In the ever-evolving landscape of political campaigns, information is power. However, the sheer volume of data generated can quickly become overwhelming, making it challenging for campaign teams to extract meaningful insights. This is where Nucleus's cutting-edge data analytics tools come into play, revolutionizing the way campaigns make sense of data overload.

Campaigns are overloaded with data from various sources—social media, surveys, fundraising platforms, and more. Navigating through this ocean of information can be a daunting task, often resulting in a data overload that hinders decision-making processes. Nucleus addresses this challenge by providing comprehensive data analytics solutions designed to sift through the noise and extract actionable insights.

In our platform, we have an entire module dedicated to ‘Data’ including:

-Universes

-Query Builder

-AB/EV

-Voter Search

-FEC

We have also built data analyzing tools into other functions of our platform!

-Monitor

-Email, landing page, and press release reports 

-And more!

Here's how these tools will give you an edge on your incoming data and turn your information into valuable actions!

• Universes: Access the data you've pulled from 3rd parties to create the perfect new audience to amplify your message to.
• Query builder: Use our query builder to create conditions that will allow you to pull data from 3rd our party sources.
• AB/EV: View early voting and absentee ballots by country, ballots sent, returned, and more.
• Voter Search: In the platform, users can search for voter information to eliminate the hassle of having to use another site or platform.
• Monitor: Use to track sentiment, trending words, breaking news, candidate support, social media, and more.

This is only a fraction of the revolutionary data-analyzing features that Nucleus can offer your team!

Through the years, we’ve made plenty of improvements and updates to our batching system & with that, I think it’s time for a little review session…

First, we’ll review how to set-up a batch. Then, we are going to review our Nucleus-recommended scaling technique. And lastly, we’ll put your skills to work and run through some examples. Let’s begin!

Set-Up

At the top, we have our selections concerning ‘batch size.’ While I do occasionally see a reason to utilize the ‘percentage’ or ‘remainder’ function (hence its existence), I find that the ‘fixed’ batch size is easiest to manage when warming a new domain, so I recommend taking that route. Below your selection, you can identify the exact volume of recipients you’d like to send to.

Your ’schedule’ is used to determine how each individual batch will be initiated. I generally base this decision off personal comfort and need.

Manual entails the individual sending of each campaign by a user following the campaign launch.

Start means the batches will begin with the start of the campaign – this is likely the easiest option for users.

Delayed would allow you to set times for the batches to be released following the launch of the campaign.

In our ‘reoccurring’ section, you can implement a reoccurrence of batches. I generally do not recommend using the ‘repeat’ selection while warming a new domain/IP as this can affect our reputation, but when it is utilized, I recommend not exceeding more than one send in a 24-hour period.

In order for the batch to send, you will have to set your ‘Status’ to ‘ready’ as it is automatically placed in ‘draft.’

Finally, you can select the email servers that you’d like to include or exclude from your batch. I find that it is easiest to have an individual batch for every server; this allows you to monitor deliverability in the most efficient manner possible.

For more information, contact our team for training or insight and visit your Nucleus Resource Library!

OR

We’re kicking off the year with some powerful updates to start your operations and year off right! Here’s what’s new in January:

Subscriber History in Email Subscribers – Gain better insights into your subscribers with a detailed history of their activity, helping you track engagement and interactions over time.

New Email Templates UI – Crafting emails just got easier! Our improved email template interface offers a more intuitive and user-friendly design, making it simpler to create and edit your email templates.

Customizable VIP Approval Emails – Now, you can tailor VIP approval emails to align with your brand’s messaging and tone, ensuring a seamless experience for your exclusive audience.

 Export Failed Rows from Any Import – Encountered issues during an import? No problem! You can now easily export failed rows for quick troubleshooting and corrections, saving time and effort.

Already a nucleus user? Check out this new feature for yourself!

Want to experience these features and the solutions Nucleus can offer your team?

One of the most popular and valuable features of the Nucleus platform is its landing pages. Our landing page builder is designed for ease of use and exceptional versatility. In online marketing, landing pages are essential for turning visitors into leads, customers, subscribers, donors, and more. However, different landing pages serve different purposes, and to meet various objectives, you can create a range of landing pages. In this blog post, we'll delve into the most common types of landing pages and how to use them effectively.

Lead Capture Landing Page

These pages are designed to collect contact information from visitors who arrive after clicking on a specific link. The main purpose of a lead capture page is to transform potential customers into leads by offering them something of value in exchange for their contact details. By opting into your email list, these leads can be nurtured with valuable content and targeted resources over time until they are ready to make a purchase. As an email marketer, lead capture pages play a pivotal role in your overall strategy, serving as a foundational element of your email marketing efforts.

Tips for creating:

• Clear Call to Action: Use a strong and clear call to action that encourages visitors to follow through with the form.
• Remove Distractions: Keep the page simple, focusing on the form and the offer, making it as easy as possible to sign up.

"Get Started” Landing Page

After a visitor finds your click-through landing page appealing and expresses interest in your product, service, or mission, the next step is to guide them to a "Get Started" landing page. This page is designed to move the visitor closer to conversion by encouraging them to take action.
The 'Get Started' landing page content should feature a clear and compelling call-to-action (CTA) such as 'Sign Up Now,' ' or 'Create Account.' It's important to emphasize that the CTA should be prominently displayed and easily located, ensuring the visitor's next steps and making the process feel guided and not overwhelming.

For example: If your candidate or organization has a landing page on your website or a link to one in an email that says if they sign up or subscribe to something, then they will get a 10% off code for your merchandise store.

“Unsubscribe” Landing Page

The 'Unsubscribe' landing page, often overlooked but crucial, is one of the most frequently used and significant landing pages for anyone sending emails or messages to contacts. This page, though seemingly insignificant, is your key to maintaining compliance with the Federal Trade Commission (FTC) and international spam laws. Neglecting it could lead to severe consequences, potentially jeopardizing your business's reputation and legal standing, so ensure it's prominently displayed. Your unsubscribe link should be easy to spot—think neon signs and bright arrows (okay, maybe not that flashy, but you get the point). Keep it clear so your recipients can opt out of future messages without a hitch. These helpful landing pages are usually found in the footers of marketing emails and in the opening or closing notes of texts.

Event registration landing page

The last landing page we will explore today is an event landing page. Event landing pages can hold a lot of information and functions. Think of it like a digital poster or flyer you’d see for events; it needs to be eye-catching while also displaying brief essential information for the event. Whether it is for a webinar series, speaking at a conference, a charity dinner, or a rally, you'll need to inform people about the event and give them the opportunity to join. This is where an event landing page is put to use!

Tips:

- Ensure your headline grabs a visitor’s attention and clearly states the event's name and purpose.

- Brief description of what attendees can expect and the benefits from joining.

- Essential details such as the event's date, time, and location, as well as any special features or speakers to build anticipation and excitement.

“About Us” Landing Page

Yep, it is exactly what it sounds like! This type of landing page is one of the best ways to connect with your visitors on a personal level and win their trust by sharing your brand's or candidate's story/mission! You can share your origins, motivations, goals, and more, giving potential supporters a real sense of who you are. Sharing your goals and journey helps them understand you or your organization more deeply. Higher trust leads to better engagement and support towards your mission.

Stay tuned for more landing page knowledge!