May features update

May has been a big month of new features for the Nucleus platform. As the digital landscape continues to evolve, so does our commitment to providing you with cutting-edge solutions tailored to your needs. This month, we're thrilled to unveil a plethora of exciting features designed to enhance your experience on the Nucleus platform. From streamlined workflows to advanced analytics, we're empowering you to take your productivity to new heights. Join us as we delve into the latest enhancements that are set to revolutionize the way you work. Let's dive in!

• Teams

At the core of any successful operation lies the power of teamwork – it's what transforms good into incredible. Yet, managing operations spanning multiple states can presents challenges in fostering seamless synergy. Recognizing the importance of collaboration, have created these new features. Create teams within states and assign them to users, and enable or disable features that allow you to create groups per state, allowing them access to that state's specific data within the tenant. This creates better, more focused collaboration!

• Standard Reports

We know data is an important part of any campaign or organization and can be difficult and tedious to compile. That is why we have made it fast and painless to pull reports from modules in Nucleus, such as emails, press releases, events, and more. View standard reports from these modules within your specified time frame in seconds to monitor performance.

• VIP Custom Fields

At Nucleus, we take pride in creating detailed features that function for all your needs. That's why we have created 'VIP custom fields' in event settings, which allow users to ask specific fields in the event VIP sign-up portal. For example, use these fields to ask for occupations, referrals, special requests, and more!

• Email Builder UI Update

Emails are essential for successful operations and engaging your supporters and subscribers. That's why we are diligently upgrading our email module. Check out our new UI upgrade while building an email campaign to experience a smoother, more informative interface with new reminders, warnings, resource recommendations, and more.

• Multi-day Events

Events can span multiple days, and we've added features to help you manage them effortlessly! Now, you can easily create and oversee day-to-day event information, view each day's stats and sign-ups, and export attendee lists for each day.

Stay tuned for next month's exciting updates!

Building up your Email Subscribers Without Breaking Down your Domain

By Julia, Deliverability Expert

When it comes to expanding your email subscriber list for marketing content, remember that QUALITY OVER QUANTITY is not just a saying but a strategy that can empower your marketing efforts. By focusing on quality, you ensure that your messages reach the right audience, increasing the chances of engagement and conversion.

I understand the temptation to construct a list of millions of people to ensure your marketing success, BUT without the correct methods of email collection, you can actually hurt your success rather than help.

Let’s talk about why…

Recipients who do not wish to be emailed often respond negatively to emails, even when you are careful to avoid common spam triggers within your content. This can mean that they report you as spam or notify the server that they do not wish to receive your email; this can cause blocks & lower our domain/IP reputation. If they choose to delete without opening or refuse to engage (opening, clicking, saving in folders, etc.) with the email, it can also have poor consequences. That tells the server that they are not interested in your content, and it can hurt your inbox placement, even with previously engaging emails.

DO… subscribe users who have signed onto your email list on their own will

**feel free to even offer them the opportunity to confirm their subscription

​DON’T… offer incentives, such as prizes, for people to sign up

​​**Subscribers rarely engage long-term with this route of email collection

DO… regularly sort through and unsubscribe unengaged recipients 

**If they aren’t helping your cause, they are hurting it

​DON’T… purchase email lists

**These lists often include duplicate, invalid, expired, or foreign emails that likely have no interest in supporting your cause

If you’re ever wondering if someone would be a “good” subscriber or a “bad” subscriber, ask yourself this: Would this person bring valuable interactions to my email campaigns?

You can review the differences between positive and negative engagement below:

August feature Update

August has been a busy month for Campaign Nucleus, bringing a host of new features and enhancements designed to elevate your campaign management experience. Whether you're looking to fine-tune your email strategies, streamline event communications, or ensure compliance with industry standards, our latest updates are here to help. Let’s dive into the details of what's new this month!