By Julia, Deliverability Expert
In today’s blog, I would like to speak to the importance and value of collecting data from subscribers to improve overall recipient engagement.
The Campaign Nucleus platform offers many features that help you to collect and assign unique data to individual recipients & provides a variety of useful ways to utilize this information.
By locating specific details on recipients, you are able to:
- Personalize emails to recipients
- Effectively reach recipient interests
With regards to personalization, this data allows us to address the user in a more customized way to better grasp user attention.
In reference to utilizing specific interests, this data allows us to direct our emails to the most engaged audience possible.
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The easiest way to collect data from recipients is to combine the usage of Landing Pages & Amplify.
Landing Pages can be created to supply recipients with forms; the data pulled from these forms is then appended to each email profile. We utilize Amplify to send this landing page around in the most efficient manner to whichever recipient list we find appropriate.
Landing Pages offer many options that pull basic recipient information; this would be consistent with data along the lines of recipient name, age, gender, geographic location, and similar details.
In addition, by using our tagging feature in combination with our landing pages & emails, we are able to track specific user engagement and tag the content and interests that they are engaging most positively with.
For more information, please visit your Nucleus Resource Library!
OR
To experience these features yourself, click here!
