Email marketing can be really hard, we know! Sometimes, what we think is a carefully curated email with stunning visuals just isn't performing as well as we hoped, and you don't know why. That is where A/B email testing comes in to highlight aspects of emails, whether they be copy or subject lines, that your subscribers like to interact with more. So what is A/B testing, and how does it work? A/B testing, also referred to as split testing, is a method used to compare the performance of two different versions of something in order to determine which one is more effective. A/B testing can be used in marketing in many different ways, not just in emails but in web designs, print marketing, and more! So, we have incorporated this tool into Nucleus to take your email marketing to the next level!

Why use A/B testing: 

When using testing for an email, the purpose to to find the most successful email combination for a specific message or campaign. For example, if you are trying to test an email with the goal of getting subscribers to click a link to get an ice cream coupon. Our platform, allows you to then create 2 different variations of the email and then see what email gets more traffic.

Here are some tips & tricks:

- Test on emails that are not urgent or need to be delivered in a tight time frame (testing takes a little while to gather the performance of the test and pick the winning one to send out the rest of)

- Keep notes of what you are trying to test so you can track performance with the stats you receive back

- Try to test the campaign frequently to get the most accurate 

- Intentionally target out elements to test, such as subject line, sender, CTA, etc.

- Think of even testing different variations against different audiences.

Benefits of using:

• Open and Response Rates: Identify factors that contribute to higher open rates by testing different subject lines, preheader text, and send times.
• Content Engagement: Test various versions of your email content to determine which version receives more clicks and prompts readers to take action.
• Cost-Effective: Utilize A/B testing as an affordable method to make data-driven decisions and gain insights from your campaigns.
• Ease of Analysis: Analyze test results using straightforward metrics to easily identify the better option.
• Increased Sales: Implement optimized changes to boost sales, enhance user experiences, build brand trust, and foster customer loyalty.
• Enhance Deliverability: Ensure your emails are sent correctly from your application and are received by users.
• Spam Testing: Identify characteristics that might make an email appear untrustworthy.

A tale of how hard work (eventually) pays off

By Julia, Deliverability Expert

When we are in a court of law, we are hopefully paying regards to the phrase “innocent until proven guilty.”

Well… when it comes to servers responding to your sending domains and IPs, it is quite the opposite. You must prove your domain to be worthy of delivering to your recipients without an existing precedent… sometimes before you can effectively deliver at all.

Now that the campaigning cycle is coming to another end, this is a great opportunity to work toward preparing your domains and IPs for the most success when the cycle begins picking up again. I think the most important take-away here is: PREPARE your sending domain BEFORE YOU NEED to send with it.

I want to take a few minutes to review how pre-emptively preparing your sending domains can be beneficial to you in months to come.

It takes TIME to scale your domain up to your full sending volume. By getting an early start you are able to avoid rushing the warming process, which could cause you to have blocks and trouble with deliverability.

Even after you’ve scaled to full sending volume, it takes TIME for a server to trust you. Servers are constantly watching how their recipients are engaging with your emails & designated a reputation to your domain/IP based off that response. The only way to continuously improve your reputation, especially on Google and similar servers, is for your audience to be consistently positively engaging with your emails. This means the same users repeatedly engaging with your emails, so sending to only new recipients constantly is actually very poor practice.

And it takes TIME for your audience to recognize and engage with your content. This is a great opportunity to focus less on ads and asks, and more on branding and informational content. It can be extremely valuable to produce very non-controversial content that includes little to no ‘call to actions.’ This type of content generally performs much better in the eyes of the server so it can help you to build your reputation up a bit so you have a buffer when you do want to send more hard-hitting content.

Many of the questions I regularly receive are concerning how quickly we can fully scale a domain & the truth is… there are so many things at play when you are preparing a new domain/IP for sending that the best thing you can do is get a head start. There are very few issues I’ve seen not be able to solved with a little time and persistence.

For more information be sure to contact our team for training or insight and visit your Nucleus Resource Library!

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In the ever-evolving landscape of nonprofit organizations and political movements, achieving fundraising success requires a strategic approach that harnesses the potential of modern technology. That's where our groundbreaking Development product comes into play. Designed to be your organization's ultimate fundraising ally, this product is poised to reshape the way you raise funds, engage donors, and amplify your impact.

Unlocking Fundraising Potential with Campaign Nucleus

Campaign Nucleus is a dynamic platform built to empower organizations like yours. It's not just another tool; it's a gateway to unprecedented fundraising achievements. Whether you're a grassroots initiative or an established nonprofit, Campaign Nucleus is tailored to propel your efforts to new heights.

