HTML, everyone’s favorite universal language

By Julia, Deliverability Expert

The absolute coolest thing, among many other impressive things, about HTML coding is that it is almost a completely universal language. This means it can be understood by anyone who comprehends the code, regardless of its origins.

In short, the coding will be compatible with any content platform, no matter where it comes from. And, yes, that does mean you can use any other HTML-coded documents from past-used systems in the Nucleus platform.

There is one catch, though… Many email marketing platforms find value in the use of variables to pull custom information within the HTML as it helps to reach people on a more individual level… without having to manually send thousands of customized emails. Examples of this custom data would be a recipient’s first name or email, and other bits of personal information.

In these cases, the variable codes may differ slightly between platforms. That simply means that it is important to find and replace any variables with the proper ones so they function properly.

For instance, on Nucleus, we use the following variables very frequently:

PROTIP: you can actually find these located at the bottom of our html-coding-email-builder function:

These are very incredible tools as they can be crucial to your marketing technique but it is important to always remember to use the codes that are compatible with your platform.

This prevents us from sending wonky subject lines like “Hello, %%FIRSTNAME%%!”

These variables are usually very similar to the ones you are using, so just locate and replace any that you found. Most platforms, like our own Nucleus, will not even let you send when there is an error in the variables or coding so hopefully you will not encounter this issue anytime soon…

For example, just for the first name variable, I’ve seen some of the following variable codes:

• %recipient.first%
• %%FIRSTNAME%%
• %NAME%
• {{RECIPIENT.FIRST}}

…and there are way more than that! Always be on the lookout!

In today's fast-paced and information-driven world, effective communication is the core of any successful campaign. Whether you're running a political campaign or advocating for a cause, your ability to connect with your audience on a deeper level can make all the difference. That's where Campaign Nucleus Communications comes in, offering a comprehensive department and advanced toolset designed to empower your messaging strategy and elevate your campaign to new heights.

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Email campaigns remain a cornerstone of effective communication and our features allow you to execute targeted email campaigns that speak directly to your audience's interests and needs. Leverage our robust segmentation and personalization features to tailor your messages based on demographics, interests, and past engagement. Deliver relevant content, foster engagement, and drive the desired actions that fuel your campaign's success.

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Social media is one of the most powerful new tools for campaigns. Nucleus Communications empowers you to engage effectively on social media platforms from scheduling posts and monitoring engagement metrics to responding to comments and analyzing trends to maximize your campaign's impact on social media.

Allow us to illustrate it!

• Need help on content that is current and relatable to use for social media, email campaigns, speeches, and more our Control Tower feature gives you all you need and more. This feature can analyze multiple social platforms and give you insight into buzz topics, real-time political polls, and trending news so you can keep informed
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In a world where effective communication can be the difference between success and obscurity, our platform empowers you to take control of your messaging strategy, connect with your audience on a deeper level, and achieve your campaign goals with confidence and precision. Unlock the power of effective communication and elevate your campaign to new heights with Campaign Nucleus Communications!

Delve into the features of Campaign Nucleus and reach out for a live demonstration to see how it can kickstart your path to achieving success.