minimum charge after a discount.

That means you can build promotions confidently while Nucleus keeps each offer aligned with the capabilities of the connected payment gateway.

Put your next membership campaign in motion

Membership Coupons brings promotion setup, redemption controls, and performance reporting into the same membership workflow. The result is a faster path from campaign idea to measurable membership growth.

Membership Coupons arrives August 31 as Day 1 of Nucleus Release Week. 

By Julia, Deliverability Expert

“I don't want no scrub, a scrub is an email that can't get no love from me.”

Here at Campaign Nucleus, we want to make it as easy as possible for our users to produce the most successful email content possible. With that our team has done some research and put together some information we’ve found helpful in creating our own emails.

Let’s start simple – what are the things that every recipient is going to notice about your email?

1. Your sender
2. Your subject line
3. Your content

Now let’s talk about how we can utilize all 3 of these factors to create the MOST TOP NOTCH EMAIL possible!!

Sender:

When you see an email in your inbox, what is the first thing you see? Likely, the sender’s name. Are you more likely to open an email that appears to be sent from a specific person or one that declares a corporation. Likely, a specific name.

Well, your audience feels the same. This means you can improve your user engagement simply by using a more personalized sender, such as a team member, to make your communications seem more “human”and less “AI generated.”

For example, an email being sent from Julia from Nucleus may perform a bit better than one being sent from the Biden Administration (although that may have more than one reason for performing poorly…).\

With that, consistency is also always key – it’s a good habit to keep one sender and domain affiliated with each type of content being sent.

Subject Line:

Following the sender, you likely immediately notice the subject line affiliated with the email.

When it comes to subject line, there are a couple things to keep in mind:

• Topic – always make sure your subject line sticks to the point. No one wants to open an email that has nothing to do with the subject line… it appears deceiving

• Length – your subject line length can actually drive your engagement. Short subject lines (below 50 characters) & longer subject lines (above 70 characters) actually have been found to receive more engagement than average-length subject lines.
  

Content:

The last thing the recipient will see but generally the most important portion of the email for them to see.

There are lots of considerations to be made when designing our content & every audience type responds differently to different copy types.

We encourage individuality in your sends but here are a few things to keep in mind:

• Be concise – the average human has a reading attention span that ranges from 10-15 seconds… that isn’t very long.

• Consider your call to action – it’s good practice to include multiple links within the email & our system makes it easy to determine where your audience is engaging the most within your email.
  

• Always check variables – we want to make sure we do not address our recipients as “Hello %recipient.first%.”

• Make your email readable – this includes but is not limited to:
  • Having a nice layout – easy to read & pictures should never outweigh text
  • Using color and branding wisely
  • Ensuring pictures are high enough quality that they engage your audience (although too much data can slow your email load time & that isn’t great either)

For more information be sure to contact our team for training or insight and visit your Nucleus Resource Library!

OR

Goonies Never Say Die when it comes to Spam Traps

By Julia, Deliverability Expert

You’ve heard us mention “spam trap emails” – but do you know what that is?

Spam trap emails can catch even the least spammy of emails. This is because these email addresses are utilized specifically to locate senders who are not closely monitoring their recipient lists.

The thought process behind is that, should one of these “fake” emails enter your recipient list, it would be less likely that you are maintaining your recipient list so well that every email on it is a valid & confirmed subscriber.

Sending emails too many of these “recipients” could lead to many blocks that can be detrimental to your domain reputation and overall deliverability.

So how do you know which emails are spam traps? You don’t. They can be previously active but now expired emails, random emails made by servers for this purpose, and really anything in between. The servers use this method to help protect their users from receiving spam content but it surely adds an extra obstacle to those sending mass emails.

At the very least, you are now aware of what we mean when we say “spam traps” & at the very most, you’ll do your best to keep your email list as healthy as humanly possible.

AND LUCKY FOR YOU… we have a few in-platform tools to help you do just that.

Here are a few pointers to keep in mind regarding your recipient list:

ALWAYS turn on validations when importing new lists, especially large lists that may contain emails you are not personally familiar with…

Be sure to review recipient engagement and behavior – this is made easy with our Automation feature. Creating an engagement series for recipients who have not recently engaged with emails allows us to unsubscribe expired or uninterested recipients and their emails.

Respect the wishes of those who would like to be unsubscribed from your list. This means including visible unsubscribe links in all of our emails & reviewing responses for those who may have intended to unsubscribe. This is not only a legal requirement but will benefit you in the long-run. Angry recipients generally yield more spam complaints…

For more information about spam traps and how you can be proactive about keeping your recipient lists healthy, be sure to contact our team for training or insight.

For more information, please visit your Nucleus Resource Library!

OR