INBOX PLACEMENT VS. DELIVERABILITY

By Julia, Deliverability Expert

I’m sure you’ve wondered, at one point or another, what we are really monitoring during our domain warming phases.

Well, I’ll tell you…

The two main things we are watching while determining how quickly or slowly we can increase our sending volume is:

1. Deliverability
2. Inbox Placement

I am sure you’ve heard both of these terms used by our email team; let’s discuss what they are, why they are important, & how we can be tracking them.

The WHAT

Deliverability implies to the rate at which your sends are getting through to the server

Inbox placement refers to where your email lands – whether it lands in spam, your promotional inbox (‘other,’ ‘promotions,’ etc.), or your primary inbox.

The WHY

Deliverability is a key player in your email ‘delivering;’ it simply means the rate at which a server is allowing your messages through to the recipient. This does not ensure where the email will land within the inbox, just that the server did not fully block the message.

Inbox placement is, arguably, even more important because it determines where the email lands within the inbox. Since many of us are not regularly looking through our junk mailboxes, I think we can all agree the email will reach the most recipients when it is visible in the general inbox.

The HOW

When it comes to tracking your success with deliverability, we are looking at our deliverability rate. The closer the deliverability rate is to 100%, the better!

In terms of our inbox placement, we will be monitoring our open rate. While it can be impossible to precisely measure our inbox placement, a higher open rate means that more people are likely seeing the email, meaning it is more likely to be landing in our recipients’ general inbox

The graphic above shows us a couple of different servers & their deliverability and open rate. It is a great example of how our deliverability & inbox placement can reflect on each server differently.

Membership: Empowering Organizations to Streamline and Scale

Managing a member-based program shouldn’t feel like a juggling act. With the all-new Memberships module in Campaign Nucleus, we’re redefining what it means to support, grow, and retain your membership community—whether you're a nonprofit, advocacy group, association, or campaign.

This isn’t just another tool—it’s your new secret weapon for building stronger connections, driving recurring support, and giving your members the experience they deserve.

All-in-One Membership Management

At its core, the Memberships module simplifies operations, eliminates manual work, and enhances member satisfaction. Say goodbye to patchwork systems and hello to one unified platform that automates the heavy lifting and puts you in control.

• Multiple Membership Types: Offer monthly, annual, lifetime, or custom plans tailored to your audience.
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Perfect for growing your grassroots base or rewarding long-time donors!

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 The Memberships Feature integrates directly with your chosen payment processor, making collecting dues, donations, and renewals easier than ever.

• One-Time or Recurring Payments
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Your supporters stay engaged—and you stay focused on your mission.

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Build community and drive engagement by making your members feel like VIPs.

• Restrict Pages or Content to Members Only
• Offer Exclusive Events, Resources, and Behind-the-Scenes Access

Whether it's a digital toolkit or a town hall invite, give members the premium experiences that deepen their connection to your cause

Smart Communication & Personalization

Not every message should go to everyone—and now it doesn’t have to.

• Email Segmentation by Membership Status or Tier
• Targeted Campaigns to Active or Prospective Members

From welcome emails to win-back messages, make every communication count

Member Self-Management Portal

Empower your members while reducing your team's workload.

• Self-Service Portal: Let members update their own info, manage payment methods, and renew memberships anytime.
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Because happy members = loyal members.

Insights That Drive Growth

No more guesswork—track what’s working and what needs a boost.

• Real-Time Reporting on Active, Expired, and New Members
• Payment History & Membership Lifecycle Views
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Understand your audience and fuel your mission with data that delivers.

Built for Scale, Designed for Simplicity

Whether you’re just launching your first membership drive or managing a nationwide program, the Memberships module scales with you. Spend less time managing logistics—and more time cultivating relationships that drive impact.

Ready to grow your community, boost retention, and simplify everything?