It may seem surprising to some, but social media is rapidly evolving into the marketing battleground of the future. Yet, this burgeoning landscape can be challenging to traverse, and you might feel uncertain about why you should embark on this new venture. Here are some stats as to why you might want to shift your focus to social and influencer marketing. Over 4 BILLION people globally use social media; this makes up 59.9% of the global population and 92.7% of all internet users. 

That's a BIG audience to be able to reach! Within Social media are influencer campaigns that greatly refine your message or product to eager and highly engaged audiences. The average Infliucer campaign has an engagement rate of 4.2%, which is higher than traditional marketing or advertising. Products and messages pushed by real individuals/influencers are 60% more trusted by viewers, leading to more sales. In fact, 87% of consumers have reported that an influencer's recommendation has influenced their purchasing decisions. Social and influencer marketing is also incredible for improving your audience engagement and brand awareness, creating more loyal and interested supporters. So you heard the WHY but still need the HOW to get started with this avenue. Here is our advice to you!

As most of you know, we pride ourselves on giving you and your team an all-in-one platform for all your wants and needs and ensuring you have the resources, operations, and knowledge to grow outside our platform. That's why we have partnered with an influencer management agency and platform with 2.5 billion aggregated followers used by brands, campaigns, and organizations to help reach their targeted audiences and increase their reach and visibility. To help better connect you to these opportunities, we have created a portal in your Nucleus account called 'Promote' to connect you with this partner so you can explore your options! Fill out the form outlining your goals, interests, campaign details, and more to get in touch with a representative to help create the perfect influencer plan for you. See what influencer marketing can do for you!

By Julia, Deliverability Expert

LET’S TALK ABOUT AUTOMATION

How to clean your recipient list without doing ANYTHING…

Have you ever wanted to send out routine emails without going through the trouble of setting up a whole new email and the appropriate recipient audience over & over & over again?

Well… you may have heard of Nucleus’ fun new automation series feature & this may just be the answer you’ve been looking for!

This feature allows you to select a trigger & design a whole series of emails that recipients who fall in that triggers category will receive.

Currently, some triggers we have available within Nucleus and their uses are:

• When a user subscribes
  • This trigger allows us to routinely email new subscribers to our lists

• When a user has opened an email
  • This trigger allows us to re-engage with users who have recently engaged with another email

Some more triggers include:

If a profile has a tag

Now, I want to take some time to discuss 2 automation series that can help to improve your deliverability if used properly.

Before we jump in, I want to reiterate the importance of QUALITY > QUANTITY when it comes to our recipient email lists. Automation series’ can help us to unsubscribe unengaged or expired emails & it is key to remember that this is an advantage and not a weakness; recipients who do not engage with your emails are a waste of money and can actually hurt your deliverability.

Anyways, the two most important series you can utilize within your email marketing techniques is:

1. Welcome Series
2. Re-engagement Series

These 2 types of series offer very different and irreplaceable value to your marketing endeavors. Let’s review some of the functionality that they provide.

A welcome series should be used to introduce “yourself” & your mission. This is a time for you to confirm that someone intended to subscribe to your list. If they didn’t mean to, this gives them time to unsubscribe rather than complain to email serves about your messages later. This is also a great time to locate recipient interests and pre-empt them on what type of content they will be receiving & how often.

A re-engagement series should be used to locate your disinterested and expired subscriber emails. People’s interests change & so do their emails. For these reasons, it is important to check in from time to time with your less engaged emails. In many cases, people will set a series of emails that recipients who have not opened or clicked an email in a certain amount of days will go through. I usually recommend 180 days, but that can be made a longer or shorter period of time, depending on what you and your marketing team think is best.

Enhance your team's productivity and streamline tasks effortlessly with automated solutions!

For more information, be sure to contact our team for training or insight.

or

Building up your Email Subscribers Without Breaking Down your Domain

By Julia, Deliverability Expert

When it comes to expanding your email subscriber list for marketing content, remember that QUALITY OVER QUANTITY is not just a saying but a strategy that can empower your marketing efforts. By focusing on quality, you ensure that your messages reach the right audience, increasing the chances of engagement and conversion.