Here’s how

Seamless Integration for Uniting Fundraising Efforts

We understand the significance of synergy between your existing fundraising systems and our Development product. This is why we've put immense effort into ensuring that Campaign Nucleus seamlessly integrates with a wide array of fundraising platforms. No more disjointed efforts – our product bridges the gaps, enhances your capabilities, and makes your fundraising endeavors more efficient than ever.

Nurturing Relationships: Small Donor and Stakeholder Management

In the realm of fundraising, every supporter counts. Our Development product acknowledges the importance of managing relationships with small donors and stakeholders. It provides a streamlined approach to nurturing these connections, from routine small donations to personalized interactions with major contributors. Build a community that's not just passionate but deeply engaged with your cause.

Precision in Action: Targeted Campaigns and Donor Prospecting

Gone are the days of generalized campaigns that fail to resonate. With Campaign Nucleus, you're armed with the power of precision. Craft fundraising campaigns that speak directly to distinct donor segments or causes. Our platform also aids in donor prospecting, enabling you to identify potential supporters who resonate with your organization's values and goals. This targeted approach transforms casual supporters into devoted advocates.

Communication Elevated: The Art of Engagement

Meaningful donor engagement goes beyond transactions; it's about building relationships. Our Development product equips you with potent communication tools, enabling you to send personalized messages, launch impactful email campaigns, and more. Foster a sense of community around your mission, where donors feel valued and connected.

Elevating Events: Event-based Fundraising Support

Events are powerful catalysts for both fundraising and community building. Our Development product understands this and provides comprehensive event-oriented fundraising support. From effortless event registration and ticketing to streamlined sponsorships and donations management, our platform ensures your fundraising events are not just successful but truly unforgettable.

Transparency and Beyond: Compliance and Reporting

In the world of fundraising, transparency and compliance are paramount. Campaign Nucleus is designed with features that simplify compliance and reporting, helping you navigate the legal landscape effortlessly. Generate accurate reports, manage finances with ease, and adhere to fundraising best practices, all within a single platform.

Decisions Driven by Data: Analytics for Strategic Excellence

The path to successful fundraising is illuminated by data-driven insights. With our Development product, you gain access to powerful analytics tools. Dive deep into donor behavior, assess campaign success, and uncover fundraising trends. Armed with these insights, you can fine-tune your strategy, make informed decisions, and achieve outcomes that surpass expectations.

Don’t Believe us, Let us show you!

• Our platform allows users to view their established leads on a fully comprehensive dashboard. From there, users can view the total number of stakeholders, new donors, total dollars raised, and more!

• Other features include ‘Overview Manger’ which allows users to see real-time data of their fundraising efforts from the time period of their choosing. Allowing for campaigns and organizations to better understand their growth and strategies for the future. This is one of many revolutionary fundraising features!

As you can see, our Development product is more than just a tool – it's a transformational force that propels your fundraising initiatives toward unparalleled success. Through seamless integration, targeted campaigns, effective engagement strategies, and invaluable analytics, Campaign Nucleus empowers your organization to transcend limitations and achieve your fundraising aspirations. Step into the future of fundraising with us, and let's create a world where every noble cause thrives!

Through the years, we’ve made plenty of improvements and updates to our batching system & with that, I think it’s time for a little review session…

First, we’ll review how to set-up a batch. Then, we are going to review our Nucleus-recommended scaling technique. And lastly, we’ll put your skills to work and run through some examples. Let’s begin!

Set-Up

At the top, we have our selections concerning ‘batch size.’ While I do occasionally see a reason to utilize the ‘percentage’ or ‘remainder’ function (hence its existence), I find that the ‘fixed’ batch size is easiest to manage when warming a new domain, so I recommend taking that route. Below your selection, you can identify the exact volume of recipients you’d like to send to.

Your ’schedule’ is used to determine how each individual batch will be initiated. I generally base this decision off personal comfort and need.

Manual entails the individual sending of each campaign by a user following the campaign launch.

Start means the batches will begin with the start of the campaign – this is likely the easiest option for users.

Delayed would allow you to set times for the batches to be released following the launch of the campaign.

In our ‘reoccurring’ section, you can implement a reoccurrence of batches. I generally do not recommend using the ‘repeat’ selection while warming a new domain/IP as this can affect our reputation, but when it is utilized, I recommend not exceeding more than one send in a 24-hour period.

In order for the batch to send, you will have to set your ‘Status’ to ‘ready’ as it is automatically placed in ‘draft.’

Finally, you can select the email servers that you’d like to include or exclude from your batch. I find that it is easiest to have an individual batch for every server; this allows you to monitor deliverability in the most efficient manner possible.

For more information, contact our team for training or insight and visit your Nucleus Resource Library!

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