Hey there!

As you know, we at Nucleus are tirelessly innovating to create a command center platform for ALL your operations needs. Here's a quick snapshot of our biggest features that debuted in April!

 1. Email Builder

Our drag-and-drop email builder has been upgraded! Now, more than ever, you can create customized email campaigns. Add videos, menus, HTML, banners, mobile formatting, and so much more! These new functions and details will certainly boost your subscriber engagement.

2. Sign-up Alerts for events

Events are pinnacle moments for many campaigns and organizations, so we wanted to ensure your staff is always in the know. We have added alerts to our events settings to notify specified personnel about event sign-ups. Add alerts for general, VIP, or media sign-ups, and never miss a sign-alert again!

3. Spam Score

We know email marketing can be tricky, and we want you to have all the tools at your disposal. That's why we have created a new 'Spam Score' feature in email. After creating your email, go to the review page to see how your email scores and better help monitor your copy and subject lines.

 4. Domain set up

Domains are vital to your Nucleus account's functionality and can be challenging to understand. We have added set-up steps under domains for step-by-step instructions on setting up your domain in Nucleus. Fast and Simple!

Stay tuned for next month's exciting updates!

Segments & the importance of ALWAYS being selective

Nucleus has been uniquely designed to help you gather data that will specifically help you to best manage your campaign & affiliated goals. By utilizing our tools and features properly, you will be able to reach your most valuable supporters in the most efficient manner.

With that in mind, I would like to take some time to review the usefulness in one of CN’s oldest & most useful features: Segments.

Our system compiles the data you have provided upon initial setup of your account & any additional information we have been able to collect, through recipient engagement patterns & landing page responses. From here, you have the decision as to whether or not you’d like to apply this information. This is where segments come into play…

Segments allow us to reach our desired demographic, location, and biggest supporters with ease.

Let’s discuss how…

If you are planning on hosting an event in a specific region, does it make sense to send invitations to residents who live hours away? Not really.

If you are holding a public speech for a candidate in New Jersey, would you ask residents of California to attend? Definitely not.

Our segment feature allows you to create an audience of one (or more) select state(s) & it even allows you to limit your audience range to a specific zip code or radius. See below for some examples:

Through the years, we’ve made plenty of improvements and updates to our batching system & with that, I think it’s time for a little review session…

First, we’ll review how to set-up a batch. Then, we are going to review our Nucleus-recommended scaling technique. And lastly, we’ll put your skills to work and run through some examples. Let’s begin!

Set-Up

At the top, we have our selections concerning ‘batch size.’ While I do occasionally see a reason to utilize the ‘percentage’ or ‘remainder’ function (hence its existence), I find that the ‘fixed’ batch size is easiest to manage when warming a new domain, so I recommend taking that route. Below your selection, you can identify the exact volume of recipients you’d like to send to.

Your ’schedule’ is used to determine how each individual batch will be initiated. I generally base this decision off personal comfort and need.

Manual entails the individual sending of each campaign by a user following the campaign launch.

Start means the batches will begin with the start of the campaign – this is likely the easiest option for users.

Delayed would allow you to set times for the batches to be released following the launch of the campaign.

In our ‘reoccurring’ section, you can implement a reoccurrence of batches. I generally do not recommend using the ‘repeat’ selection while warming a new domain/IP as this can affect our reputation, but when it is utilized, I recommend not exceeding more than one send in a 24-hour period.

In order for the batch to send, you will have to set your ‘Status’ to ‘ready’ as it is automatically placed in ‘draft.’

Finally, you can select the email servers that you’d like to include or exclude from your batch. I find that it is easiest to have an individual batch for every server; this allows you to monitor deliverability in the most efficient manner possible.

For more information, contact our team for training or insight and visit your Nucleus Resource Library!

OR

As we wrap up the first quarter of 2025, we’re thrilled to share the remarkable strides Nucleus has made. From expanding our digital reach to enhancing platform intelligence, Q1 has been a period of growth, innovation, and record-breaking achievement. Let’s dive into the numbers that reflect our commitment to revolutionizing campaign marketing.

📧 2.3 Billion Emails Sent

Yes, you read that right—2.3 billion emails were sent using the Nucleus platform in just three months. Our clients continue to trust Nucleus to power their communication, helping them engage audiences at scale with personalized and impactful messaging.

📰 2.6 Million Press Releases Distributed

In a world where timely communication is key, Nucleus delivered over 2.6 million press releases, ensuring that brands stayed visible, relevant, and ahead of the curve.

🎟️ 2.3 Million Signups & Registrations

Our platform played a pivotal role in driving user engagement, with 2.3 million signups and registrations tracked through campaigns powered by Nucleus.

📅 367 Events Managed

From webinars to large-scale conferences, Nucleus helped orchestrate 367 events, streamlining planning, promotion, and participation for seamless experiences.

🔐 98.1K AI-Powered Fraud Detections

Security remains a cornerstone of our platform. In Q1 alone, our AI detected over 98,000 potential fraud incidents, safeguarding campaign integrity and user data.

👤 5.7 Million Profiles Added

The Nucleus database grew substantially with 5.7 million new profiles, enhancing audience segmentation and campaign targeting capabilities for our users.

🔗 33 Integrated Apps

Interoperability matters more than ever. This quarter, we welcomed 33 new integrated applications into our ecosystem, giving users more tools and flexibility than ever before.

🔓 Unlocking Success with Nucleus

Every number tells a story—of smarter campaigns, deeper connections, and bigger possibilities. At Nucleus, we’re not just building a platform—we’re building the future of campaign marketing. And this is just the beginning.

Stay tuned as we continue to scale new heights in Q2 and beyond.

Build. Scale. Believe.