Seamless setup. Clear guidance. Faster time to launch.

Through the years, we’ve made plenty of improvements and updates to our batching system & with that, I think it’s time for a little review session…

First, we’ll review how to set-up a batch. Then, we are going to review our Nucleus-recommended scaling technique. And lastly, we’ll put your skills to work and run through some examples. Let’s begin!

Set-Up

At the top, we have our selections concerning ‘batch size.’ While I do occasionally see a reason to utilize the ‘percentage’ or ‘remainder’ function (hence its existence), I find that the ‘fixed’ batch size is easiest to manage when warming a new domain, so I recommend taking that route. Below your selection, you can identify the exact volume of recipients you’d like to send to.

Your ’schedule’ is used to determine how each individual batch will be initiated. I generally base this decision off personal comfort and need.

Manual entails the individual sending of each campaign by a user following the campaign launch.

Start means the batches will begin with the start of the campaign – this is likely the easiest option for users.

Delayed would allow you to set times for the batches to be released following the launch of the campaign.

In our ‘reoccurring’ section, you can implement a reoccurrence of batches. I generally do not recommend using the ‘repeat’ selection while warming a new domain/IP as this can affect our reputation, but when it is utilized, I recommend not exceeding more than one send in a 24-hour period.

In order for the batch to send, you will have to set your ‘Status’ to ‘ready’ as it is automatically placed in ‘draft.’

Finally, you can select the email servers that you’d like to include or exclude from your batch. I find that it is easiest to have an individual batch for every server; this allows you to monitor deliverability in the most efficient manner possible.

For more information, contact our team for training or insight and visit your Nucleus Resource Library!

OR

By Julia, Deliverability Expert

Have you ever seen this feature & wondered what it is?

By Julia, Deliverability Expert

The Nucleus team has been working hard to provide you with a functional automation feature & we are seeing some progress, so I want to go over some ways to use the system to your benefit.

Did you know proper use of our automation feature can actually improve your overall deliverability? Well, if not, you’re about to!

There are 2 uses for automation that are commonly encouraged to help stay consistent with industry-standard deliverability.

The first use is a Welcome Series.

This is a series of emails that you send new subscribers to your recipient list.

When creating your welcome series, you want to focus your stream of emails on the following:

1. Confirming the subscription – you can even use these series to double opt-in recipients; this helps reduce the likelihood of blocks & gives you the upper hand when contacting servers if a block should appear
2. Introducing the nature of your emails – let recipients know what topics will be covered in emails & how often they can expect to be contacted; this allows recipients to be expecting your emails so they can more quickly engage & shows servers good consistency which benefits your reputation.
3. Locating interests – if you send out a variety of emails, this can be used to locate (& tag) recipient interest for use in the future.

The second use is an Engagement Series.

This is a series of emails that you send to recipients who have not engaged with your emails for an extended period of time. The recommended maximum amount of time you should keep an unengaged user on your list is 180 days.

When creating your engagement series, you want to focus your stream of emails on the following:

1. Locating IF interest still exists – Focus on sending emails of all the topics you generally send & see if/where a user engages so you can send those types of emails to the recipient in the future & hopefully yield better engagement
2. Unsubscribe users who do not engage – If they do not engage at all, do not be afraid to unsubscribe the recipient. Remember: Quality > Quantity.

For more information, visit your Nucleus Resource Library

OR

By Julia, Deliverability Expert

LET’S TALK ABOUT AUTOMATION

How to clean your recipient list without doing ANYTHING…

Have you ever wanted to send out routine emails without going through the trouble of setting up a whole new email and the appropriate recipient audience over & over & over again?

Well… you may have heard of Nucleus’ fun new automation series feature & this may just be the answer you’ve been looking for!

This feature allows you to select a trigger & design a whole series of emails that recipients who fall in that triggers category will receive.

Currently, some triggers we have available within Nucleus and their uses are:

• When a user subscribes
  • This trigger allows us to routinely email new subscribers to our lists

• When a user has opened an email
  • This trigger allows us to re-engage with users who have recently engaged with another email

Some more triggers include:

If a profile has a tag

Now, I want to take some time to discuss 2 automation series that can help to improve your deliverability if used properly.

Before we jump in, I want to reiterate the importance of QUALITY > QUANTITY when it comes to our recipient email lists. Automation series’ can help us to unsubscribe unengaged or expired emails & it is key to remember that this is an advantage and not a weakness; recipients who do not engage with your emails are a waste of money and can actually hurt your deliverability.

Anyways, the two most important series you can utilize within your email marketing techniques is:

1. Welcome Series
2. Re-engagement Series

These 2 types of series offer very different and irreplaceable value to your marketing endeavors. Let’s review some of the functionality that they provide.

A welcome series should be used to introduce “yourself” & your mission. This is a time for you to confirm that someone intended to subscribe to your list. If they didn’t mean to, this gives them time to unsubscribe rather than complain to email serves about your messages later. This is also a great time to locate recipient interests and pre-empt them on what type of content they will be receiving & how often.

A re-engagement series should be used to locate your disinterested and expired subscriber emails. People’s interests change & so do their emails. For these reasons, it is important to check in from time to time with your less engaged emails. In many cases, people will set a series of emails that recipients who have not opened or clicked an email in a certain amount of days will go through. I usually recommend 180 days, but that can be made a longer or shorter period of time, depending on what you and your marketing team think is best.

Enhance your team's productivity and streamline tasks effortlessly with automated solutions!

For more information, be sure to contact our team for training or insight.

or