INBOX PLACEMENT VS. DELIVERABILITY

By Julia, Deliverability Expert

I’m sure you’ve wondered, at one point or another, what we are really monitoring during our domain warming phases.

Well, I’ll tell you…

The two main things we are watching while determining how quickly or slowly we can increase our sending volume is:

1. Deliverability
2. Inbox Placement

I am sure you’ve heard both of these terms used by our email team; let’s discuss what they are, why they are important, & how we can be tracking them.

The WHAT

Deliverability implies to the rate at which your sends are getting through to the server

Inbox placement refers to where your email lands – whether it lands in spam, your promotional inbox (‘other,’ ‘promotions,’ etc.), or your primary inbox.

The WHY

Deliverability is a key player in your email ‘delivering;’ it simply means the rate at which a server is allowing your messages through to the recipient. This does not ensure where the email will land within the inbox, just that the server did not fully block the message.

Inbox placement is, arguably, even more important because it determines where the email lands within the inbox. Since many of us are not regularly looking through our junk mailboxes, I think we can all agree the email will reach the most recipients when it is visible in the general inbox.

The HOW

When it comes to tracking your success with deliverability, we are looking at our deliverability rate. The closer the deliverability rate is to 100%, the better!

In terms of our inbox placement, we will be monitoring our open rate. While it can be impossible to precisely measure our inbox placement, a higher open rate means that more people are likely seeing the email, meaning it is more likely to be landing in our recipients’ general inbox

The graphic above shows us a couple of different servers & their deliverability and open rate. It is a great example of how our deliverability & inbox placement can reflect on each server differently.

Running a political or advocacy campaign today means juggling dozens of moving parts—outreach, fundraising, volunteer coordination, media relations, analytics, and more. That’s why Campaign Nucleus is built to be an all-in-one command center for campaigns, helping teams operate smarter, faster, and more strategically. 

A Unified Platform for Every Campaign Need

• Multi-Channel Voter Outreach
  With Campaign Nucleus, teams can reach voters where they are—via email, text, and social media—using targeted messages tailored for maximum impact. 
• Real-Time Sentiment & Control Tower
  Forget waiting for polling updates. The platform’s AI-driven sentiment tracker keeps your finger on the pulse of public opinion, helping you adjust your messaging in real time. 
• Press & Media Management
  Distribute press releases, track coverage, and maintain consistent messaging across outlets with the built-in press system.
• Web & Landing Page Builder
  Build integrated websites and landing pages that capture donations, actions, and supporter engagement—all while tracking interaction data in real time.
• Fundraising + CRM
  Launch personalized fundraising campaigns, monitor donations, analyze donor behavior, and manage supporter relationships in one place.
• Events, Volunteers & Automation
  From scheduling events to managing volunteers and automating follow-ups, Campaign Nucleus handles the operational heavy lifting so your team can focus on strategy.
• Analytics, Integrations & Scalability
  Real-time dashboards inform your decisions. And you’re not locked in—you can scale up or down, and connect with the tools you already use. 

Why It Matters Today

Campaigns operate in a fast, high-stakes environment. Having unified, real-time tools means:

• Speed and agility — you can pivot messaging and strategies on the fly
• Efficiency — less time toggling between platforms, more time on influence
• Consistency — your brand, voice, data, and outreach stay aligned
• Deeper insights — data aggregated across systems tells you more than siloed tools ever could
  
  Campaigns FAQs
• Can Campaign Nucleus help with real-time voter targeting and segmentation?
  Yes. Campaign Nucleus provides real-time data insights that allow campaigns to target specific voter groups based on demographic, geographic, and behavioral factors. You can segment voters and tailor outreach to maximize engagement and impact.
• How does Campaign Nucleus support campaign compliance with election regulations?
  The platform includes built-in compliance features that help ensure your campaign follows all legal guidelines around communication, donations, and data privacy—reducing the risk of violations and keeping your team on track.
• Can Campaign Nucleus help us manage multiple campaigns simultaneously?
  Absolutely. Campaign Nucleus is designed to handle multiple campaigns at once, allowing you to easily manage different races, outreach strategies, and data streams—all from one central dashboard.
• How customizable is Campaign Nucleus for a campaign’s specific needs?
  Campaign Nucleus offers a highly customizable platform, allowing you to adjust outreach, analytics, and automation settings based on your unique campaign goals, voter base, and fundraising needs.

By Julia, Deliverability Expert

In today’s blog, I would like to speak to the importance and value of collecting data from subscribers to improve overall recipient engagement.

The Campaign Nucleus platform offers many features that help you to collect and assign unique data to individual recipients & provides a variety of useful ways to utilize this information.

By locating specific details on recipients, you are able to:

1. Personalize emails to recipients
2. Effectively reach recipient interests

With regards to personalization, this data allows us to address the user in a more customized way to better grasp user attention.

In reference to utilizing specific interests, this data allows us to direct our emails to the most engaged audience possible.

***

The easiest way to collect data from recipients is to combine the usage of Landing Pages & Amplify.

Landing Pages can be created to supply recipients with forms; the data pulled from these forms is then appended to each email profile. We utilize Amplify to send this landing page around in the most efficient manner to whichever recipient list we find appropriate.

Landing Pages offer many options that pull basic recipient information; this would be consistent with data along the lines of recipient name, age, gender, geographic location, and similar details.

In addition, by using our tagging feature in combination with our landing pages & emails, we are able to track specific user engagement and tag the content and interests that they are engaging most positively with.

For more information, please visit your Nucleus Resource Library!

OR

Segments & the importance of ALWAYS being selective

Nucleus has been uniquely designed to help you gather data that will specifically help you to best manage your campaign & affiliated goals. By utilizing our tools and features properly, you will be able to reach your most valuable supporters in the most efficient manner.

With that in mind, I would like to take some time to review the usefulness in one of CN’s oldest & most useful features: Segments.

Our system compiles the data you have provided upon initial setup of your account & any additional information we have been able to collect, through recipient engagement patterns & landing page responses. From here, you have the decision as to whether or not you’d like to apply this information. This is where segments come into play…

Segments allow us to reach our desired demographic, location, and biggest supporters with ease.

Let’s discuss how…

If you are planning on hosting an event in a specific region, does it make sense to send invitations to residents who live hours away? Not really.

If you are holding a public speech for a candidate in New Jersey, would you ask residents of California to attend? Definitely not.

Our segment feature allows you to create an audience of one (or more) select state(s) & it even allows you to limit your audience range to a specific zip code or radius. See below for some examples: