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Data

Conversions

Data

Operations

Unlocking Smarter Targeting with the Campaign Nucleus Data Module

July 31, 2025

At Campaign Nucleus, we understand that effective outreach starts with the right data. That’s why we’ve built a powerful, intuitive Data Module designed to help campaigns and organizations connect with the right people at the right time—with precision and purpose.

Our Data Module enables users to work seamlessly with third-party data sources and build targeted universes using a wide range of filtering options. Whether you're focused on voter engagement, event promotion, or expanding your base, this tool puts strategic segmentation at your fingertips.

Segment Smarter

The module offers robust filtering capabilities across key categories:

Demographics: age, gender, household information, and more.

Contact Information: phone numbers, emails, and other identifiers.

Geographic Data: state, county, district, and zip code targeting.

Political Indicators: party affiliation, vote history, and other campaign-critical flags.

With these tools, users can create highly tailored audiences based on criteria that align with political strategy and campaign goals. The interface is designed to be intuitive, so building a precise universe takes minutes—not hours.

Bridge Third-Party and First-Party Data

Once a segment is built, it can easily be pushed to our Peer-to-Peer (P2P) messaging module. This functionality enables direct outreach to individuals—introducing your campaign, inviting them to events, or encouraging opt-ins to receive emails, texts, and newsletters.

Over time, these efforts convert anonymous data points into engaged, first-party contacts who are ready to hear from you—and take action.

Why It Matters

In today’s digital-first campaign environment, the ability to activate third-party data and transform it into meaningful, consent-based relationships is critical. Our Data Module is built to do just that—empowering campaigns with a smarter, scalable approach to outreach and engagement.

Data

Emails

Gimme Dat Data: Proof that time DOES improve email success

October 10, 2024

By Julia, Deliverability Expert

In today’s blog, I would like to speak to the importance and value of collecting data from subscribers to improve overall recipient engagement.

The Campaign Nucleus platform offers many features that help you to collect and assign unique data to individual recipients & provides a variety of useful ways to utilize this information.

By locating specific details on recipients, you are able to:

Personalize emails to recipients
Effectively reach recipient interests

With regards to personalization, this data allows us to address the user in a more customized way to better grasp user attention.

In reference to utilizing specific interests, this data allows us to direct our emails to the most engaged audience possible.

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The easiest way to collect data from recipients is to combine the usage of Landing Pages & Amplify.

Landing Pages can be created to supply recipients with forms; the data pulled from these forms is then appended to each email profile. We utilize Amplify to send this landing page around in the most efficient manner to whichever recipient list we find appropriate.

Landing Pages offer many options that pull basic recipient information; this would be consistent with data along the lines of recipient name, age, gender, geographic location, and similar details.

In addition, by using our tagging feature in combination with our landing pages & emails, we are able to track specific user engagement and tag the content and interests that they are engaging most positively with.

For more information, please visit your Nucleus Resource Library!

To experience these features yourself, click here!

Data

Strategy

Data Overload? Nucleus’s Data Analytics Tools to the Rescue

December 12, 2023

In the ever-evolving landscape of political campaigns, information is power. However, the sheer volume of data generated can quickly become overwhelming, making it challenging for campaign teams to extract meaningful insights. This is where Nucleus's cutting-edge data analytics tools come into play, revolutionizing the way campaigns make sense of data overload.

Campaigns are overloaded with data from various sources—social media, surveys, fundraising platforms, and more. Navigating through this ocean of information can be a daunting task, often resulting in a data overload that hinders decision-making processes. Nucleus addresses this challenge by providing comprehensive data analytics solutions designed to sift through the noise and extract actionable insights.

In our platform, we have an entire module dedicated to ‘Data’ including:

-Universes

-Query Builder

-AB/EV

-Voter Search

-FEC

We have also built data analyzing tools into other functions of our platform!

-Monitor

-Email, landing page, and press release reports

-And more!

Here's how these tools will give you an edge on your incoming data and turn your information into valuable actions!

Universes: Access the data you've pulled from 3rd parties to create the perfect new audience to amplify your message to.
Query builder: Use our query builder to create conditions that will allow you to pull data from 3rd our party sources.
AB/EV: View early voting and absentee ballots by country, ballots sent, returned, and more.
Voter Search: In the platform, users can search for voter information to eliminate the hassle of having to use another site or platform.
Monitor: Use to track sentiment, trending words, breaking news, candidate support, social media, and more.

This is only a fraction of the revolutionary data-analyzing features that Nucleus can offer your team!

Experience the power of these features yourself—Get a demo today!