none
Tips

Texting
Tips
Updates
IOS Is Changing Texting: Here’s What This Means for Your Campaign
August 14, 2025
If your campaign uses texting to reach voters, volunteers, or donors, there are important changes coming that you should be aware of. Apple is starting to support something called RCS messaging, which could be quite significant for political outreach. These changes will shape how messages are delivered and what they look like on voters’ phones—especially for those who aren’t using iPhones.
What is RCS and Why Should You Care?
RCS stands for Rich Communication Services—essentially the next generation of SMS. Some new features include higher-quality images and videos, real-time typing indicators, read receipts, and interactive buttons. Until now, these capabilities were primarily available only on Android devices. However, with iOS 18 and planned updates through iOS 26, Apple is now embracing RCS.
For campaigns, this shift opens up new opportunities to engage voters in more dynamic and responsive ways. Higher-quality media, clickable calls-to-action, and real-time communication could significantly improve the impact of your outreach.
But There’s a Catch
Even with Apple supporting RCS, not every voter will be updated to the new system right away. Without the right tools, keeping track of who can receive RCS messages versus standard SMS could quickly become overwhelming.
How Campaign Nucleus Makes a Difference
Campaign Nucleus was built for moments like this. Even as the messaging ecosystem changes, we ensure your engagement stays effective and seamless.
When someone registers for an event, donates, or signs up to volunteer, Nucleus captures their phone number automatically—helping you grow a compliant, opt-in list without manual list management. From there, Nucleus sends automated follow-ups to each recipient’s device, regardless of the message type they can receive.
If they have RCS enabled, they’ll enjoy the updated experience with richer media and interactive features. If not, they’ll still get your message through standard SMS. Our platform also ensures compliance with built-in opt-out tracking, audience segmentation, and limits on message types.
Why This Matters Now
Campaigns that adapt early will benefit most from the shift to RCS. As more voters start using RCS-enabled devices, your outreach can stand out in ways it never could before. Higher-quality visuals, interactive buttons, and real-time engagement lead to better results—but only if your infrastructure is ready.

Help
Productivity
Tips
FAQs: Your Top Questions—Answered
June 25, 2025
Running a campaign or managing an organization is no small feat—but your tools shouldn’t make it harder. Whether you're launching a local city council race, powering a nonprofit initiative, or juggling multiple clients as a political consultant, Campaign Nucleus is here to help you work smarter, not harder.
We get a lot of great questions from folks who are new to Nucleus, so we’ve pulled together some of the most common ones to give you a quick, helpful overview of what to expect (and why people love it).
Does Campaign Nucleus integrate with other platforms?
Absolutely. Nucleus is built to eliminate data silos and make your work more efficient. We support integrations with a wide range of third-party tools including:
-
Payment processing
-
Data enrichment
-
Peer-to-peer texting
-
SMS deliverability
-
Voter files and more
If there's a platform you're already using, chances are we integrate with it—or we can explore a custom solution to make it work for you.
How much does Campaign Nucleus cost?
It depends on your organization’s size and needs. We offer flexible pricing plans tailored to campaigns, nonprofits, agencies, and advocacy groups. The best way to get accurate pricing is to schedule a quick demo with our team, where we’ll learn more about your goals and recommend the right plan for you.
How long does it take to get set up?
You can get started quickly. Many teams are fully operational within a few days. Setup time depends on the complexity of your workflows and data migration, but we make it simple by pairing you with a dedicated onboarding specialist who will walk you through every step of the process.
Can I manage multiple teams or campaigns within Nucleus?
Yes—Nucleus is built for scale. Our Agency feature is ideal for consultants, firms, or any organization managing multiple campaigns or entities. With this tool, you can:
-
Oversee multiple accounts from one dashboard
-
Switch between clients seamlessly
-
Control branding, user permissions, and reporting
All while maintaining visibility and organization at every level.
Ready to See Nucleus in Action?
Campaign Nucleus is more than just campaign software—it’s your partner in strategy, outreach, and growth. Whether you’re building your first campaign or managing a statewide operation, we’re here to help you launch with confidence and scale with ease.
Have more questions? Schedule a demo today to get personalized answers and see how Nucleus can work for you!

