If you walked up to a stranger on the street and asked them for $20, odds are they’re going to look at you like you're crazy and walk away. I cannot blame them; I’d do the same. Now… what if, instead, you engaged them in conversation, swapped contact information, developed a friendship over the course of many weeks, and THEN asked for $20? You might have a better shot.

Well, in some ways, email marketing is a lot similar. People are much more likely to support a cause that they are familiar with and trust. So, with that in mind, it might be time to consider how we can be building trust with our subscribers so that we see the most possible success with our emails.

This means that we need to provide content that makes the recipient feel valued as opposed to just another donor. Before we ask for money and support, we need to show the subscriber how much they matter to us; that we do not just care about their wallets.

So what kind of content can we send out that would align with this goal of building trust? I have a few ideas…

Newsletters and informational content

• These emails can be used to inform your recipients on your mission and the news you find most important. Subscribers will be able to see how their values align with your own and, in turn, may acquire more support for your cause.

Feedback

• Do not be afraid to ask your subscribers about their opinions. Whether you need advice on how to go about things or you’d like to know what you can do better in the future, your recipients should be the first people you ask. Their opinions matter most!

Prospecting

• Sometimes the easiest way we can appeal to our subscribers is to ask them what they care to hear about. Our Nucleus CRM allows us to quickly tag our recipients so we can be ensuring we are reaching out to them with their interests in mind.

These are just a few types of emails we can be sending to our subscribers to ensure that we are building trust before forcing asks down their throat. I think you’ll all find that embedding a little love and care into all of our emails will always pay off in the long run.

For more information regarding how to send less aggressive copy while yielding higher return, contact our team for training or insight and visit your Nucleus Resource Library!

OR

By Julia, Deliverability Expert

Have you ever been put in a situation where you were at an event with some of the most sensitive people in the

world & you are just trying to get through the night without offending anyone in your conversational

encounters?

Literally, I hope you haven’t. BUT figuratively… this is actually a pretty good representation of your situation when you are sending emails to recipients and their affiliated servers.

Not only are the servers sensitive, but they are also all sensitive to different topics. For example, Google may hate talking about people dying, while Verizon may hate the mention of “BIG Tech.” It gets tricky to avoid offending ALL the servers. If your recipient list contains recipients from all email servers, you do not have to avoid offending one server but rather ALL the servers. 

Unless you’re “on the inside” & working with a server, it would be impossible to know and identify all the possible spam triggers in your copy and subject lines. 

Before you panic, there are a couple of tricks we can use to prevent the overuse of triggering phrases and words.

1. Almost EVERY server hates the act of “overpromising”

a. Avoid phrases like “100% guarantee” or “We promise you WILL NOT regret this!”

2. Do not be afraid to try the “nicer route”

a. This means using wording or phrases that implies a nicer connotation

i. For example, “passed away” sounds way better than “died tragically”

ii. “Weaponization” sounds a bit worse than “armed” or maybe “fortified”

One major point to be aware of is that the servers do not go through and read every email; instead, they have features in place set to look for triggering phrases and words. All this means is that, with a bit of creativity, we can avoid the brunt of censorship within these servers.

When you are choosing your subject line & content for emails, be sure to keep these tips in mind. While we are against the idea of censoring the important information that you are sharing, our email servers do not always feel the same. It isn’t fair, but until it is in our control, we will continue to work toward fully canceling the cancel culture.Please join us in achieving this goal!

For more information regarding contact our team!

or

By Julia, Deliverability Expert

“I don't want no scrub, a scrub is an email that can't get no love from me.”

Here at Campaign Nucleus, we want to make it as easy as possible for our users to produce the most successful email content possible. With that our team has done some research and put together some information we’ve found helpful in creating our own emails.

Let’s start simple – what are the things that every recipient is going to notice about your email?

1. Your sender
2. Your subject line
3. Your content

Now let’s talk about how we can utilize all 3 of these factors to create the MOST TOP NOTCH EMAIL possible!!

Sender:

When you see an email in your inbox, what is the first thing you see? Likely, the sender’s name. Are you more likely to open an email that appears to be sent from a specific person or one that declares a corporation. Likely, a specific name.

Well, your audience feels the same. This means you can improve your user engagement simply by using a more personalized sender, such as a team member, to make your communications seem more “human”and less “AI generated.”

For example, an email being sent from Julia from Nucleus may perform a bit better than one being sent from the Biden Administration (although that may have more than one reason for performing poorly…).\

With that, consistency is also always key – it’s a good habit to keep one sender and domain affiliated with each type of content being sent.

Subject Line:

Following the sender, you likely immediately notice the subject line affiliated with the email.

When it comes to subject line, there are a couple things to keep in mind:

• Topic – always make sure your subject line sticks to the point. No one wants to open an email that has nothing to do with the subject line… it appears deceiving

• Length – your subject line length can actually drive your engagement. Short subject lines (below 50 characters) & longer subject lines (above 70 characters) actually have been found to receive more engagement than average-length subject lines.
  

