By Julia, Deliverability Expert

Just kidding… but if you aren’t annoyed by those graphics & sentences, I can 100% ensure that your recipients and the servers are!

Let’s review what went wrong here…

1. Lots of strange fonts
2. Overuse of font colors, bolding, underlining, & italics
3. Over-promising
4. Too many graphics
5. TYPOS

Email servers respond incredibly poorly to the majority of marketing techniques used in the example above.

When it comes to our marketing emails, we really want to avoid being overly obnoxious. This can be done when we:

• Attach too many files or pictures to an email
• Use illegible fonts & text colors
• Have ANY typos
• Make promises we cannot keep (i.e: “100% guarantee,” “never again,” etc.)

At Nucleus, we understand that we want to catch our viewers’ attention with our emails…

we just have to make sure we make it into the inbox first!

By Julia, Deliverability Expert

At Nucleus, we understand that it can be hard to put a schedule on hard-hitting news. But, did you know that utilizing consistency in your email practices can actually help to improve your sender reputation?

The WHY:

By remaining uniform in certain areas of your email sending, you allow yourself to become more recognizable to both the recipients & the server. This makes it much more likely for recipients to remain engaged in your email content.

The HOW:

Some ways we can apply this method are as follows:

Through the years, we’ve made plenty of improvements and updates to our batching system & with that, I think it’s time for a little review session…

First, we’ll review how to set-up a batch. Then, we are going to review our Nucleus-recommended scaling technique. And lastly, we’ll put your skills to work and run through some examples. Let’s begin!

Set-Up

At the top, we have our selections concerning ‘batch size.’ While I do occasionally see a reason to utilize the ‘percentage’ or ‘remainder’ function (hence its existence), I find that the ‘fixed’ batch size is easiest to manage when warming a new domain, so I recommend taking that route. Below your selection, you can identify the exact volume of recipients you’d like to send to.

Your ’schedule’ is used to determine how each individual batch will be initiated. I generally base this decision off personal comfort and need.

Manual entails the individual sending of each campaign by a user following the campaign launch.

Start means the batches will begin with the start of the campaign – this is likely the easiest option for users.

Delayed would allow you to set times for the batches to be released following the launch of the campaign.

In our ‘reoccurring’ section, you can implement a reoccurrence of batches. I generally do not recommend using the ‘repeat’ selection while warming a new domain/IP as this can affect our reputation, but when it is utilized, I recommend not exceeding more than one send in a 24-hour period.

In order for the batch to send, you will have to set your ‘Status’ to ‘ready’ as it is automatically placed in ‘draft.’

Finally, you can select the email servers that you’d like to include or exclude from your batch. I find that it is easiest to have an individual batch for every server; this allows you to monitor deliverability in the most efficient manner possible.

For more information, contact our team for training or insight and visit your Nucleus Resource Library!

OR

As we wrap up the first quarter of 2025, we’re thrilled to share the remarkable strides Nucleus has made. From expanding our digital reach to enhancing platform intelligence, Q1 has been a period of growth, innovation, and record-breaking achievement. Let’s dive into the numbers that reflect our commitment to revolutionizing campaign marketing.

📧 2.3 Billion Emails Sent

Yes, you read that right—2.3 billion emails were sent using the Nucleus platform in just three months. Our clients continue to trust Nucleus to power their communication, helping them engage audiences at scale with personalized and impactful messaging.

📰 2.6 Million Press Releases Distributed

In a world where timely communication is key, Nucleus delivered over 2.6 million press releases, ensuring that brands stayed visible, relevant, and ahead of the curve.

🎟️ 2.3 Million Signups & Registrations

Our platform played a pivotal role in driving user engagement, with 2.3 million signups and registrations tracked through campaigns powered by Nucleus.

📅 367 Events Managed

From webinars to large-scale conferences, Nucleus helped orchestrate 367 events, streamlining planning, promotion, and participation for seamless experiences.

🔐 98.1K AI-Powered Fraud Detections

Security remains a cornerstone of our platform. In Q1 alone, our AI detected over 98,000 potential fraud incidents, safeguarding campaign integrity and user data.

👤 5.7 Million Profiles Added

The Nucleus database grew substantially with 5.7 million new profiles, enhancing audience segmentation and campaign targeting capabilities for our users.

🔗 33 Integrated Apps

Interoperability matters more than ever. This quarter, we welcomed 33 new integrated applications into our ecosystem, giving users more tools and flexibility than ever before.

🔓 Unlocking Success with Nucleus

Every number tells a story—of smarter campaigns, deeper connections, and bigger possibilities. At Nucleus, we’re not just building a platform—we’re building the future of campaign marketing. And this is just the beginning.

Stay tuned as we continue to scale new heights in Q2 and beyond.

Build. Scale. Believe.