DAY 1: Membership Coupons | Release week

Create targeted discounts, launch stronger acquisition and win-back campaigns, and see exactly how each offer performs. A compelling membership offer can turn interest into action—but only when it is easy to create, easy for supporters to use, and easy for your team to measure.

That is why we are kicking off Release Week with Membership Coupons, a new way to build and track promotional offers directly inside Nucleus Memberships. Whether you are recruiting new members, bringing back lapsed supporters, or creating an exclusive offer for a chapter or partner, you can now manage the full promotion from one place.

Create the right offer for the moment

Membership Coupons gives your organization the flexibility to build promotions around the goals of each campaign. Create a percentage discount, take a fixed dollar amount off, or offer a free trial for eligible Stripe-backed membership tiers.

For recurring memberships processed through Stripe, you can also decide how long the discount lasts: once for the first billing period, forever, or for a custom number of months. That makes it possible to run offers such as “25% off your first three months” without manually adjusting a member’s account later.

Target offers without losing control

Not every promotion needs to apply to every membership. Coupons can be limited to specific tiers or made available across all eligible tiers. You can also set an expiration date, cap total redemptions, and limit how many times one person can use a code.

These controls make Membership Coupons useful for more than broad public promotions. Create a chapter-specific recruitment code, send a private win-back offer to former members, or give an affiliate a trackable code without allowing unlimited reuse.

See the impact without building another report

A promotion is only valuable if you know what it produced. The Membership Coupons dashboard tracks redemptions, redemption rate, total savings, coupon performance by type and tier, and member-level activity.

Instead of exporting coupon data and piecing together a spreadsheet, your team can see which offers are being used and how much value they are delivering directly in Nucleus.

Built for the way your memberships run

Membership Coupons works with Stripe, WinRed, and Anedot-backed membership tiers. Available discount behavior varies by payment processor: free trials and advanced recurring durations are supported through Stripe, and non-Stripe gateways maintain a $1 minimum charge after a discount.

That means you can build promotions confidently while Nucleus keeps each offer aligned with the capabilities of the connected payment gateway.

Put your next membership campaign in motion

Membership Coupons brings promotion setup, redemption controls, and performance reporting into the same membership workflow. The result is a faster path from campaign idea to measurable membership growth.

Membership Coupons arrives August 31 as Day 1 of Nucleus Release Week. 

Membership: Empowering Organizations to Streamline and Scale

Managing a member-based program shouldn’t feel like a juggling act. With the all-new Memberships module in Campaign Nucleus, we’re redefining what it means to support, grow, and retain your membership community—whether you're a nonprofit, advocacy group, association, or campaign.

This isn’t just another tool—it’s your new secret weapon for building stronger connections, driving recurring support, and giving your members the experience they deserve.

All-in-One Membership Management

At its core, the Memberships module simplifies operations, eliminates manual work, and enhances member satisfaction. Say goodbye to patchwork systems and hello to one unified platform that automates the heavy lifting and puts you in control.

• Multiple Membership Types: Offer monthly, annual, lifetime, or custom plans tailored to your audience.
• Customizable Benefits: Create tiered access, perks, and engagement strategies that reward supporters for their loyalty.

Perfect for growing your grassroots base or rewarding long-time donors!

Payment & Processing Made Easy

 The Memberships Feature integrates directly with your chosen payment processor, making collecting dues, donations, and renewals easier than ever.

• One-Time or Recurring Payments
• Automated Renewals & Friendly Reminders

Your supporters stay engaged—and you stay focused on your mission.

Exclusive Access & Member-Only Perks

Build community and drive engagement by making your members feel like VIPs.

• Restrict Pages or Content to Members Only
• Offer Exclusive Events, Resources, and Behind-the-Scenes Access

Whether it's a digital toolkit or a town hall invite, give members the premium experiences that deepen their connection to your cause

Smart Communication & Personalization

Not every message should go to everyone—and now it doesn’t have to.

• Email Segmentation by Membership Status or Tier
• Targeted Campaigns to Active or Prospective Members

From welcome emails to win-back messages, make every communication count

Member Self-Management Portal

Empower your members while reducing your team's workload.

• Self-Service Portal: Let members update their own info, manage payment methods, and renew memberships anytime.
• Frictionless Experience: Less back-and-forth, more meaningful engagement.

Because happy members = loyal members.

Insights That Drive Growth

No more guesswork—track what’s working and what needs a boost.

• Real-Time Reporting on Active, Expired, and New Members
• Payment History & Membership Lifecycle Views
• Growth & Retention Metrics to Inform Strategy

Understand your audience and fuel your mission with data that delivers.

Built for Scale, Designed for Simplicity

Whether you’re just launching your first membership drive or managing a nationwide program, the Memberships module scales with you. Spend less time managing logistics—and more time cultivating relationships that drive impact.

Ready to grow your community, boost retention, and simplify everything?