By Julia, Deliverability Expert

At Nucleus, we understand that it can be hard to put a schedule on hard-hitting news. But, did you know that utilizing consistency in your email practices can actually help to improve your sender reputation?

The WHY:

By remaining uniform in certain areas of your email sending, you allow yourself to become more recognizable to both the recipients & the server. This makes it much more likely for recipients to remain engaged in your email content.

The HOW:

Some ways we can apply this method are as follows:

Taking your unsubscribe to the next level

By Julia, Deliverability Expert

At Campaign Nucleus, we make it a point to never force industry-recommendations on to you while creating and sending your emails. We previously discussed the legal importance of including an unsubscribe link in every email we send. Since then, we have improved our system and now offer an optional one-click unsubscribe feature that you may choose to implement.

I’m sure you are wondering: What is the difference between this feature and the unsubscribe link we already use?

Well… currently, when a recipient clicks the unsubscribe link, they are redirected to a page where they may enter their email and they will be immediately unsubscribed. In the case of a one-click unsubscribe, a user may click the link and will be immediately unsubscribed without being redirected to another page to do so.

While this is not an industry standard or policy, it is highly recommended. This is dominantly because it is a simpler route of unsubscribing which ensures people who intended to be unsubscribed do so properly. In some cases of a double-opted unsubscribe link, some users may accidentally remain subscribed, and this can lead to an increase in user complaints which can affect your domain and IP reputation.

For instructions on how to enable this feature in your tenant, please visit your Nucleus Resource Library!

OR

By Julia, Deliverability Expert

For those of you familiar with MySpace, you probably weren’t aware at the time but you were actually preparing for a future in email marketing.

HTML coding is one of the most commonly used methods to design and develop promotional email content. And, while we make it super easy to avoid here at Campaign Nucleus, it can’t hurt to learn the basics…

HTML stands for HyperText Markup Language and it is a type of coding that defines the structure of your content.

Rarely in this day and age do we have to start our HTML coding from scratch, but the basic commands can always come in handy for fundamental understanding even when we are just altering a previously-coded document.

First and foremost, it must be known that the entirety of the code is defined by opening and closing tabs:

Open tab: < >

Closed tab: < />

Our open tab begins a command and our closing tab completes a command.

Below are some commonly used commands to get you started:

Now, let’s put it all together…

HMTL coding = Formatted Content