If you walked up to a stranger on the street and asked them for $20, odds are they’re going to look at you like you're crazy and walk away. I cannot blame them; I’d do the same. Now… what if, instead, you engaged them in conversation, swapped contact information, developed a friendship over the course of many weeks, and THEN asked for $20? You might have a better shot.

Well, in some ways, email marketing is a lot similar. People are much more likely to support a cause that they are familiar with and trust. So, with that in mind, it might be time to consider how we can be building trust with our subscribers so that we see the most possible success with our emails.

This means that we need to provide content that makes the recipient feel valued as opposed to just another donor. Before we ask for money and support, we need to show the subscriber how much they matter to us; that we do not just care about their wallets.

So what kind of content can we send out that would align with this goal of building trust? I have a few ideas…

Newsletters and informational content

• These emails can be used to inform your recipients on your mission and the news you find most important. Subscribers will be able to see how their values align with your own and, in turn, may acquire more support for your cause.

Feedback

• Do not be afraid to ask your subscribers about their opinions. Whether you need advice on how to go about things or you’d like to know what you can do better in the future, your recipients should be the first people you ask. Their opinions matter most!

Prospecting

• Sometimes the easiest way we can appeal to our subscribers is to ask them what they care to hear about. Our Nucleus CRM allows us to quickly tag our recipients so we can be ensuring we are reaching out to them with their interests in mind.

These are just a few types of emails we can be sending to our subscribers to ensure that we are building trust before forcing asks down their throat. I think you’ll all find that embedding a little love and care into all of our emails will always pay off in the long run.

For more information regarding how to send less aggressive copy while yielding higher return, contact our team for training or insight and visit your Nucleus Resource Library!

OR

July features update

At Nucleus, we are dedicated to continually improving our platform to better serve your campaign needs. We are excited to announce several new features designed to enhance your marketing effectiveness, streamline your operations, and save you time.

• Automatic SMS UTMs

Tracking the success of your SMS campaigns just got easier. We have introduced automatic UTM parameters to SMS links in your settings. This feature allows you to effortlessly monitor how users are arriving at your links, giving you valuable insights into the effectiveness of your marketing efforts.

• New Merge Tags in Email

We’ve expanded our merge tag options to give you more flexibility and personalization in your email campaigns. You can now easily pull in subscribers’ zip codes, states, or their most recent contributions. These new tags make it simpler than ever to create highly targeted and relevant email communications.

• Manually Ban Users

Maintaining a clean and relevant contact list is crucial. With our new manual user banning feature, you can now easily add unwanted parties to a banned list within your CRM contacts. This ensures you no longer have to worry about these individuals interfering with your campaigns.

• HTML Download in Events

We know your time is valuable, and recreating event emails can be a hassle. Our latest update allows you to download the HTML of your event emails directly within the Events section. This makes it easy to construct and send emails through the Emails tool, streamlining your event communication process.

These new features are part of our ongoing commitment to providing you with the most comprehensive and efficient tools for your campaigns. We hope you find these updates as exciting and beneficial as we do. Stay tuned for more enhancements coming your way!

Stay tuned for next month's exciting updates!

A well-structured and streamlined operations department can significantly contribute to an organization's or campaign’s growth and sustainability. Our comprehensive Operations tool offers a range of powerful features to help you achieve operational excellence, drive scalability, and prioritize compliance and security. In this blog, we'll explore how our tools can revolutionize your operational processes, foster collaboration, and enhance accountability across your organization.

Let's explore these not-so-secret tools!

Streamlining Approval Processes:

Efficiently managing approvals is crucial to keep projects moving swiftly, so we provide a centralized tool for setting up customized approval workflows. This ensures that requests and decisions are directed to the right stakeholders, eliminating bottlenecks and expediting project timelines.

Automating Workflows and Tasks:

Manual and repetitive tasks can be a drain on your team's productivity. With our Operations tools, you can simplify and streamline your operational processes by automating these tasks. Whether it's routine administrative work or complex operational procedures, our tool enables you to automate processes, saving time and reducing manual efforts.

Supporting Scalability and Growth:

Campaign Nucleus offers a flexible framework that adapts to your evolving operational needs. Whether you're expanding your team, onboarding new departments, or entering new markets, our tool scales alongside your organization. This flexibility empowers you to efficiently manage operations and drive sustainable growth.

Prioritizing Compliance and Security:

With robust security features, role-based access controls, and data encryption, you can confidently manage your operations while adhering to regulatory requirements and industry best practices. Your sensitive information is protected, ensuring peace of mind for you and your stakeholders.

Enhancing Collaboration:

Our tools offer features that facilitate real-time collaboration, allowing team members to share documents, exchange feedback, and work together on projects. By breaking down silos, encouraging knowledge sharing, and promoting collective success, you can foster a culture of collaboration across your operations department.

Promoting Accountability for Streamlined Management:

Our platform comes equipped with features like task tracking, performance metrics, and progress monitoring. This visibility into project status, milestones, and responsibilities ensures that everyone is aligned and accountable for their tasks.

Here’s how we can help!

• Upload all graphics, videos, PDFs, GIFs, and more to one place giving your team easy access to assets needed for projects and campaigns.
• Use our calendaring tool to create schedules for email campaigns to be sent out, fundraising events, media releases, team meetings, SMS campaigns and so much more! Your team will be fully updated on all campaign activities.
• Use our project manager tool to assign members tasks and stay on top of deadlines and the progress of assignments and approval processes.
• And so much more!

Our comprehensive Operations tools empower your organization or campaign to streamline processes, foster collaboration, and so much more. By leveraging these features, you can position your operations department for success, drive scalability, and pave the way for sustainable growth.

Don't let inefficiencies hold you back—embrace the power of Campaign Nucleus and streamline your path to success.