By Julia, Deliverability Expert

For those of you familiar with MySpace, you probably weren’t aware at the time but you were actually preparing for a future in email marketing.

HTML coding is one of the most commonly used methods to design and develop promotional email content. And, while we make it super easy to avoid here at Campaign Nucleus, it can’t hurt to learn the basics…

HTML stands for HyperText Markup Language and it is a type of coding that defines the structure of your content.

Rarely in this day and age do we have to start our HTML coding from scratch, but the basic commands can always come in handy for fundamental understanding even when we are just altering a previously-coded document.

First and foremost, it must be known that the entirety of the code is defined by opening and closing tabs:

Open tab: < >

Closed tab: < />

Our open tab begins a command and our closing tab completes a command.

Below are some commonly used commands to get you started:

Now, let’s put it all together…

HMTL coding = Formatted Content

If you walked up to a stranger on the street and asked them for $20, odds are they’re going to look at you like you're crazy and walk away. I cannot blame them; I’d do the same. Now… what if, instead, you engaged them in conversation, swapped contact information, developed a friendship over the course of many weeks, and THEN asked for $20? You might have a better shot.

Well, in some ways, email marketing is a lot similar. People are much more likely to support a cause that they are familiar with and trust. So, with that in mind, it might be time to consider how we can be building trust with our subscribers so that we see the most possible success with our emails.

This means that we need to provide content that makes the recipient feel valued as opposed to just another donor. Before we ask for money and support, we need to show the subscriber how much they matter to us; that we do not just care about their wallets.

So what kind of content can we send out that would align with this goal of building trust? I have a few ideas…

Newsletters and informational content

• These emails can be used to inform your recipients on your mission and the news you find most important. Subscribers will be able to see how their values align with your own and, in turn, may acquire more support for your cause.

Feedback

• Do not be afraid to ask your subscribers about their opinions. Whether you need advice on how to go about things or you’d like to know what you can do better in the future, your recipients should be the first people you ask. Their opinions matter most!

Prospecting

• Sometimes the easiest way we can appeal to our subscribers is to ask them what they care to hear about. Our Nucleus CRM allows us to quickly tag our recipients so we can be ensuring we are reaching out to them with their interests in mind.

These are just a few types of emails we can be sending to our subscribers to ensure that we are building trust before forcing asks down their throat. I think you’ll all find that embedding a little love and care into all of our emails will always pay off in the long run.

For more information regarding how to send less aggressive copy while yielding higher return, contact our team for training or insight and visit your Nucleus Resource Library!

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By Julia, Deliverability Expert

Have you ever seen this feature & wondered what it is?

Besides helping fuel your 2024 election endeavors, our team has been busy innovating our cutting-edge platform for you and your team. We have achieved so much this year, and we can't wait to see how we can help you accomplish your future operations.

Default for State Merge Tags

Features big or small, we’ve thought of it all! We understand how important it is to personalize your email campaigns. That’s why we’ve introduced a new override variable in the email settings for the state merge tag. Now, you can create default text to display whenever a subscriber’s state information is missing, ensuring your emails stay polished and professional.

Refresh & Report Stats in P2P

We understand how crucial stats are for tracking your team’s growth. That’s why we’ve made it easier than ever to refresh stats within your P2P campaigns. Quickly access real-time insights on sent messages, deliveries, clicks, replies, and more!

Additional Audiences In Event Communications

Effective communication is key to a successful event! That’s why we’ve expanded the audience options for event communications. Now, you can ensure your staff, attendees, and others stay informed and up-to-date throughout your event.

New Filter in Email for Identities and Domains

Managing multiple email domains and identities just got easier. You can now quickly filter your email campaigns to find messages sent from specific domains or identities, streamlining your search and organization.

Stay tuned for more features soon!