Emails
Tips
Every Email Deserves a lil’ TLC
December 5, 2024
By Julia, Deliverability Expert
“I don't want no scrub, a scrub is an email that can't get no love from me.”
Here at Campaign Nucleus, we want to make it as easy as possible for our users to produce the most successful email content possible. With that our team has done some research and put together some information we’ve found helpful in creating our own emails.
Let’s start simple – what are the things that every recipient is going to notice about your email?
- Your sender
- Your subject line
- Your content
Now let’s talk about how we can utilize all 3 of these factors to create the MOST TOP NOTCH EMAIL possible!!
Sender:
When you see an email in your inbox, what is the first thing you see? Likely, the sender’s name. Are you more likely to open an email that appears to be sent from a specific person or one that declares a corporation. Likely, a specific name.
Well, your audience feels the same. This means you can improve your user engagement simply by using a more personalized sender, such as a team member, to make your communications seem more “human”and less “AI generated.”
For example, an email being sent from Julia from Nucleus may perform a bit better than one being sent from the Biden Administration (although that may have more than one reason for performing poorly…).\
With that, consistency is also always key – it’s a good habit to keep one sender and domain affiliated with each type of content being sent.
Subject Line:
Following the sender, you likely immediately notice the subject line affiliated with the email.
When it comes to subject line, there are a couple things to keep in mind:
- Topic – always make sure your subject line sticks to the point. No one wants to open an email that has nothing to do with the subject line… it appears deceiving
- Length – your subject line length can actually drive your engagement. Short subject lines (below 50 characters) & longer subject lines (above 70 characters) actually have been found to receive more engagement than average-length subject lines.
Content:
The last thing the recipient will see but generally the most important portion of the email for them to see.
There are lots of considerations to be made when designing our content & every audience type responds differently to different copy types.
We encourage individuality in your sends but here are a few things to keep in mind:
- Be concise – the average human has a reading attention span that ranges from 10-15 seconds… that isn’t very long.
- Consider your call to action – it’s good practice to include multiple links within the email & our system makes it easy to determine where your audience is engaging the most within your email.
- Always check variables – we want to make sure we do not address our recipients as “Hello %recipient.first%.”
- Make your email readable – this includes but is not limited to:
- Having a nice layout – easy to read & pictures should never outweigh text
- Using color and branding wisely
- Ensuring pictures are high enough quality that they engage your audience (although too much data can slow your email load time & that isn’t great either)
For more information be sure to contact our team for training or insight and visit your Nucleus Resource Library!
OR
Want to get on the platform that sent 6 BILLION emails in the last 90 days leading up to Election Day? Click here!

Emails
Tips
Consistency is Key: Spontaneity has no place in email marketing!
May 16, 2024
By Julia, Deliverability Expert
At Nucleus, we understand that it can be hard to put a schedule on hard-hitting
news. But, did you know that utilizing consistency in your email practices can actually help to improve your sender reputation?
The WHY:
By remaining uniform in certain areas of your email sending, you allow yourself to become more recognizable to both the recipients & the server. This makes it much more likely for recipients to remain engaged in your email content.
The HOW:
Some ways we can apply this method are as follows:
- Creating (when possible) a schedule of sending
- For example: sending a newsletter every Thursday at 12pm
- Consistent senders for any and all sends
- For example: always sending newsletters from Julia from the Email Team <[email protected]>
- Use of branding
- For example: keeping your design, layout, & logo consistent in all newsletters
We recognize the need for testing when it comes to deciding the most effective routes to be taken. We encourage utilizing the Nucleus features to determine to most sends times/days, senders, & branding or layouts that your recipients respond to most positively.
Within the Nucleus platform, you can see the engagement statistics yielded by all senders in addition to being able to see the engagement statistics on an individual campaign. Be sure to use this data to have the most success in your email sends.
Below you can see an example of a sender we may want to avoid using vs one that is receiving very good engagement:

Below you can see an example of a campaign that received less engagement vs one that received more:

*This can be indicative of the effectiveness of your send time or brand (in addition to overall content)
For more information regarding how consistency can benefit your campaigns & how to measure success, be sure to contact our team for a training or insight.
Interested in Nucleus in action? Get a demo