I understand the temptation to construct a list of millions of people to ensure your marketing success, BUT without the correct methods of email collection, you can actually hurt your success rather than help.

Let’s talk about why…

Recipients who do not wish to be emailed often respond negatively to emails, even when you are careful to avoid common spam triggers within your content. This can mean that they report you as spam or notify the server that they do not wish to receive your email; this can cause blocks & lower our domain/IP reputation. If they choose to delete without opening or refuse to engage (opening, clicking, saving in folders, etc.) with the email, it can also have poor consequences. That tells the server that they are not interested in your content, and it can hurt your inbox placement, even with previously engaging emails.

DO… subscribe users who have signed onto your email list on their own will

**feel free to even offer them the opportunity to confirm their subscription

​DON’T… offer incentives, such as prizes, for people to sign up

​​**Subscribers rarely engage long-term with this route of email collection

DO… regularly sort through and unsubscribe unengaged recipients 

**If they aren’t helping your cause, they are hurting it

​DON’T… purchase email lists

**These lists often include duplicate, invalid, expired, or foreign emails that likely have no interest in supporting your cause

If you’re ever wondering if someone would be a “good” subscriber or a “bad” subscriber, ask yourself this: Would this person bring valuable interactions to my email campaigns?

You can review the differences between positive and negative engagement below:

As we usher in 2024, we're excited to introduce innovative solutions and endless possibilities! Campaign Nucleus leads in operational technology, redefining the landscape of campaigning. By uniting with us, you'll tap into cutting-edge technologies and shared excellence, unlocking a realm of opportunities for your team.

Why Partner with Campaign Nucleus?

Campaign Nucleus is at the forefront of operational technology, and our collaboration aims to revolutionize the way people campaign. With cutting-edge technologies and a shared commitment to excellence, we believe that joining forces with Campaign Nucleus will open up a world of opportunities for your team.

What's In Store for You?

In the spirit of the new year, we have a lineup of exciting initiatives and developments that we can't wait to share with you. From Website Builder to Nucleus Wire, we're dedicated to making 2024 a year of growth and success!

What you can expect in 2024:

New Looks:

• Stakeholders
• Volunteers
• Standard Reports
• Query Builder
• P2P messaging
• SMS messaging
• Landing Pages

New Features:

• Website Builder
• Nucleus Wire
• Easy-to-use Universe Builder
• User-friendly onboarding

Let's Talk!

Join us on this journey! Whether you aim to boost volunteer efforts, enhance messaging, broaden marketing, organize more events, or achieve other goals, Campaign Nucleus has the expertise and solutions to help you achieve success.

In the ever-evolving landscape of political campaigns, information is power. However, the sheer volume of data generated can quickly become overwhelming, making it challenging for campaign teams to extract meaningful insights. This is where Nucleus's cutting-edge data analytics tools come into play, revolutionizing the way campaigns make sense of data overload.

Campaigns are overloaded with data from various sources—social media, surveys, fundraising platforms, and more. Navigating through this ocean of information can be a daunting task, often resulting in a data overload that hinders decision-making processes. Nucleus addresses this challenge by providing comprehensive data analytics solutions designed to sift through the noise and extract actionable insights.

In our platform, we have an entire module dedicated to ‘Data’ including:

-Universes

-Query Builder

-AB/EV

-Voter Search

-FEC

We have also built data analyzing tools into other functions of our platform!

-Monitor

-Email, landing page, and press release reports 

-And more!

Here's how these tools will give you an edge on your incoming data and turn your information into valuable actions!

• Universes: Access the data you've pulled from 3rd parties to create the perfect new audience to amplify your message to.
• Query builder: Use our query builder to create conditions that will allow you to pull data from 3rd our party sources.
• AB/EV: View early voting and absentee ballots by country, ballots sent, returned, and more.
• Voter Search: In the platform, users can search for voter information to eliminate the hassle of having to use another site or platform.
• Monitor: Use to track sentiment, trending words, breaking news, candidate support, social media, and more.

This is only a fraction of the revolutionary data-analyzing features that Nucleus can offer your team!