Segments & the importance of ALWAYS being selective

Nucleus has been uniquely designed to help you gather data that will specifically help you to best manage your campaign & affiliated goals. By utilizing our tools and features properly, you will be able to reach your most valuable supporters in the most efficient manner.

With that in mind, I would like to take some time to review the usefulness in one of CN’s oldest & most useful features: Segments.

Our system compiles the data you have provided upon initial setup of your account & any additional information we have been able to collect, through recipient engagement patterns & landing page responses. From here, you have the decision as to whether or not you’d like to apply this information. This is where segments come into play…

Segments allow us to reach our desired demographic, location, and biggest supporters with ease.

Let’s discuss how…

If you are planning on hosting an event in a specific region, does it make sense to send invitations to residents who live hours away? Not really.

If you are holding a public speech for a candidate in New Jersey, would you ask residents of California to attend? Definitely not.

Our segment feature allows you to create an audience of one (or more) select state(s) & it even allows you to limit your audience range to a specific zip code or radius. See below for some examples:

We’re always working to make Nucleus faster, smarter, and easier to use. This month, we’re excited to share a new round of updates designed to give you more control, better personalization, and streamlined organization.

Here’s what’s new:

Events: Custom Field Reordering

Managing events just got more flexible. You can now reorder custom fields and questionnaires, making it easy to decide what’s most important for attendees to see first. This gives you greater control over the flow of your forms and ensures you collect information in the order that works best for your team.

Memberships: Instagram Integration

Building community is all about connection. That’s why we’ve added Instagram integration to the membership portal. Now members can link their Instagram profiles directly, creating a stronger sense of connection and making it easier to engage both inside and outside of Nucleus.

Text & P2P: SMS Merge Tags

Say goodbye to generic text campaigns. With SMS merge tags, you can personalize each message with names and other details automatically. This means your outreach feels less like a mass text and more like a direct conversation — boosting engagement with every send.

Automations: New Donation Trigger

Fundraising just got smarter. With the new “New Donation” automation trigger, you can set up automatic follow-ups, thank-yous, or workflows the moment a contribution comes in. It’s a seamless way to save time while keeping donors connected and appreciated.

Assets: Team Designations

Organization is key when working with a team. That’s why we’ve added team designations to asset library folders. Now you can group and organize assets by team, making it easier for everyone to find what they need and stay on the same page.

Keep Moving Faster with Nucleus

These updates are all about giving you more control, flexibility, and connection in your daily workflows. From events to memberships, texting, automations, and asset management, Nucleus continues to grow with the tools you need to stay ahead.

These updates are live now, so dive in and explore the new possibilities!

Seamless setup. Clear guidance. Faster time to launch.