Content:

The last thing the recipient will see but generally the most important portion of the email for them to see.

There are lots of considerations to be made when designing our content & every audience type responds differently to different copy types.

We encourage individuality in your sends but here are a few things to keep in mind:

• Be concise – the average human has a reading attention span that ranges from 10-15 seconds… that isn’t very long.

• Consider your call to action – it’s good practice to include multiple links within the email & our system makes it easy to determine where your audience is engaging the most within your email.
  

• Always check variables – we want to make sure we do not address our recipients as “Hello %recipient.first%.”

• Make your email readable – this includes but is not limited to:
  • Having a nice layout – easy to read & pictures should never outweigh text
  • Using color and branding wisely
  • Ensuring pictures are high enough quality that they engage your audience (although too much data can slow your email load time & that isn’t great either)

For more information be sure to contact our team for training or insight and visit your Nucleus Resource Library!

OR

In the ever-evolving landscape of nonprofit organizations and political movements, achieving fundraising success requires a strategic approach that harnesses the potential of modern technology. That's where our groundbreaking Development product comes into play. Designed to be your organization's ultimate fundraising ally, this product is poised to reshape the way you raise funds, engage donors, and amplify your impact.

Unlocking Fundraising Potential with Campaign Nucleus

Campaign Nucleus is a dynamic platform built to empower organizations like yours. It's not just another tool; it's a gateway to unprecedented fundraising achievements. Whether you're a grassroots initiative or an established nonprofit, Campaign Nucleus is tailored to propel your efforts to new heights.

Here’s how

Seamless Integration for Uniting Fundraising Efforts

We understand the significance of synergy between your existing fundraising systems and our Development product. This is why we've put immense effort into ensuring that Campaign Nucleus seamlessly integrates with a wide array of fundraising platforms. No more disjointed efforts – our product bridges the gaps, enhances your capabilities, and makes your fundraising endeavors more efficient than ever.

Nurturing Relationships: Small Donor and Stakeholder Management

In the realm of fundraising, every supporter counts. Our Development product acknowledges the importance of managing relationships with small donors and stakeholders. It provides a streamlined approach to nurturing these connections, from routine small donations to personalized interactions with major contributors. Build a community that's not just passionate but deeply engaged with your cause.

Precision in Action: Targeted Campaigns and Donor Prospecting

Gone are the days of generalized campaigns that fail to resonate. With Campaign Nucleus, you're armed with the power of precision. Craft fundraising campaigns that speak directly to distinct donor segments or causes. Our platform also aids in donor prospecting, enabling you to identify potential supporters who resonate with your organization's values and goals. This targeted approach transforms casual supporters into devoted advocates.

Communication Elevated: The Art of Engagement

Meaningful donor engagement goes beyond transactions; it's about building relationships. Our Development product equips you with potent communication tools, enabling you to send personalized messages, launch impactful email campaigns, and more. Foster a sense of community around your mission, where donors feel valued and connected.

Elevating Events: Event-based Fundraising Support

Events are powerful catalysts for both fundraising and community building. Our Development product understands this and provides comprehensive event-oriented fundraising support. From effortless event registration and ticketing to streamlined sponsorships and donations management, our platform ensures your fundraising events are not just successful but truly unforgettable.

Transparency and Beyond: Compliance and Reporting

In the world of fundraising, transparency and compliance are paramount. Campaign Nucleus is designed with features that simplify compliance and reporting, helping you navigate the legal landscape effortlessly. Generate accurate reports, manage finances with ease, and adhere to fundraising best practices, all within a single platform.

Decisions Driven by Data: Analytics for Strategic Excellence

The path to successful fundraising is illuminated by data-driven insights. With our Development product, you gain access to powerful analytics tools. Dive deep into donor behavior, assess campaign success, and uncover fundraising trends. Armed with these insights, you can fine-tune your strategy, make informed decisions, and achieve outcomes that surpass expectations.

Don’t Believe us, Let us show you!

• Our platform allows users to view their established leads on a fully comprehensive dashboard. From there, users can view the total number of stakeholders, new donors, total dollars raised, and more!

• Other features include ‘Overview Manger’ which allows users to see real-time data of their fundraising efforts from the time period of their choosing. Allowing for campaigns and organizations to better understand their growth and strategies for the future. This is one of many revolutionary fundraising features!

As you can see, our Development product is more than just a tool – it's a transformational force that propels your fundraising initiatives toward unparalleled success. Through seamless integration, targeted campaigns, effective engagement strategies, and invaluable analytics, Campaign Nucleus empowers your organization to transcend limitations and achieve your fundraising aspirations. Step into the future of fundraising with us, and let's create a world where every noble cause thrives!