DAY 1: Membership Coupons | Release week

Create targeted discounts, launch stronger acquisition and win-back campaigns, and see exactly how each offer performs. A compelling membership offer can turn interest into action—but only when it is easy to create, easy for supporters to use, and easy for your team to measure.

That is why we are kicking off Release Week with Membership Coupons, a new way to build and track promotional offers directly inside Nucleus Memberships. Whether you are recruiting new members, bringing back lapsed supporters, or creating an exclusive offer for a chapter or partner, you can now manage the full promotion from one place.

Create the right offer for the moment

Membership Coupons gives your organization the flexibility to build promotions around the goals of each campaign. Create a percentage discount, take a fixed dollar amount off, or offer a free trial for eligible Stripe-backed membership tiers.

For recurring memberships processed through Stripe, you can also decide how long the discount lasts: once for the first billing period, forever, or for a custom number of months. That makes it possible to run offers such as “25% off your first three months” without manually adjusting a member’s account later.

Target offers without losing control

Not every promotion needs to apply to every membership. Coupons can be limited to specific tiers or made available across all eligible tiers. You can also set an expiration date, cap total redemptions, and limit how many times one person can use a code.

These controls make Membership Coupons useful for more than broad public promotions. Create a chapter-specific recruitment code, send a private win-back offer to former members, or give an affiliate a trackable code without allowing unlimited reuse.

See the impact without building another report

A promotion is only valuable if you know what it produced. The Membership Coupons dashboard tracks redemptions, redemption rate, total savings, coupon performance by type and tier, and member-level activity.

Instead of exporting coupon data and piecing together a spreadsheet, your team can see which offers are being used and how much value they are delivering directly in Nucleus.

Built for the way your memberships run

Membership Coupons works with Stripe, WinRed, and Anedot-backed membership tiers. Available discount behavior varies by payment processor: free trials and advanced recurring durations are supported through Stripe, and non-Stripe gateways maintain a $1 minimum charge after a discount.

That means you can build promotions confidently while Nucleus keeps each offer aligned with the capabilities of the connected payment gateway.

Put your next membership campaign in motion

Membership Coupons brings promotion setup, redemption controls, and performance reporting into the same membership workflow. The result is a faster path from campaign idea to measurable membership growth.

Membership Coupons arrives August 31 as Day 1 of Nucleus Release Week.