Hey there!

As you know, we at Nucleus are tirelessly innovating to create a command center platform for ALL your operations needs. Here's a quick snapshot of our biggest features that debuted in April!

 1. Email Builder

Our drag-and-drop email builder has been upgraded! Now, more than ever, you can create customized email campaigns. Add videos, menus, HTML, banners, mobile formatting, and so much more! These new functions and details will certainly boost your subscriber engagement.

2. Sign-up Alerts for events

Events are pinnacle moments for many campaigns and organizations, so we wanted to ensure your staff is always in the know. We have added alerts to our events settings to notify specified personnel about event sign-ups. Add alerts for general, VIP, or media sign-ups, and never miss a sign-alert again!

3. Spam Score

We know email marketing can be tricky, and we want you to have all the tools at your disposal. That's why we have created a new 'Spam Score' feature in email. After creating your email, go to the review page to see how your email scores and better help monitor your copy and subject lines.

 4. Domain set up

Domains are vital to your Nucleus account's functionality and can be challenging to understand. We have added set-up steps under domains for step-by-step instructions on setting up your domain in Nucleus. Fast and Simple!

Stay tuned for next month's exciting updates!

When you're working to drive change—whether in a campaign, nonprofit, or advocacy organization—you deserve a tech partner that’s just as committed to your mission as you are.

At Campaign Nucleus, client success isn’t a help desk ticket. It’s a promise. From day one, we work with you side-by-side to ensure your team has the tools, training, and guidance to thrive. We were born out of political campaigns and understand what it takes to get your initiaitve off the ground.

We’re Mission-Oriented—Just Like You

We understand the urgency and pressure that comes with building movements and running campaigns, because we’ve been there too. Our team is made up of people who care deeply about the work our clients do, and we treat your goals as our own.

Your success is personal to us—and it shows in how we support you.

Comprehensive Onboarding, Every Step of the Way

When you join Campaign Nucleus, you’re not dropped into the deep end. We provide a guided onboarding experience designed to get your team up and running fast:

• Personalized walkthroughs tailored to your unique situation
• Goal-based setup and strategic sessions
• Hands-on support from real people, not bots

Self-Serve Resources That Empower Your Team

Prefer to learn at your own pace? No problem. We offer a rich resource library full of:

• Step-by-step tutorials
• How-to videos
• Best practice guides
• Troubleshooting tips

It’s like having an expert on call, 24/7.

Ongoing Webinars & Training for Every Skill Level

As your team grows or takes on new challenges, we’re here to help you level up. Our regular webinars and live trainings cover both platform features and digital organizing strategy. At Nucleus we are constantly innovating and releasing new features – and our team will also make sure you are up to date as our product grows.

Responsive, Human Support When You Need It Most

Got a question? Facing a deadline? Need to troubleshoot something fast?

Our client services and support team is available and responsive, with real humans who know the platform inside and out. Whether you need help configuring your account, launching a campaign, or managing data—we’re here.

When you work with Campaign Nucleus, you're not just getting access to powerful tools. 

What went wrong?

Controllable factors edition.

At the end of the day, there are many factors that we cannot predict or control when sending emails to a high volume of recipients – some examples of this includes if a server blocks you or if you land into an inbox or spam-box.

BUT… you can use “context clues” to help identify potential causes and use controllable factors to attempt to resolve.

Once you have sent your email, there are usually 3 statistics we look into to gauge our success: deliverability rate, open rate, click rate.

And the only true way to test how something will perform is to send it.

A low deliverability rate generally means that we have hit a server block & this is a less controllable factor.

This is a good time to reach out to your Campaign Nucleus team to look into ways of resolving and mitigating any blocks.

A low open rate can mean that are delivering to the server but landing more so in spam and promotional inboxes instead of our primary inboxes & this is a less controllable factor.

BUTTTT it can also mean…

Your recipients are not engaged with your subject line & this is a controllable factor.

This is a good time to make sure we are not using any offensive or triggering terms & to try testing a few different subject lines.

If you see some improvement in your open rate with the new subject lines, you can assume that your audience and the servers preferred this subject line to the other.

If our deliverability and open rate look good, we can go a step further & look into our click rate (which generally leads to ultimate conversions) to get a better idea of how our email content is performing. If we are seeing a high open rate followed by low click rates, it is generally indicative of our recipients not being engaged with the content after clicking into the email.

This is a great opportunity to test different copy & marketing techniques in your emails. If our click rate increases when we use other copy, we can assume that our recipients respond better to that type of content & should use it more moving forward to drive better conversions.

Of course, every once in a while, the stars align and we are presented with high deliverability rates, high open rates, and high click rates - & this means you have a very good email on your hands.

While the servers will never truly confirm or deny reasons for blocking your messages and placing them in spam & your recipients will likely not give you advice on marketing to them better, we can use these three statistics to help to send the best and most effective emails to our recipient list.

For more information regarding how to best understand the email statistics our platform offers, be sure to contact our team!

Running a successful political campaign requires more than just a compelling message — it takes people. Volunteers are the backbone of any campaign, powering everything from phone banks and canvassing efforts to digital outreach and in-person events. But finding, organizing, and training those volunteers can quickly become a logistical headache if you don’t have the right tools.

That’s where Campaign Nucleus comes in.

Our platform is designed to streamline every aspect of your campaign’s operations, including volunteer management. Here’s how you can use Nucleus to recruit, organize, and activate your volunteer team with maximum efficiency.

1. Recruit with Email and Texting Tools

Finding great volunteers starts with reaching the right people at the right time. Campaign Nucleus lets you do exactly that through its powerful, built-in email and texting tools.

• Targeted outreach: Segment your existing supporter lists to identify those most likely to volunteer — like super voters, previous supporters, or recent event attendees — and send personalized invitations to get involved.

• Automated follow-ups: Set up automated email or SMS sequences to follow up with interested individuals, ensuring no one falls through the cracks.

• Mobile-first communications: Meet supporters where they are — on their phones — with quick texts asking for event RSVPs or help with upcoming campaign tasks.

2. Centralize Volunteer Data

As you grow your volunteer base, Campaign Nucleus helps you stay organized by storing all supporter and volunteer data in one place. You’ll be able to:

• View volunteer sign-ups in real-time

• Track past participation and availability

• Record skills, interests, and contact preferences

This centralized approach allows your team to manage volunteer shifts, tasks, and assignments without juggling spreadsheets or multiple systems.

3. Train and Mobilize with Events

Once you’ve built your volunteer team, it’s time to get them campaign-ready. With Nucleus’ event management tools, you can schedule and run volunteer trainings, canvassing days, and more — all from the same platform.

• Create custom event pages for trainings and community events

• Send automated invites and reminders via email or text

• Track RSVPs and attendance in real-time

You can even follow up after the event to keep your volunteers engaged and ready for their next assignment.

4. Keep Volunteers Engaged

The key to retaining great volunteers is consistent communication. With Nucleus, your campaign can stay in touch with volunteers through newsletters, updates, and recognition campaigns — all designed to keep morale high and energy up as Election Day approaches.

Ready to Build a Winning Volunteer Program?

With Campaign Nucleus, organizing your volunteer efforts doesn’t have to be overwhelming. Whether you're running for local office or managing a statewide campaign, our platform helps you recruit, communicate with, and mobilize volunteers — all in one place.