Taking your unsubscribe to the next level

By Julia, Deliverability Expert

At Campaign Nucleus, we make it a point to never force industry-recommendations on to you while creating and sending your emails. We previously discussed the legal importance of including an unsubscribe link in every email we send. Since then, we have improved our system and now offer an optional one-click unsubscribe feature that you may choose to implement.

I’m sure you are wondering: What is the difference between this feature and the unsubscribe link we already use?

Well… currently, when a recipient clicks the unsubscribe link, they are redirected to a page where they may enter their email and they will be immediately unsubscribed. In the case of a one-click unsubscribe, a user may click the link and will be immediately unsubscribed without being redirected to another page to do so.

While this is not an industry standard or policy, it is highly recommended. This is dominantly because it is a simpler route of unsubscribing which ensures people who intended to be unsubscribed do so properly. In some cases of a double-opted unsubscribe link, some users may accidentally remain subscribed, and this can lead to an increase in user complaints which can affect your domain and IP reputation.

For instructions on how to enable this feature in your tenant, please visit your Nucleus Resource Library!

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By Julia, Deliverability Expert

Have you ever seen this feature & wondered what it is?

Running a successful political campaign requires more than just a compelling message — it takes people. Volunteers are the backbone of any campaign, powering everything from phone banks and canvassing efforts to digital outreach and in-person events. But finding, organizing, and training those volunteers can quickly become a logistical headache if you don’t have the right tools.

That’s where Campaign Nucleus comes in.

Our platform is designed to streamline every aspect of your campaign’s operations, including volunteer management. Here’s how you can use Nucleus to recruit, organize, and activate your volunteer team with maximum efficiency.

1. Recruit with Email and Texting Tools

Finding great volunteers starts with reaching the right people at the right time. Campaign Nucleus lets you do exactly that through its powerful, built-in email and texting tools.

• Targeted outreach: Segment your existing supporter lists to identify those most likely to volunteer — like super voters, previous supporters, or recent event attendees — and send personalized invitations to get involved.

• Automated follow-ups: Set up automated email or SMS sequences to follow up with interested individuals, ensuring no one falls through the cracks.

• Mobile-first communications: Meet supporters where they are — on their phones — with quick texts asking for event RSVPs or help with upcoming campaign tasks.

2. Centralize Volunteer Data

As you grow your volunteer base, Campaign Nucleus helps you stay organized by storing all supporter and volunteer data in one place. You’ll be able to:

• View volunteer sign-ups in real-time

• Track past participation and availability

• Record skills, interests, and contact preferences

This centralized approach allows your team to manage volunteer shifts, tasks, and assignments without juggling spreadsheets or multiple systems.

3. Train and Mobilize with Events

Once you’ve built your volunteer team, it’s time to get them campaign-ready. With Nucleus’ event management tools, you can schedule and run volunteer trainings, canvassing days, and more — all from the same platform.

• Create custom event pages for trainings and community events

• Send automated invites and reminders via email or text

• Track RSVPs and attendance in real-time

You can even follow up after the event to keep your volunteers engaged and ready for their next assignment.

4. Keep Volunteers Engaged

The key to retaining great volunteers is consistent communication. With Nucleus, your campaign can stay in touch with volunteers through newsletters, updates, and recognition campaigns — all designed to keep morale high and energy up as Election Day approaches.

Ready to Build a Winning Volunteer Program?

With Campaign Nucleus, organizing your volunteer efforts doesn’t have to be overwhelming. Whether you're running for local office or managing a statewide campaign, our platform helps you recruit, communicate with, and mobilize volunteers — all in one place.